ROI Center
Model the impact of Boon on your pipeline.
The ROI Center walks through a representative B2B SaaS seller: the demand they never see, the committees that stall decisions, and how the quarter changes when the motion turns proactive. It is a working model you can adjust, not a guaranteed customer result.
Decision drag is the #1 pipeline killer.
Deals rarely die only because of a competitor. They stall because of hidden demand, expanding buying committees, internal misalignment, and the inability to verify important claims.
80%
Demand killer · dark funnelThe journey happens without youMuch of the buying decision can happen before a vendor is invited into the conversation.10–20
Velocity killer · committeesEvery deal carries a committeeAs perceived risk rises, additional stakeholders enter the process and create more opportunities for the decision to stall.40–60%
Win-rate killer · no decisionMany qualified opportunities end in no decisionInternal uncertainty and misalignment can prevent otherwise qualified opportunities from moving forward.
Flip the pipeline from reactive to proactive.
Boon uses product context, ICP information, market signals, and evidence to help sellers recognize intent earlier, prepare stronger responses, and support stakeholder alignment.
- 01Request accessTell us about your company and what you want your Boon agents to accomplish.
- 02Get a briefReceive AI-generated opportunity and buyer context matched to relevant market signals.
- 03InteractReview the agent's proposed evidence, positioning, and recommended actions while retaining human approval.
- 04Generate the outcomeApprove the work that moves forward. Credits are tied to generated and delivered outcomes.
Your Boon agents do the preparation. Your team controls the decision.
Same market, same team, three times the wins.
Follow the same ten in-market deals through one illustrative quarter: first with a reactive motion, then with Boon detecting demand early and keeping committees aligned.
Without Boon
Reactive motion · waits for inbound- Market opportunities10
- Detected and engaged6
- Shortlisted3
- Closed-won1
With Boon
Proactive motion · detects demand early- Market opportunities10
- Detected and engaged10
- Shortlisted5
- Closed-won3
Without Boon, four in ten in-market deals are never engaged at all: the decision plays out without the seller in the room. With Boon, every in-market deal is detected and engaged early, evidence keeps committees moving, and wins triple in the illustrative model.
Model the upside on your pipeline.
Move the sliders to compare a reactive motion against a proactive, evidence-led one. The win rates are an illustrative model, not a promise.
- Reactive win rate
- 10%
- Proactive win rate (illustrative)
- 30%
- Estimated deals won per quarter without Boon
- 1
- Estimated deals won per quarter with Boon
- 3
- Revenue without Boon
- $30,000
- Revenue with Boon
- $90,000
- Potential incremental revenue per quarter
- $60,000
- Illustrative return on a 10,000-credit allocation
- 6×
How this model is built.
Everything in the ROI Center is an illustrative model of one representative seller. It is designed to make the mechanics of pipeline economics easy to reason about, not to report a specific customer's audited results.
Model assumptions
- Average contract value defaults to $30,000 and is adjustable from $5,000 to $200,000.
- In-market deals per quarter default to 10 and are adjustable from 4 to 40.
- Win rates: 10% for a reactive motion, 30% for a proactive motion. Illustrative rates informed by published industry benchmarks.
- Funnel cohort of 10 deals: reactive 6 engaged, 3 shortlisted, 1 won; proactive 10 engaged, 5 shortlisted, 3 won.
- The return multiple compares incremental quarterly revenue to a 10,000-credit allocation.
What this is, and is not
- It is an illustrative model, not a specific customer's audited result and not a forecast.
- Actual results vary by market, ICP, deal size, sales process, adoption, and execution.
- Credits are consumed only when defined outcomes are generated and delivered. See outcome-based pricing.
- Every new company starts with 4,000 credits. Join Boon.
See what a proactive quarter looks like on your pipeline.
Walk through the model with the Boon team, or join Boon and validate outcomes against your real use case, starting with 4,000 credits.