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www.smartly.io

AI-powered cross-channel advertising platform uniting creative and media for faster, data-driven campaigns.

Smartly.io Solutions Oy is a technology company that provides an AI-powered, cross-channel advertising platform designed to unite creative and media. The company builds solutions that help advertisers, agencies, and brands plan, produce, and optimize campaigns across major channels with real-time insights. By combining automation, data-driven decision-making, and scalable creative production, Smartly aims to reinvent how advertising is done, enabling faster workflows, consistency across touchpoints, and measurable performance.

Mission statement

To reinvent how advertising is done by connecting creative, media, and data through a single intelligent platform.

Products & Services

Smartly Platform Platform

Optimize advertising workflows with AI-driven insights and automated cross-channel campaigns.

www.smartly.io/platforms
  • ✓ Cross-channel orchestration — Automate Campaign Execution
  • ✓ Real-time insights — Gain Actionable Analytics
  • ✓ Unified workflow — Streamline All Processes
  • ✓ AI-driven Optimization — Automates Optimization Decisions
  • ✓ End-to-end Planning and Execution — Streamlines Campaign Processes
  • ✓ Dynamic creative automation — Create Personalized Ads
  • ✓ Predictive budget allocation — Maximize Budget Efficiency
  • ✓ Team Collaboration — Improves Team Efficiency
  • ✓ Synapse-powered planning — Integrate Planning & Execution
  • ✓ Campaign Assembly Agent — Speeds Up Campaign Launches
  • ✓ Context-Aware Memory — Enhances Performance Insights

Smartly Creative Product

Accelerate ad creation and enhance personalization for impactful campaigns.

www.smartly.io/creative-suite
  • ✓ Real-time Performance Insights — Optimize Campaigns
  • ✓ Dynamic Creative Optimization — Enhance Engagement
  • ✓ AI-assisted Asset Creation — Automate Creation
  • ✓ Cross-channel Adaptation — Maintain Brand Consistency
  • ✓ Template-driven Production — Scale Quickly
  • ✓ Creative Workflow Automation — Streamline Workflows

Smartly Media Product

Optimize media spend effortlessly with real-time insights and automation.

  • ✓ AI-powered media optimization — Automates Budget Allocation
  • ✓ Real-time insights — Gain Actionable Analytics
  • ✓ Cross-channel support — Access Multiple Platforms
  • ✓ Dynamic asset creation — Scale Creative Efficiently
  • ✓ Automated campaign management — Simplify Campaign Management

Smartly Intelligence Product

Unlock strategic clarity and optimize campaigns with AI-driven insights.

www.smartly.io/intelligence-suite
  • ✓ Real-time Reporting — Access Instant Insights
  • ✓ Performance Recommendations — Enhance Campaign Effectiveness
  • ✓ Campaign Insights — Discover What Works
  • ✓ AI-powered Forecasting — Predict Outcomes Accurately
  • ✓ Custom Metrics — Tailor Your KPIs

Amazon Integration Platform

Seamlessly run and optimize Amazon ads alongside other platforms with Smartly.

www.smartly.io/product/amazon
  • ✓ Amazon Integration — Streamline Ad Creation
  • ✓ Cross-Platform Coordination — Unified Campaign Management
  • ✓ Real-time Budget Allocation — Maximize ROI

Google Integration Platform

Seamlessly manage Google ads alongside other channels for enhanced performance.

www.smartly.io/product/google
  • ✓ Cross-channel Alignment — Align Campaigns Across Channels
  • ✓ Dynamic Creative Optimization — Automate Creative Personalization
  • ✓ Intuitive Reporting and Analytics — Gain Real-time Performance Insights
  • ✓ Automated Ad Creation — Streamline Ad Launch Process

Meta Integration Platform

Streamline advertising across Meta platforms with seamless integration and optimization tools.

www.smartly.io/product/meta
  • ✓ Meta Integration — Streamline Campaign Coordination
  • ✓ Unified Reporting — Gain Comprehensive Insights
  • ✓ Automated Budget Allocation — Optimize Ad Spend
  • ✓ Dynamic Creative Templates — Enhance Creative Relevance

