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www.wordstream.com
WordStream is a data-driven digital marketing company delivering free tools, educational content, and marketing services to help small businesses grow online.
WordStream is a digital marketing company that provides data-driven guidance, educational content, and marketing services to help small businesses and marketing agencies grow online. Through a suite of free tools and thought leadership, WordStream supports advertisers across search and social channels, and operates as part of LocaliQ within the USA TODAY NETWORK. The organization emphasizes customer focus, curiosity, impact, diversity, community, and integrity.
Mission statement
To empower businesses of all sizes with practical, data-backed digital marketing guidance and tools that help them find, convert, and keep customers while building sustainable growth.
Products & Services
Google Ads Performance Grader Product
Get a comprehensive evaluation of your Google Ads account to enhance performance and cut wasted spend.
www.wordstream.com/google-adwords- ✓ 60-second audit — Receive Rapid Performance Insights
- ✓ Nine-area scoring — Understand Your Comprehensive Performance Score
- ✓ Actionable recommendations — Implement Practical Optimization Tips
- ✓ Budget optimization insights — Cut Unnecessary Ad Spend
- ✓ Performance Tracker — Continuously Monitor Key Metrics
- ✓ Mobile Readiness Score — Enhance Mobile Campaign Effectiveness
Facebook Ads Performance Grader Product
Quickly evaluate your Facebook Ads effectiveness and identify areas for improvement.
www.wordstream.com/facebook-advertising- ✓ Audience and Placement Guidance — Identify Your Ideal Audience
- ✓ Optimization Recommendations — Enhance Campaign Performance
- ✓ Industry Benchmarks — Compare Your Performance
- ✓ Comprehensive Account Analysis — Get a Holistic View
- ✓ Platform-Specific Insights — Utilize Strategic Insights
- ✓ Performance Monitoring — Stay Updated with Performance
Free Keyword Tool Product
Easily find keywords to elevate your PPC and SEO strategies.
www.wordstream.com/keywords- ✓ Free Access — Access Keywords At No Cost
- ✓ Keyword Suggestions — Get Hundreds Of Relevant Suggestions
- ✓ Industry and Location Tailoring — Customize Keyword Results
- ✓ Volume and CPC Data — Access Key Performance Metrics
- ✓ CSV Download — Download Keywords As CSV
- ✓ Prompt Suggestions from URL — Find Keywords Using Competitor URLs
Free Website Grader Product
Assess your website's performance and online presence compared to competitors for free.
www.wordstream.com/website-grader- ✓ Personalized Report — Receive Tailored Recommendations
- ✓ Three-Area Assessment — Comprehensive Evaluation
- ✓ Local and Social Presence Check — Evaluate Online Presence
- ✓ Free with Optional Deeper Reporting — Access Free Reports
- ✓ Website Performance Metrics — Understand Performance Metrics
LocaliQ Marketing Platform Platform
Drive more leads and achieve marketing goals with LocaliQ’s advanced digital marketing platform.
www.wordstream.com/marketing-services- ✓ AI-powered marketing — Optimize Campaigns Using AI
- ✓ Comprehensive reporting & lead management — Access Detailed Reports in Real Time
- ✓ Campaigns across locations — Manage Multi-Location Campaigns Seamlessly
- ✓ Dedicated partner support — Receive Expert Guidance and Support
- ✓ Customized client strategies — Get Tailored Marketing Solutions
- ✓ Historical intel and customer insights — Utilize Data-Driven Insights
- ✓ Easy online visibility management — Ensure Your Business Is Found Online
Multi-Location Marketing Solutions Solution
Optimize your multi-location business marketing with tailored insights and cohesive branding strategies.
www.wordstream.com/industries/multi-location- ✓ Comprehensive Reporting & Insights — Gain Actionable Insights
- ✓ Rapid Campaign Deployment — Launch Fast Campaigns
- ✓ Scalable Operations — Easily Expand Your Reach
- ✓ Location-Specific Insights — Tailor Marketing Tactics
- ✓ Cross-Location Communication — Enhance Brand Consistency
- ✓ Dedicated Support Team — Access Expert Assistance
Agency & Partner Marketing Solutions Solution
Empowers agencies with scalable marketing solutions and expert support to maximize client ROI.
