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www.resonate.com.au

Sydney, New South Wales, Australia

Resonate delivers end-to-end B2B strategy, marketing and sales services to help IT, cybersecurity, FinTech, and professional services firms grow revenue.

Resonate is an Australian B2B strategy, marketing and sales consultancy that helps IT, cybersecurity, fintech, and professional services firms achieve sustained organic growth. We work with business leaders to define strategy, implement end-to-end marketing, and optimize sales to drive revenue. Our team combines industry knowledge with marketing capability to deliver measurable commercial results.

Mission statement

Resonate exists to deliver commercial results for our clients, to grow and sustain their businesses.

Products & Services

Strategy Services Service

Accelerate growth with expert strategy services tailored for B2B firms.

www.resonate.com.au/strategy
  • Strategy advisory and consulting — Shape Growth Plans
  • Strategy as a Service — Continuous Support
  • Strategy development — Actionable Plans
  • Strategy training — Empower Teams

Marketing Services Service

Marketing services deliver sales synergy and drive revenue growth.

www.resonate.com.au/marketing
  • Advertising — Boost Revenue With Targeted Advertising
  • Case Studies — Showcase Success With Case Studies
  • SEO — Increase Online Traffic With SEO
  • Website Development — Enhance User Experience With Website Development
  • Blogs — Enhance Online Visibility With Blogs
  • Digital Selling — Maximize Engagement With Digital Selling
  • Graphic Design — Elevate Brand Presence With Graphic Design
  • In-Person Events — Engage Audiences With In-Person Events
  • Social Media — Build Relationships With Social Media
  • Virtual Events — Expand Reach With Virtual Events
  • eBooks — Generate Leads With eBooks
  • Video — Boost Engagement With Video Content

Sales Services Service

Transform your sales function to drive revenue growth with expert guidance and operational support.

www.resonate.com.au/sales
  • Sales strategy — Align Sales & Marketing
  • Deal guidance — Enhance Closing Success
  • Pipeline management — Optimize Sales Flow
  • SDR as a Service — Expand Lead Generation
  • Sales recruitment — Build High-Performing Teams
  • Training and coaching — Elevate Sales Skills

Market Segments

Billion USD 0 30 60 90 120 150 Content marketi… Sales enablement Go-to-market st… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% CAGR Growth Potential

Content marketing and demand generation

Tactics and programs that produce and distribute content, SEO, paid media, and social activity to attract, engage, and convert B2B buyers across the funnel.

Market size: $150.0B CAGR: 15%
Estimates drawn from contrasting content-marketing market figures in the supplied results and a demand-generation software datapoint. Statista (via Salesgenie) shows content marketing revenue growing from ~$72B (2023) to ~$107B (2026). ResearchDive reports a larger content-marketing estimate ($413.3B in 2022) with a 16.9% CAGR to 2032. Demand-generation software is a smaller, distinct sub-market (~$6.96B in 2025, ~9.8% CAGR). Reconciling the range (narrow Statista view to ResearchDive’s broader definition) and adding demand-gen software/services/paid media, I estimate a conservative combined market size ~USD 150 billion and a mid-to-high teens CAGR (~15%) for the overall “content marketing and demand generation” segment.
PR GL MA 3 references

Sales enablement

Services to activate pipeline and accelerate deal progression by aligning lead generation, sales outreach, and data-driven tactics to improve conversion and close rates.

Market size: $6.4B CAGR: 16.4%
Estimated current market size based on multiple industry reports (Fortune Business Insights, Future Market Insights, Coherent Market Insights) which report 2025–2026 sales enablement platform market values in the ~USD 6.1–6.9 billion range and forecast CAGRs around 16–17%. I rounded the market size to USD 6.4B and used the consensus CAGR of 16.4% (common across several reports).
TH TH TH 3 references

Go-to-market strategy and advisory

Strategic GTM audits, ICP and positioning workshops, growth roadmaps, and capability building to define market positioning and prioritize revenue levers.