YouTube Integration Platform

Streamline video advertising campaigns across YouTube with Smartly's integration.

www.smartly.io/product/youtube
  • ✓ Creative Automation for YouTube — Scale Ad Production
  • ✓ YouTube ad performance measurement — Drive Data-Driven Decisions
  • ✓ Cross-channel optimization — Achieve Cohesive Campaigns
  • ✓ Dynamic Ad Customization — Personalize Ads for Targeted Segments

TikTok Integration Platform

Effortlessly create and optimize TikTok ads directly within Smartly's platform.

www.smartly.io/product/tiktok
  • ✓ TikTok Ad Automation — Streamline TikTok Ad Creation
  • ✓ Dynamic Creative Optimization — Maximize Ad Performance
  • ✓ Platform-wide consistency — Ensure Cohesive Branding
  • ✓ Real-time Insights — Adjust Strategies Instantly

Snapchat Integration Platform

Seamlessly manage Snapchat campaigns alongside other media efforts.

www.smartly.io/product/snapchat
  • ✓ Multi-channel Coordination — Streamline Campaign Processes
  • ✓ Snapchat Integration — Centralize Campaign Management
  • ✓ Dynamic Ads — Enhance Ad Engagement

Pinterest Integration Platform

Enhance your advertising strategy with seamless integration for Pinterest campaigns.

www.smartly.io/product/pinterest
  • ✓ Pinterest Integration — Centralize Ad Management
  • ✓ Dynamic Product Ads — Automate Creative Production
  • ✓ Cross-Channel Optimization — Optimize Campaign Performance

Reddit Integration Platform

Effortlessly manage and optimize campaigns across Reddit and other platforms in one place.

www.smartly.io/product/reddit
  • ✓ Reddit Integration — Run Ads Seamlessly
  • ✓ Unified Campaign Management — Streamline Your Strategy
  • ✓ Real-Time Insights — Make Data-Driven Decisions
  • ✓ Creative Automation — Enhance Creative Output

Roku Integration Platform

Effortlessly run targeted ads on Roku with Smartly's integration.

www.smartly.io/product/roku
  • ✓ Roku Integration — Streamline Roku Advertisements
  • ✓ AI-Optimized CTV Ads — Maximize Ad Efficiency
  • ✓ Cross-platform Consistency — Ensure Consistency Across Channels
  • ✓ Comprehensive Performance Insights — Enhance Campaign Effectiveness
  • ✓ Dynamic Creative Management — Customize Ads Automatically

Spotify Integration Platform

Seamlessly manage Spotify ad campaigns through Smartly's unified platform.

www.smartly.io/product/spotify
  • ✓ Spotify Integration — Streamline Spotify Ads
  • ✓ Real-time Data Insights — Make Informed Decisions
  • ✓ Channel-wide Coordination — Enhance Campaign Reach
  • ✓ Automated Creative Production — Scale Creative Efforts

Brand Teams Solution

Empowers brand teams to efficiently manage campaigns across multiple channels.

www.smartly.io/solutions/brand-teams
  • ✓ Cross-channel optimization — Ensure Consistent Delivery
  • ✓ Campaign performance analytics — Analyze Campaign Impact
  • ✓ Brand-focused workflows — Align Brand Goals
  • ✓ Real-time brand governance — Maintain Brand Integrity
  • ✓ Creative production automation — Automate Creative Production

Agency Teams Solution

Optimize agency workflows and enhance collaboration to deliver better results for clients.

www.smartly.io/solutions/agency-teams
  • ✓ Client Collaboration — Enhance Communication
  • ✓ Efficiency Gains — Streamline Processes
  • ✓ Team Workflow Automation — Accelerate Production
  • ✓ Real-time Performance Insights — Make Informed Decisions
  • ✓ Cross-channel Campaign Management — Unify Campaign Efforts

Performance Teams Solution

Optimize campaigns with automatic, insights-driven creative solutions.

www.smartly.io/solutions/performance-teams
  • ✓ Automatic Optimizations — Boost Campaign Performance
  • ✓ Performance-Driven Creative — Enhance Creative Quality
  • ✓ Real-Time Performance Feedback — Act Instantly
  • ✓ Dynamic Budget Management — Optimize Ad Spend
  • ✓ Cross-Channel Learning — Maximize Insights