www.wordstream.com/industries/agency-partner- ✓ Dedicated partner support — Receive Expert Guidance
- ✓ Reporting & lead management — Streamlined Performance Insights
- ✓ Scalable agency marketing — Expand Service Offerings
- ✓ Easy start and scale — Launch Quickly
- ✓ Expertise & Technology Integration — Leverage Advanced Technology
- ✓ Operational Efficiency — Increase Profit Margins
PPC University Platform
Enhance your PPC skills with comprehensive educational resources and structured courses.
www.wordstream.com/ppc- ✓ Free Educational Content — Access Free Resources
- ✓ Guides and Courses — Utilize Structured Guides
- ✓ Structured PPC Learning — Engage in Guided Learning
- ✓ Actionable Performance Tips — Receive Performance Insights
WordStream Marketing Services Service
Boost customer acquisition and retention with advanced marketing services tailored for agencies and businesses.
www.wordstream.com/marketing-services- ✓ Growth-focused Strategy — Enhance ROI Alignment
- ✓ Technology-backed Marketing — Utilize Innovative Technology
- ✓ Agency-friendly Programs — Streamline Agency Solutions
- ✓ Multi-Location Business Solutions — Support Multi-Location Growth
- ✓ Lead Management and Reporting — Optimize Lead Engagement
- ✓ Comprehensive Reporting Tools — Analyze Marketing Performance
Market Segments
Paid search optimization
Auditing, optimizing, and monitoring Google Ads campaigns to reduce wasted spend and improve CTR, quality score, and conversion performance.
Paid social optimization
Benchmarking and improving social ad campaigns (especially Facebook/Meta) through audience, placement, creative, and bidding recommendations.
Keyword research and SEO optimization
Discovery and prioritization of keyword opportunities, on-site performance checks, and recommendations to improve organic search visibility.
Local and multi-location marketing management
Centralized management of listings, location-specific campaigns, reporting, and coordinated branding for franchises and multi-site businesses.
Agency and partner enablement
Programs and partner-facing capabilities that provide dedicated support, scalable operations, integrations, and white-label reporting for agencies.
Marketing performance reporting and lead management
Consolidated reporting, lead capture, tracking, and customer insights to measure campaign ROI and support client management.
Marketing education and training
Structured learning and free educational resources that teach PPC fundamentals, optimization techniques, and actionable performance tips.
Ideal Customer Profiles
Agencies and SMBs in North America seeking scalable marketing and measurable growth.
Grow client base, increase billings, improve client retention
Increase lead generation, improve online presence
Improve ad performance, lower CAC
Franchise networks in North America seeking centralized branding with location-level insights.
Maximize franchise performance, maintain brand standards
Improve location-level ROAS, ensure brand coherence
Drive operational efficiency, scalable growth
Small businesses and marketers in North America optimizing pay-per-click campaigns.
Grow sales, increase leads
Improve campaign performance, report ROI
Common Questions
- What does WordStream do?
- WordStream is a digital marketing company that provides data-driven guidance, educational content, and marketing services to help small businesses and marketing agencies grow online. Through a suite of free tools and thought leadership, WordStream supports advertisers across search and social channels, and operates as part of LocaliQ within the USA TODAY NETWORK. The organization emphasizes customer focus, curiosity, impact, diversity, community, and integrity.
- What problems does WordStream solve for Growth-Minded Agencies And Small Businesses?
- Limited internal capacity, difficulty scaling campaigns, fragmented reporting
- What problems does WordStream solve for Multi-Location Brands And Franchises?
- Inconsistent branding across locations, disparate performance, slow rollout
- What is WordStream's role in the Paid search optimization market?
- Auditing, optimizing, and monitoring Google Ads campaigns to reduce wasted spend and improve CTR, quality score, and conversion performance.
- What is WordStream's role in the Paid social optimization market?
- Benchmarking and improving social ad campaigns (especially Facebook/Meta) through audience, placement, creative, and bidding recommendations.
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