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www.upguard.com

Mountain View, CA, United States

UpGuard helps organizations manage cybersecurity risk across their vendors, systems, and workforce with an integrated risk platform.

UpGuard is a cybersecurity company that helps businesses manage security risks across their information technology supply chains. Its integrated risk platform unifies third-party security ratings, security assessment questionnaires, and threat intelligence to provide a comprehensive view of an organization's risk surface. The company serves customers across industries by helping governance, assessment, remediation, monitoring, and collaboration to reduce risk.

Mission statement

To help organizations govern and reduce cybersecurity risk across their technology ecosystems with an integrated risk platform.

Products & Services

Vendor Risk Platform

Manage vendor risk with AI-driven insights and automated assessments at scale.

www.upguard.com/product/vendor-risk
  • AI-powered TPRM — Automate Third-Party Risk Management
  • Continuous Monitoring — Ensure Ongoing Visibility
  • Remediation & Exceptions — Streamline Risk Remediation
  • Vendor Risk Assessments — Conduct Comprehensive Assessments
  • Automated Risk Insights — Gain Real-Time Risk Insights
  • Reporting & Program Oversight — Gain Insights Through Reporting
  • Security Questionnaire Automation — Automate Security Questionnaires
  • Integration with Existing Security Tools — Integrate with Existing Infrastructure
  • Vendor Discovery & Onboarding — Streamlined Vendor Onboarding

Breach Risk Platform

Proactively manage your attack surface and AI threats before breaches occur.

www.upguard.com/product/breach-risk
  • AI-powered Threat Monitoring — Detect Threats Early
  • Attack Surface Management — Monitor Digital Footprint
  • Brand Protection — Safeguard Brand Identity
  • Dark Web Monitoring — Monitor Dark Web Activity
  • Proactive Risk Scoring — Quantify Risk Exposure

User Risk Platform

Manage shadow AI and human risk with visibility and policy enforcement.

www.upguard.com/product/user-risk
  • Contextual Guidance — Nudge Users Towards Safe Choices
  • Policy Governance — Enforce AI Usage Policies
  • Shadow AI Monitoring — Identify Unauthorized AI Tools
  • Risk Scoring — Assess User Risk Levels
  • Automated Remediation — Trigger Automated Risk Responses

Trust Exchange Product

Accelerate trust-building and streamline security communications effortlessly.

www.upguard.com/product/trust-exchange
  • Questionnaire AI — Streamline Questionnaire Completion
  • Trust Center — Build Trust Faster
  • Paid Plan — Unlock Premium Features
  • Collaborative Hub — Enhance Team Collaboration

Risk Automations Product

Automate risk management workflows with AI-driven triage and remediation.

www.upguard.com/product/risk-automations
  • AI Risk Triage — Triage Risks Instantly
  • Automated Remediation — Remediate Automatically
  • 100+ Tool Integrations — Integrate 100+ Tools
  • Real-Time Visibility — Get Immediate Insights
  • Automated Ticketing — Create Tickets Automatically
  • Drag-and-Drop Automation — Build Workflows Easily

Market Segments

Billion USD 0 2 4 6 8 10 Third-party ris… Attack surface … Security orches… Security questi… Workforce AI ri… Market Size (Billion USD)
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% CAGR Growth Potential

Third-party risk management

Capabilities to identify, assess, monitor, and remediate vendor and supplier risk, including onboarding assessments, continuous monitoring, and oversight.

Market size: $8.5B CAGR: 13%
Multiple market reports in the search results cluster 2025 third‑party risk management market size between roughly $8.0–$9.0B (FMI $8.2B; ResearchNester $8.08B; Liminal $9.0B). One source (MRFR) reports a lower 2025 figure (~$5.74B) so the midpoint of the consensus distribution is ~ $8.5B for 2025. Forecast CAGRs vary by horizon: Liminal projects 17.1% (2025–2030), FMI 12.9% (2025–2035), ResearchNester ~15.3% (2026–2035), MRFR 6.21% (2025–2035). A blended estimate near 13% CAGR captures the central tendency of these forecasts and reflects strong growth potential driven by regulation, rising supply‑chain cyber risk, and adoption of continuous monitoring/AI-enabled solutions.

Attack surface and threat monitoring

Continuous external asset discovery and monitoring to detect threats, brand abuse, dark web exposures, and prioritize breach risk for rapid response.

Market size: $1.0B CAGR: 29.3%
Multiple market reports place the attack-surface/ASM market between roughly USD 0.73–1.03 billion (2023–2025). Forecast CAGRs in the search results cluster between ~21% and ~30%; most vendors project high growth (≈28–30%). I selected a ~USD 1.0 billion current market size (rounded consensus across reports) and a representative CAGR of 29.3% consistent with major forecasts.

Security orchestration and automation

Orchestration of security workflows, automated remediation, multi-agent execution, and conversational/contextual security intelligence to accelerate response and reduce manual effort.

