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www.policygenius.com

Topeka, KS, United States

Policygenius is an independent online insurance marketplace that helps people compare, get expert advice, and buy and manage policies.

Policygenius is an independent online insurance marketplace that helps consumers compare options from top insurance carriers, get unbiased expert advice, and buy and manage policies in one integrated experience. The company’s technology platform connects with leading life, disability, and home & auto insurers to simplify the insurance journey for individuals and families. Since 2014, Policygenius has aided millions of shoppers and has facilitated hundreds of billions in coverage. In 2023, Policygenius was acquired by Zinnia, an insurance technology and digital services company. Policygenius emphasizes editorial independence and transparent guidance, with resources, calculators, and licensed agents to support informed decision-making.

Mission statement

Policygenius transforms the insurance journey for consumers by providing a one-stop platform to compare options from top carriers, get unbiased expert advice, buy policies, and manage their insurance portfolio.

Products & Services

Insurance Solutions Solution

Get customized insurance quotes and expert guidance to protect your financial future.

www.policygenius.com
  • ✓ Free Quotes — Get Free Quotes
  • ✓ Licensed Expert Guidance — Speak To Experts
  • ✓ Insurance Calculators — Estimate Coverage Needs Easily
  • ✓ Quoting and Comparison Tools — Compare Quotes Easily
  • ✓ Customizable Coverage Options — Customize Your Policy
  • ✓ Educational Resources — Learn About Your Options

Market Segments

Billion USD 0 50 100 150 200 250 300 Online insuranc… Insurance compa… Agent-assisted … Risk and insura… Market Size (Billion USD)
0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% CAGR Growth Potential

Online insurance marketplace

Platforms that aggregate carrier offerings and enable consumers to compare, purchase, and manage personal insurance policies online.

Market size: $73.0B CAGR: 9%
Primary sources report the overall online insurance market at ~$292B (2024) with ~8.4% CAGR. The online insurance marketplace (aggregator/distributor platforms) is a subset of that market. I estimated the marketplace as roughly 20–30% of the total online insurance market (midpoint ~25% → ~$73B) because aggregators/online distribution are a major channel in digital insurance adoption. For growth, I used the reported ~8.4–8.5% CAGR for online insurance as a baseline and adjusted slightly upward (to ~9.0% CAGR) to reflect faster digital-channel adoption and tailwinds from embedded/usage-based digital distribution noted in the sources.
20 PR TH US 4 references

Insurance comparison and quoting

Capabilities that provide multi-carrier quote aggregation, side-by-side comparison, and price transparency for life, auto, homeowners, and disability products.

Market size: $6.0B CAGR: 10%
Selected figures emphasize the narrow ‘comparison & quoting’ platform market (reports show ~USD 5.7–6.2B in 2024–2025) while aggregator/platform definitions vary (some sources report much larger aggregator/platform markets). Reported CAGRs for comparison/aggregator platforms range ~7.8%–12.4%; broader insurance platform forecasts show ~12% CAGR. I used the 5.7–6.2B range and mid‑point CAGR (~10%) as a representative estimate for multi‑carrier comparison and quoting capabilities, acknowledging scope differences across sources.
TH GL IN GR 4 references

Agent-assisted brokerage and policy management

Services that combine licensed agent advice with digital workflows to support personalized recommendations, policy purchase, and ongoing policy servicing.

Market size: $180.0B CAGR: 9.5%
Multiple industry reports show the broader insurance brokerage/brokers & agents markets ranging from roughly $125B–$590B (2024–2025) and broker tools/platform markets near $299B. Agent-assisted brokerage & policy management is a subsegment (human advisory + digital workflows); using the reported market ranges and treating this segment as a meaningful subset of overall brokerage and broker-tools activity, a conservative mid-point estimate of about $180B (2025) is used. Growth potential is aligned with reported brokerage/tool CAGRs clustered around 9–10.5%, so a 9.5% CAGR reflects the consensus trajectory for digitized, advisory-led brokerage services.
TH TH TH MA 4 references

Risk and insurance planning

Risk assessment and insurance advisory covering long-term care, life and property insurance, fiduciary guidance, and contingency planning integrated with financial plans.