Creative Teams Solution

Empower your creative teams to innovate while AI handles the execution at scale.

www.smartly.io/solutions/creative-teams
  • ✓ AI-powered production — Automate Creative Workflows
  • ✓ Big ideas, fast — Accelerate Idea Generation
  • ✓ Brand consistency — Maintain Visual Identity
  • ✓ Dynamic Creative Adaptation — Customize at Scale
  • ✓ Real-time Performance Tracking — Monitor Campaign Effectiveness

Market Segments

Billion USD 0 5 10 15 20 25 30 Cross-channel c… Dynamic creativ… Automated biddi… Creative workfl… Marketing analy… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% CAGR Growth Potential

Cross-channel campaign management

Capabilities to plan, activate, and coordinate campaigns across display, video, native, mobile, and connected TV to deliver consistent reach, frequency, and creative orchestration.

Market size: $7.0B CAGR: 18.52%
Primary estimate uses Market Research Future (Multichannel Campaign Management) which reports a 2024 market size of ~$6.99B and a 2025–2035 CAGR of 18.52%. Alternative source (LinkedIn excerpt of a market report) cites a lower 4.6% CAGR (2026–2033). Demandbase CTV ad spend forecasts (US CTV $42.4B by 2027) were used as supporting evidence of strong channel expansion driving cross-channel campaign management demand.
20 TH U. 3 references

Dynamic creative optimization

Generate, personalize, and adapt creative assets in real time using templates and AI to deliver tailored ad variations and improve relevance.

Market size: $1.0B CAGR: 11.5%
Multiple recent market reports in the search results converge on a ~USD1.0–1.12 billion DCO market in the mid-2020s with multi-year forecasts showing double-digit CAGRs (10.2%–13.4%). I selected the 2025 market size of $1.02B (Business Research Company) as a representative mid-2020s baseline and an 11.5% CAGR as a consensus midpoint between reported forecasts (10.2%–13.4%) to reflect near-term growth potential driven by programmatic advertising, AI-driven personalization, and expanding adoption across agencies and brands.
DY EX TH MA GL EX 7 references

Automated bidding and budget management

Algorithmic bidding, dynamic spend allocation, budget pacing, and automated bidding across publishers to improve ROI and operational efficiency.

Market size: $26.0B CAGR: 12.5%
Search results include descriptions of widespread adoption of platform-level automated bidding (Google Ads Smart Bidding, AI-driven vendor claims) but contain no explicit market-size or CAGR figures. I therefore estimated size using industry hierarchy: global digital advertising spend (~USD 600–700B) and the share of that spend captured by bidding/ budget-automation platforms, managed services and related adtech (assumed ~3–5%). At a 4% capture rate of a ~USD 650B digital ad market, automated bidding and budget management market ≈ USD 26B. Growth potential (CAGR ~12.5%) reflects accelerating migration to AI-driven bidding, increasing programmatic/real-time bidding penetration, and SaaS monetization of optimization tools; this is consistent with the adoption signals in the provided results (Google Smart Bidding guidance, vendor claims of performance gains).

Creative workflow management

Real-time collaboration, automated workflows, approvals, and integrations that streamline creative production, asset processing, and handoffs across distributed teams.

Market size: $4.2B CAGR: 7%
Triangulated figures from category-specific and adjacent reports in the search results. Creative management/software estimates (USD 4.2B in 2024, ~6.8% CAGR) best match the 'creative workflow management' scope; narrower CMPs report ~USD 1.2B, while broader workflow-management reports range ~USD 9.8–23B. I selected the creative-management software figure as the closest market-size proxy and a rounded CAGR (~7%) aligned with the reported 6.8–7.4% range across sources.
20 TH MA ES 4 references

Marketing analytics and performance insights

Real-time analytics, attribution, and data-driven insights to measure campaign performance, optimize spend, and inform strategic decisions for Web3 brands.

