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roundel.com
Roundel is Target’s in-house retail media company delivering cross-channel, data-driven advertising to reach Target guests and drive measurable brand outcomes.
Roundel is Target’s in-house retail media company that helps brands reach Target guests through trusted, brand-safe, data-driven advertising. Roundel designs and delivers cross-channel digital advertising solutions across search, display, video, social, DOOH, and connected-TV, on Target properties and premium publishers offsite. With access to first-party Target data, Roundel targets high-intent shoppers and measures impact with closed-loop reporting, enabling real-time optimization. The company offers both self-service and managed-service options, partnerships through Bullseye Marketplace, and services such as influencer collaborations and in-store hubs to connect on-site and in-store experiences. As part of Target Brands, Roundel operates with a global, hybrid workforce and focuses on driving brand awareness, engagement, and sales for a diverse set of brands.
Mission statement
To connect brands with Target guests through trusted, brand-safe, data-driven retail media solutions that drive awareness, consideration, and sales across channels.
Products & Services
Target Product Ads by Roundel Product
Increase brand visibility and achieve higher ROAS with Target Product Ads on Target.com and the Target app.
roundel.com/what-we-offer/target-product-ads- ✓ Keyword Targeting — Engage High-Intent Shoppers
- ✓ Closed-Loop Measurement — Track Performance Effectively
- ✓ Campaign Activation Speed — Launch Campaigns Quickly
- ✓ Pricing Model — Efficient Budgeting
- ✓ Target Platform Placements — Maximize Brand Exposure
- ✓ Sales Insights — Understand Impact on Sales
- ✓ Partner Ecosystem — Leverage Partner Networks
- ✓ Self-Service Management — Manage Campaigns Independently
Display by Roundel Product
Achieve brand visibility on Target.com and over 150 premium publishers with Display by Roundel.
roundel.com/ad-guide/display- ✓ On-platform Target Placements — Target High-Intent Shoppers
- ✓ On-page Inventory — Utilize Target's Key Pages
- ✓ Off-platform Reach — Expand Brand Exposure
- ✓ Premium Display Formats — Enhance Creative Engagement
- ✓ Service Options — Flexible Management Choices
CTV by Roundel Product
Engage Target shoppers with impactful CTV advertising on premium content.
roundel.com/ad-guide/ctv- ✓ Audiences — Reach Target Audiences
- ✓ Co-branded Inventory — Increase Brand Visibility
- ✓ Measurement — Optimize Campaign Performance
- ✓ Quality Verification — Ensure Brand Safety
- ✓ Connected TV Placements — Engage Viewers on Large Screens
- ✓ Shoppable Formats — Drive Instant Purchases
- ✓ Campaign Timing — Plan Campaigns Effectively
Programmatic by Roundel Product
Effortlessly reach high-intent shoppers at scale through a customizable programmatic advertising solution.
roundel.com/ad-guide/programmatic- ✓ Cross-inventory Reach — Expand Your Reach Across Inventory
- ✓ Self-service DSP Across 50+ Publishers — Engage Audiences with Self-Service Tools
- ✓ DSP Flexibility — Choose Your Preferred DSP
- ✓ Audience-first Private Marketplace — Access Customized Audience Segments
- ✓ Managed-service Option — Access Managed-Service Support
- ✓ Near-real-time Optimization — Optimize Campaigns in Real-Time
Search Ads by Roundel Product
Drive high-intent traffic with targeted Google search placements.
roundel.com/ad-guide/search- ✓ Google Search Placements — Increase Visibility.
- ✓ Measurement and Reporting — Track Performance Accurately.
- ✓ Managed Service — Simplify Campaign Management.
- ✓ Sales Reporting — Understand Impact.
YouTube Ads by Roundel Product
Drive top-of-the-funnel awareness among Target guests using engaging YouTube video ads.
roundel.com/ad-guide/youtube- ✓ In-Stream Ads — Engage Viewers Without Skipping
- ✓ Audience Targeting — Refine Your Audience Selection
- ✓ In-Feed Ads — Reach Shoppers While Browsing
- ✓ Video Metrics — Monitor Campaign Effectiveness
- ✓ Brand Safety — Maintain Brand Integrity
Social by Roundel Product
Elevate brand engagement through targeted social media advertising.
roundel.com/what-we-offer/social- ✓ Ad Formats — Create Engaging Ads
- ✓ Management — Leverage Expert Guidance
- ✓ Social Placements — Reach Diverse Audiences
- ✓ Audience Targeting — Optimize Ad Delivery
- ✓ Measurement — Assess Campaign Performance
Influencers by Roundel Product
Drive authentic engagement and sales through expertly managed influencer collaborations.
