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www.walmartconnect.com
One platform for reaching Walmart shoppers with data-driven advertising across Walmart’s omnichannel ecosystem.
Walmart Connect is Walmart’s advertising platform for business-to-business partners. It provides a unified suite of advertising solutions designed to help brands reach Walmart shoppers across online and offline touchpoints and to grow brand awareness, consideration and sales. Built on first‑party data from millions of omnichannel customers, Walmart Connect enables advertisers to plan, execute, and measure campaigns across the customer journey, including both onsite and offsite channels as well as in-store activations. The platform emphasizes closed-loop measurement and insights to optimize performance, enabling advertisers to understand impressions, clicks, and in-store outcomes, and to adjust strategies accordingly. The goal is to help brands build meaningful connections with shoppers, expand reach, and achieve measurable growth through integrated, data-driven advertising across Walmart’s digital properties and physical stores.
Mission statement
To help brands reach Walmart shoppers and drive growth through measurable, data-driven advertising across Walmart’s digital and physical channels.
Products & Services
Sponsored Products Product
Capture high-intent shoppers to convert interest into sales.
www.walmartconnect.com/solutions/sponsored-products- ✓ High-Visibility Placements — Increase Visibility
- ✓ Multiple Placements — Maximize Engagement
- ✓ Real-Time Optimizations — Enhance Performance
- ✓ Keyword Targeting — Target Relevant Audience
- ✓ Pay-Per-Click Model — Cost Control
Sponsored Brands Product
Capture new-to-brand customers and enhance visibility with Sponsored Brands ads at Walmart.
www.walmartconnect.com/solutions/sponsored-brands- ✓ Top-of-Search and Browse Placement — Maximizes Visibility
- ✓ Shoppable Links — Facilitates Immediate Purchases
- ✓ Brand Logo — Enhances Brand Recognition
- ✓ Keyword Targeting — Reaches Relevant Audiences
- ✓ Custom Headline — Communicates Your Message
Sponsored Videos Product
Capture customer attention with engaging video content that drives sales and brand awareness.
www.walmartconnect.com/solutions/sponsored-videos- ✓ Inspire Consideration and Purchase — Drive Purchase Decisions
- ✓ Brand and Product Storytelling — Engage Customers Effectively
- ✓ Highlight Product Benefits — Showcase Product Strengths
- ✓ High-Impact Video Ads — Engage Viewers Visually
- ✓ Keyword-Targeted Placements — Target Right Audience
Sponsored Search Product
Increase visibility and sales by targeting customers who are ready to buy.
www.walmartconnect.com/solutions/sponsored-search- ✓ Active Search and Browse Targeting — Connect With Ready-To-Buy Customers
- ✓ High-Impact Ad Placement — Enhance Product Visibility
- ✓ Comprehensive Analytics and Reporting — Make Data-Driven Decisions
- ✓ Cost-Per-Click Model — Optimize Ad Spend
Onsite Display Product
Enhance brand visibility and drive sales by engaging shoppers with targeted display ads on Walmart’s platforms.
www.walmartconnect.com/solutions/small-business/onsite-display- ✓ High-Visibility Placements Across Site and App — Showcase Products Prominently
- ✓ Inspire Purchase Intent — Encourage Customer Action
- ✓ Targeted Campaigns — Reach Right Shoppers
- ✓ Cross-Channel Integration — Maximize Ad Impact
Brand Shop and Shelf Solution
Engage and convert Walmart customers with a customized digital storefront.
www.walmartconnect.com/solutions/brand-shop-and-shelf- ✓ Branded Storefront — Enhance Brand Visibility
- ✓ Shelf Creation — Optimize Product Discovery
- ✓ Campaign Integration — Boost Campaign Performance
- ✓ Performance Reporting — Measure Impact
Store Ads Product
Elevate your brand's visibility in Walmart stores during critical shopping moments.
www.walmartconnect.com/solutions/store-ads- ✓ In-Store and Digital Presence — Maximize Brand Visibility.
- ✓ Multi-Format Advertising — Utilize Varied Ad Formats.
- ✓ Expansive Reach — Engage a High-Volume Audience.
- ✓ Measurable Performance — Track Sales Impact.