Market size: $500M CAGR: 18%
Search results did not include Web3-specific figures. I used adjacent market data: performance marketing software (USD 15.2B in 2023, 8.23% CAGR) and customer analytics (USD 24.85B in 2025, 19.48% CAGR). Web3 brands represent a small, nascent subset of digital advertisers/analytics — estimated at roughly 1–2% of the broader analytics/performance market today. Applying a conservative 1–2% share to the combined addressable (≈USD 40B) yields ~USD 0.4–0.8B; rounded conservatively to USD 0.5B. Growth potential is higher than legacy performance marketing given Web3’s nascent, digital-native adoption and emphasis on real-time attribution; I estimate a CAGR nearer the customer-analytics growth range, set at 18% (between 8.2% and 19.5%).
PE TH 2 references

Ideal Customer Profiles

Advertising Agencies And Agencies Networks

Global advertising agencies seeking collaborative workflows and cross-channel optimization.

Account Director

Deliver campaigns on time, meet client KPIs

Creative Lead

Maintain brand integrity while scaling creativity

Media Planner

Optimize media mix, maximize ROAS

In-House Brand Teams

North America and global in-house brand teams aiming to scale brand messaging.

Brand Manager

Maintain brand integrity, accelerate time-to-market

Creative Producer

Deliver assets quickly with quality

Channel Marketing Manager

Optimize campaigns across channels, measure impact

Direct-To-Consumer Brands

Global direct-to-consumer brands seeking multichannel advertising at scale.

Growth Lead

Increase reach and conversions, improve ROAS

Brand Manager

Maintain brand across channels, faster GTM

E-commerce Manager

Increase conversions, optimize CAC

Performance Marketing Teams

Global performance marketing teams focused on optimization and ROI.

Performance Marketing Manager

Maximize ROAS, reduce wasted spend

Data Analyst

Improve measurement accuracy, inform decisions

Automation Engineer

Improve efficiency, shorten cycle times

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Common Questions

What does Smartly.io Solutions Oy do?
Smartly.io Solutions Oy is a technology company that provides an AI-powered, cross-channel advertising platform designed to unite creative and media. The company builds solutions that help advertisers, agencies, and brands plan, produce, and optimize campaigns across major channels with real-time insights. By combining automation, data-driven decision-making, and scalable creative production, Smartly aims to reinvent how advertising is done, enabling faster workflows, consistency across touchpoints, and measurable performance.
What problems does Smartly.io Solutions Oy solve for Advertising Agencies And Agencies Networks?
Siloed workflows, slow creative production, cross-channel coordination, limited client visibility, difficulty scaling campaigns across multiple brands.
What problems does Smartly.io Solutions Oy solve for In-House Brand Teams?
Maintaining brand governance across channels, scaling creative quality, limited production bandwidth
What is Smartly.io Solutions Oy's role in the Cross-channel campaign management market?
Capabilities to plan, activate, and coordinate campaigns across display, video, native, mobile, and connected TV to deliver consistent reach, frequency, and creative orchestration.
What is Smartly.io Solutions Oy's role in the Dynamic creative optimization market?
Generate, personalize, and adapt creative assets in real time using templates and AI to deliver tailored ad variations and improve relevance.
How was the Cross-channel campaign management market size estimate for Smartly.io Solutions Oy calculated?
Primary estimate uses Market Research Future (Multichannel Campaign Management) which reports a 2024 market size of ~$6.99B and a 2025–2035 CAGR of 18.52%. Alternative source (LinkedIn excerpt of a market report) cites a lower 4.6% CAGR (2026–2033). Demandbase CTV ad spend forecasts (US CTV $42.4B by 2027) were used as supporting evidence of strong channel expansion driving cross-channel campaign management demand.
How was the Dynamic creative optimization market size estimate for Smartly.io Solutions Oy calculated?
Multiple recent market reports in the search results converge on a ~USD1.0–1.12 billion DCO market in the mid-2020s with multi-year forecasts showing double-digit CAGRs (10.2%–13.4%). I selected the 2025 market size of $1.02B (Business Research Company) as a representative mid-2020s baseline and an 11.5% CAGR as a consensus midpoint between reported forecasts (10.2%–13.4%) to reflect near-term growth potential driven by programmatic advertising, AI-driven personalization, and expanding adoption across agencies and brands.
Smartly.io Solutions Oy — company overview

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