roundel.com/ad-guide/influencers- ✓ Influencer Campaigns — Leverage Influencer Partnerships
- ✓ Management — Simplify Management
- ✓ Performance Measurement — Track Campaign Effectiveness
- ✓ Authentic Connections — Build Brand Credibility
Roundel Media Studio Platform
Effortlessly manage and optimize campaigns with Roundel Media Studio’s self-service platform.
roundel.com/what-we-offer/roundelmediastudio- ✓ Closed-Loop Reporting — Gain Actionable Insights
- ✓ No DSP Fees — Reduce Advertising Costs
- ✓ Auction Model — Maximize Bidding Efficiency
- ✓ Self-Service Hub — Empower Users with Control
- ✓ Campaign Creation — Customize Campaign Timelines
- ✓ Performance Optimization — Enhance Advertising Efficiency
- ✓ Data Visualization — Visualize Performance Metrics
- ✓ Kiosk Integration — Seamless Reporting Access
Roundel Kiosk Platform
Enhance your advertising strategy with actionable insights and performance tracking through Roundel Kiosk.
roundel.com/what-we-offer/kiosk- ✓ Customizable Data Cuts — Tailor Reporting To Your Needs
- ✓ Near Real-Time Reporting — Monitor Campaign Performance Instantly
- ✓ Integration with Media Studio — Streamline Reporting Efforts
- ✓ Closed-Loop Measurement — Link Ads Directly To Sales
Bullseye Marketplace Platform
Maximize your brand's exposure alongside trusted content that Target guests love.
roundel.com/what-we-offer/bullseye-marketplace- ✓ Premium Publisher Placements — Access to Premium Publishers
- ✓ Inventory Scope — Diverse Inventory Options
- ✓ Brand Safety Measures — Safe Advertising Environment
- ✓ Video Inventory — Engaging Video Formats
- ✓ Native Display — Contextual Brand Placement
- ✓ Ad Sizes — Standard Ad Sizes Available
Market Segments
Retail media advertising
On-platform and retailer-curated native and display advertising that places products and promos on Target properties and partner sites to drive discovery, conversion, and measurable sales lift.
Programmatic display and private marketplaces
Audience-first programmatic buying across curated premium publisher inventory and private marketplaces using Target first‑party data for scalable targeting and near‑real‑time optimization.
Connected TV and video advertising
Premium CTV and digital video placements, including non‑skippable and shoppable formats, designed for full‑funnel reach and closed‑loop measurement.
Social and influencer marketing
Managed social campaigns and creator partnerships that deliver co‑branded content across Instagram, Pinterest, TikTok and other social platforms to build awareness and drive online sales.
Search advertising
Performance search placements on Google with managed service execution and closed‑loop measurement to capture high‑intent shoppers and attribute sales impact.
Ideal Customer Profiles
North American consumer brands seeking cross-channel reach and measurable impact.
Grow brand awareness and sales with predictable ROI
Improve campaign efficiency and reduce waste
Maximize brand impact, drive revenue with efficient spend
North American direct-to-consumer brands seeking fast activation and measurable CAC/ROAS.
Lower CAC, maximize ROAS
Maximize incremental revenue, optimize budgets
Increase online sales, improve conversion rate
North American agencies managing multi-brand campaigns seeking scalable activation.
Deliver results for clients, maintain retention
Meet client ROAS targets, expand services
Grow partner adoption, cross-sell products
Related Organizations
Amazon Ads Common Questions
- What does Roundel do?
- Roundel is Target’s in-house retail media company that helps brands reach Target guests through trusted, brand-safe, data-driven advertising. Roundel designs and delivers cross-channel digital advertising solutions across search, display, video, social, DOOH, and connected-TV, on Target properties and premium publishers offsite. With access to first-party Target data, Roundel targets high-intent shoppers and measures impact with closed-loop reporting, enabling real-time optimization. The company offers both self-service and managed-service options, partnerships through Bullseye Marketplace, and services such as influencer collaborations and in-store hubs to connect on-site and in-store experiences. As part of Target Brands, Roundel operates with a global, hybrid workforce and focuses on driving brand awareness, engagement, and sales for a diverse set of brands.
- What problems does Roundel solve for Multichannel Brand Advertisers?
- Disparate channels, fragmented attribution, brand safety across premium inventory
- What problems does Roundel solve for Direct-to-Consumer Growth Brands?
- High customer acquisition costs, attribution gaps, scaling campaigns quickly
- What is Roundel's role in the Retail media advertising market?
- On-platform and retailer-curated native and display advertising that places products and promos on Target properties and partner sites to drive discovery, conversion, and measurable sales lift.
- What is Roundel's role in the Programmatic display and private marketplaces market?
- Audience-first programmatic buying across curated premium publisher inventory and private marketplaces using Target first‑party data for scalable targeting and near‑real‑time optimization.
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