Market size: $300.0B CAGR: 8%
Anchored to reported global life-insurance and overall insurance market sizes (~USD 8.25 trillion and ~USD 8.05 trillion in 2025), I estimate the "risk and insurance planning" advisory segment as a modest share of total premiums/insurance assets (~3–4% of the insurance market), yielding ~USD 300 billion. Growth potential is projected to track life/insurance market expansion and demand for integrated planning, digital distribution and ageing-population-driven long-term-care advice; therefore a mid-point CAGR of ~8% is used (below higher headline premium growth forecasts but consistent with advisory/service uptake trends).
TH IN 2 references

Ideal Customer Profiles

Individuals And Families Seeking Insurance Comparison

North American consumers seeking easy comparison and guidance to policy selection.

Budget-Conscious Family Shopper

Secure reliable coverage at the best price for family

Busy Professional Seeker Of Convenience

Buy appropriate coverage with minimal effort

Unbiased Information Seeker

Identify suitable coverage without being upsold

First-Time Insurance Buyers

Young adults starting to buy life, auto, or disability coverage.

Recent Graduate Or Early-Career Buyer

Establish first policy, protect future earnings

New Family Starter

Protect family financially, prepare for future changes

Bundling And Convenience Seekers

North American consumers seeking bundled insurance options for discounts and convenience.

Deal-Driven Bundling Shopper

Save money by bundling

Tech-Savvy Policy Manager

Streamline policy management

Related Organizations

Organizations in the same market segments as Policygenius LLC (DBA Policygenius Services LLC in NY).

Pure Financial Advisors, LLC

Fee-only fiduciary financial planning and investment advisory firm focused on retirement planning and education.

Common Questions

What does Policygenius LLC (DBA Policygenius Services LLC in NY) do?
Policygenius is an independent online insurance marketplace that helps consumers compare options from top insurance carriers, get unbiased expert advice, and buy and manage policies in one integrated experience. The company’s technology platform connects with leading life, disability, and home & auto insurers to simplify the insurance journey for individuals and families. Since 2014, Policygenius has aided millions of shoppers and has facilitated hundreds of billions in coverage. In 2023, Policygenius was acquired by Zinnia, an insurance technology and digital services company. Policygenius emphasizes editorial independence and transparent guidance, with resources, calculators, and licensed agents to support informed decision-making.
What problems does Policygenius LLC (DBA Policygenius Services LLC in NY) solve for Individuals And Families Seeking Insurance Comparison?
Difficulty comparing quotes, lack of transparency, fear of overpaying, complex policy terms
What problems does Policygenius LLC (DBA Policygenius Services LLC in NY) solve for First-Time Insurance Buyers?
Limited knowledge of coverage options, budget constraints, confusing terms
What is Policygenius LLC (DBA Policygenius Services LLC in NY)'s role in the Online insurance marketplace market?
Platforms that aggregate carrier offerings and enable consumers to compare, purchase, and manage personal insurance policies online.
What is Policygenius LLC (DBA Policygenius Services LLC in NY)'s role in the Insurance comparison and quoting market?
Capabilities that provide multi-carrier quote aggregation, side-by-side comparison, and price transparency for life, auto, homeowners, and disability products.
How was the Online insurance marketplace market size estimate for Policygenius LLC (DBA Policygenius Services LLC in NY) calculated?
Primary sources report the overall online insurance market at ~$292B (2024) with ~8.4% CAGR. The online insurance marketplace (aggregator/distributor platforms) is a subset of that market. I estimated the marketplace as roughly 20–30% of the total online insurance market (midpoint ~25% → ~$73B) because aggregators/online distribution are a major channel in digital insurance adoption. For growth, I used the reported ~8.4–8.5% CAGR for online insurance as a baseline and adjusted slightly upward (to ~9.0% CAGR) to reflect faster digital-channel adoption and tailwinds from embedded/usage-based digital distribution noted in the sources.
How was the Insurance comparison and quoting market size estimate for Policygenius LLC (DBA Policygenius Services LLC in NY) calculated?
Selected figures emphasize the narrow ‘comparison & quoting’ platform market (reports show ~USD 5.7–6.2B in 2024–2025) while aggregator/platform definitions vary (some sources report much larger aggregator/platform markets). Reported CAGRs for comparison/aggregator platforms range ~7.8%–12.4%; broader insurance platform forecasts show ~12% CAGR. I used the 5.7–6.2B range and mid‑point CAGR (~10%) as a representative estimate for multi‑carrier comparison and quoting capabilities, acknowledging scope differences across sources.
Policygenius LLC (DBA Policygenius Services LLC in NY) — company overview

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