Offsite Media Solution
Enhance brand visibility by reaching Walmart customers across various digital channels.
www.walmartconnect.com/solutions/offsite-media- ✓ Walmart's First-Party Data Utilization — Maximize Brand Exposure
- ✓ Cross-Channel Engagement — Engage Customers Seamlessly
- ✓ Real-Time Performance Insights — Optimize Campaigns Effectively
- ✓ High-Impact Ad Formats — Create Memorable Experiences
Walmart Connect Partner Directory Platform
Access a wide range of third-party advertising solutions to enhance your business.
www.walmartconnect.com/partners/partner-directory- ✓ Partner Discovery — Discover Partners Easily
- ✓ Campaign Management — Manage Campaigns Effectively
- ✓ Insights and Reporting — Evaluate Campaign Performance
- ✓ Creative Services — Enhance Engagement
- ✓ Store Ads — Engage Customers In-Store
- ✓ Retail and Media Solutions — Streamline Operations
Walmart Connect Partner Network Platform
Access a global community of experts to boost advertising efficiency and effectiveness.
www.walmartconnect.com/partners/become-a-partner- ✓ Global Partner Community — Connect With Expert Partners
- ✓ Campaign Automation Solutions — Streamline Campaign Management
- ✓ AI-Powered Optimizations — Enhance Campaign Performance
- ✓ End-to-End Campaign Support — Achieve Measurable Results
- ✓ Advanced Analytics and Reporting — Make Data-Driven Decisions
Advertising Certification Program Service
Certifies advertisers to optimize Walmart Connect ad formats, enhancing expertise and campaign success.
www.walmartconnect.com/about/connect-ad-certification- ✓ Comprehensive Learning Path — Provides Structured Courses
- ✓ Digital Credential — Validates Expertise
- ✓ Participant Engagement — Encourages Program Participation
- ✓ Career Growth Opportunities — Supports Professional Development
- ✓ Ease of Access — Available to All Interested Users
Market Segments
Retail media
Capabilities that place ads and branded storefronts on a retailer’s site and app to drive product discovery, consideration and on-site conversions using first‑party shopper data.
Offsite and CTV media
Audience-targeted advertising across CTV, social and the open web using retailer first‑party data to extend reach and drive upper‑funnel awareness and measurable site traffic.
In-store media and shopper activation
Digital, audio and experiential in-store placements and activations that reach high‑intent shoppers on premises and link in-store exposure to sales outcomes.
Retail media measurement and attribution
Closed‑loop measurement, real‑time reporting and attribution capabilities that connect impressions and clicks to on‑site and in‑store sales to optimize campaigns.
Partner and training programs
Programs and partner ecosystems that enable advertisers and agencies with certified skills, partner services, and campaign management support for retail media.
Ideal Customer Profiles
Global or national brands seeking omnichannel campaigns with measurable ROI.
Grow brand awareness, prove ROI, optimize media mix
Harmonize campaigns across regions, optimize global ROAS
Link online campaigns to in-store outcomes, maximize shelf impact
DTC retailers seeking Walmart storefronts and paid media to acquire customers and drive growth.
Launch Walmart storefront, drive conversions
Increase online sales, grow customer base
Improve discoverability, optimize product detail pages
Agencies managing Walmart campaigns for multiple clients.
Deliver successful campaigns for clients
Demonstrate value, optimize budgets for clients
Improve campaign performance across clients
Related Organizations
Criteo is a commerce intelligence platform that connects advertisers, retailers, media owners, and agencies to drive data-driven advertising across the open internet.
Equativ is a global, independent ad tech company that helps advertisers, publishers, and retailers reach audiences effectively while maximizing revenue and campaign quality.
Moloco is a global AI-powered advertising technology company that helps publishers, advertisers, and retailers monetize and grow through data-driven, privacy-conscious solutions.
Retail Media Machine provides a unified retail media platform for monetizing on-site, off-site and in-store channels.
Topsort is a global, privacy-first retail media provider that enables retailers, marketplaces, brands and advertisers to monetize, optimize, and measure digital commerce.
Common Questions
- What does Walmart Connect do?
- Walmart Connect is Walmart’s advertising platform for business-to-business partners. It provides a unified suite of advertising solutions designed to help brands reach Walmart shoppers across online and offline touchpoints and to grow brand awareness, consideration and sales. Built on first‑party data from millions of omnichannel customers, Walmart Connect enables advertisers to plan, execute, and measure campaigns across the customer journey, including both onsite and offsite channels as well as in-store activations. The platform emphasizes closed-loop measurement and insights to optimize performance, enabling advertisers to understand impressions, clicks, and in-store outcomes, and to adjust strategies accordingly. The goal is to help brands build meaningful connections with shoppers, expand reach, and achieve measurable growth through integrated, data-driven advertising across Walmart’s digital properties and physical stores.
- What problems does Walmart Connect solve for Large Brand Advertisers?
- Data silos across channels; limited visibility into offline impact; challenging cross-channel attribution
- What problems does Walmart Connect solve for Direct-To-Consumer Brands On Walmart?
- Establish shelf presence and drive conversions; attribution across online and offline; limited internal resources
- What is Walmart Connect's role in the Retail media market?
- Capabilities that place ads and branded storefronts on a retailer’s site and app to drive product discovery, consideration and on-site conversions using first‑party shopper data.
- What is Walmart Connect's role in the Offsite and CTV media market?
- Audience-targeted advertising across CTV, social and the open web using retailer first‑party data to extend reach and drive upper‑funnel awareness and measurable site traffic.
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