Market size: $1.8B CAGR: 15%
Synthesis of multiple market reports in the provided search results. KBV reports a 2024 market size of USD 1.80B with 16.1% CAGR; GM Insights and SNSInsider report 2023 sizes of USD 1.6B and USD 1.5B respectively with ~15%+ CAGRs to 2032; MarketResearchFuture gives a higher 2024 estimate ($2.75B) with a lower 10.5% CAGR. I selected USD 1.8B (2024) as a representative current-size estimate and a 15% CAGR as a consensus growth-rate (midpoint of the clustered 15–16% estimates, acknowledging one lower estimate).

Security questionnaire automation and evidence orchestration

Automation of customer and vendor security questionnaires, audit-ready responses, evidence collection, trust center documentation, and platform integrations to accelerate sales and audits.

Market size: $500M CAGR: 18%
No direct market-size data for security-questionnaire automation in results. Used KBV Research SOAR market (2024 $1.80B, CAGR 16.1%) as a proximate parent market and assumed questionnaire automation/evidence orchestration is a smaller subsegment (~25–30% of SOAR/GRC early market). Applied AI-driven acceleration (see MarketsandMarkets agentic AI growth) to raise expected CAGR modestly above SOAR to ~18%.
20 PR 2 references

Workforce AI risk governance

Visibility, policy governance, monitoring, and contextual guidance for employee AI use and shadow AI to score, remediate, and reduce insider and AI-related risks.

Market size: $100M CAGR: 40%
Estimates derived from published AI governance market forecasts in the search results (2024–2035 range: roughly $0.25B–$0.89B near-term to multi‑$B by 2029–2035). Workforce AI risk governance (employee visibility, shadow‑AI monitoring, contextual guidance) is a focused subsegment of risk management/monitoring within AI governance. Using cited market sizes and CAGRs (25–45%+) and assuming the workforce/insider monitoring slice represents ~15–25% of overall AI governance spend, the near‑term market is estimated at roughly $0.1B and likely to grow at a high CAGR (chosen 40%) consistent with published AI governance growth rates.

Ideal Customer Profiles

Global Enterprise Risk And Vendor Management

Global enterprises managing vendor risk and security across divisions.

Chief Information Security Officer

Reduce risk, improve compliance, board-level transparency

Vendor Risk Manager

Optimized vendor risk program, faster risk decisions

Procurement Leader

Mitigate risk without delaying procurement

Regulated Industry Risk And Compliance

Regulated industries requiring audit-ready security and vendor risk.

Compliance Officer

Maintain compliance, pass audits

Audit Manager

Efficient audits with minimal friction

AI Driven Technology Firms

Tech firms deploying AI requiring governance over AI usage and risk.

AI Product Manager

Deliver AI features with risk controls

Data Scientist

Build AI features quickly within policy

Security Engineer

Secure AI infrastructure, minimize risk

SaaS Providers With Complex Partner Ecosystems

SaaS vendors with partner networks requiring risk visibility.

VP of Partnerships

Expand ecosystem while reducing risk

Security Architect

Provide security documentation for customer contracts

Related Organizations

Common Questions

What does UpGuard, Inc do?
UpGuard is a cybersecurity company that helps businesses manage security risks across their information technology supply chains. Its integrated risk platform unifies third-party security ratings, security assessment questionnaires, and threat intelligence to provide a comprehensive view of an organization's risk surface. The company serves customers across industries by helping governance, assessment, remediation, monitoring, and collaboration to reduce risk.
What problems does UpGuard, Inc solve for Global Enterprise Risk And Vendor Management?
Fragmented vendor risk data; slow remediation; audit readiness gaps
What problems does UpGuard, Inc solve for Regulated Industry Risk And Compliance?
Regulatory demands, vendor due diligence, audit readiness gaps
What is UpGuard, Inc's role in the Third-party risk management market?
Capabilities to identify, assess, monitor, and remediate vendor and supplier risk, including onboarding assessments, continuous monitoring, and oversight.
What is UpGuard, Inc's role in the Attack surface and threat monitoring market?
Continuous external asset discovery and monitoring to detect threats, brand abuse, dark web exposures, and prioritize breach risk for rapid response.
How was the Third-party risk management market size estimate for UpGuard, Inc calculated?
Multiple market reports in the search results cluster 2025 third‑party risk management market size between roughly $8.0–$9.0B (FMI $8.2B; ResearchNester $8.08B; Liminal $9.0B). One source (MRFR) reports a lower 2025 figure (~$5.74B) so the midpoint of the consensus distribution is ~ $8.5B for 2025. Forecast CAGRs vary by horizon: Liminal projects 17.1% (2025–2030), FMI 12.9% (2025–2035), ResearchNester ~15.3% (2026–2035), MRFR 6.21% (2025–2035). A blended estimate near 13% CAGR captures the central tendency of these forecasts and reflects strong growth potential driven by regulation, rising supply‑chain cyber risk, and adoption of continuous monitoring/AI-enabled solutions.
How was the Attack surface and threat monitoring market size estimate for UpGuard, Inc calculated?
Multiple market reports place the attack-surface/ASM market between roughly USD 0.73–1.03 billion (2023–2025). Forecast CAGRs in the search results cluster between ~21% and ~30%; most vendors project high growth (≈28–30%). I selected a ~USD 1.0 billion current market size (rounded consensus across reports) and a representative CAGR of 29.3% consistent with major forecasts.
UpGuard, Inc — company overview