Market size: $1.2B CAGR: 9.8%
HTF Market Intelligence (in the provided search results) reports the global go-to-market strategy consulting market at $1.2B in 2025 with a projected CAGR of 9.8% (2025–2033) to $2.7B. Other results (major consultancies' GTM services and advisory demand) in the search set indicate healthy consulting activity, supporting the reported growth trajectory.
MA 1 reference

Ideal Customer Profiles

Growth-Stage Technology Companies

Growth-stage B2B technology firms seeking integrated marketing and sales to accelerate revenue.

Chief Growth Officer

Scale revenue, expand market presence

Growth-Stage Technology Companies

Growth-stage B2B technology firms seeking integrated marketing and sales to accelerate revenue.

Head of Marketing

Build scalable marketing engine

Vice President Of Sales

Increase close rates, predict revenue

Growth-Stage Technology Companies

Growth-stage B2B technology firms seeking integrated marketing and sales to accelerate revenue.

Chief Growth Officer

Scale revenue, expand market presence

Head of Marketing

Build scalable marketing engine

Vice President Of Sales

Increase close rates, predict revenue

Fintech Innovators

Fintech firms seeking go-to-market acceleration and trust-building marketing.

Head of Growth

Grow user base, improve conversions

Head of Marketing

Establish brand, scale pipeline

Product Marketing Manager

Improve product adoption and sales

Fintech Innovators

Fintech firms seeking go-to-market acceleration and trust-building marketing.

Head of Growth

Grow user base, improve conversions

Head of Marketing

Establish brand, scale pipeline

Product Marketing Manager

Improve product adoption and sales

IT Consulting And Professional Services Firms

Professional services firms seeking growth through integrated marketing and sales enablement.

Managing Director

Grow business through scalable marketing

Marketing Manager

Scale marketing engine

Sales Director

Improve win rate

Related Organizations

Common Questions

What does Resonate do?
Resonate is an Australian B2B strategy, marketing and sales consultancy that helps IT, cybersecurity, fintech, and professional services firms achieve sustained organic growth. We work with business leaders to define strategy, implement end-to-end marketing, and optimize sales to drive revenue. Our team combines industry knowledge with marketing capability to deliver measurable commercial results.
What problems does Resonate solve for Growth-Stage Technology Companies?
Siloed marketing and sales, inconsistent messaging, long deal cycles, insufficient pipeline.
What problems does Resonate solve for Growth-Stage Technology Companies?
Siloed marketing and sales, inconsistent messaging, long deal cycles, insufficient pipeline.
What is Resonate's role in the Content marketing and demand generation market?
Tactics and programs that produce and distribute content, SEO, paid media, and social activity to attract, engage, and convert B2B buyers across the funnel.
What is Resonate's role in the Sales enablement market?
Services to activate pipeline and accelerate deal progression by aligning lead generation, sales outreach, and data-driven tactics to improve conversion and close rates.
How was the Content marketing and demand generation market size estimate for Resonate calculated?
Estimates drawn from contrasting content-marketing market figures in the supplied results and a demand-generation software datapoint. Statista (via Salesgenie) shows content marketing revenue growing from ~$72B (2023) to ~$107B (2026). ResearchDive reports a larger content-marketing estimate ($413.3B in 2022) with a 16.9% CAGR to 2032. Demand-generation software is a smaller, distinct sub-market (~$6.96B in 2025, ~9.8% CAGR). Reconciling the range (narrow Statista view to ResearchDive’s broader definition) and adding demand-gen software/services/paid media, I estimate a conservative combined market size ~USD 150 billion and a mid-to-high teens CAGR (~15%) for the overall “content marketing and demand generation” segment.
How was the Sales enablement market size estimate for Resonate calculated?
Estimated current market size based on multiple industry reports (Fortune Business Insights, Future Market Insights, Coherent Market Insights) which report 2025–2026 sales enablement platform market values in the ~USD 6.1–6.9 billion range and forecast CAGRs around 16–17%. I rounded the market size to USD 6.4B and used the consensus CAGR of 16.4% (common across several reports).
Resonate — company overview