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www.optimizely.comNew York, New York, USA
Optimizely is a global software company that helps marketing and product teams create, test, and optimize digital experiences across channels.
Optimizely is a global software company that helps marketing and product teams create, test, and optimize digital experiences across channels. With a leading digital experience platform, Optimizely enables organizations to orchestrate their content lifecycle, run experiments, personalize experiences, and derive data-driven insights to engage customers, increase revenue, and strengthen brand value. The company serves thousands of businesses worldwide through a network of partners and offices, supporting teams to scale experimentation, content production, and cross-channel experiences while maintaining consistency and quality.
Mission statement
We’re on a mission to help people unlock their digital potential.
Products & Services
Web Experimentation Product
Empower teams to optimize user experiences through data-driven experimentation and insights.
www.optimizely.com/products/web-experimentation- ✓ A/B Testing — Run A/B Tests Easily
- ✓ Statistical Engine — Ensure Testing Reliability
- ✓ AI-Driven Audiences — Target Audiences Effectively
- ✓ Content Personalization — Deliver Tailored Experiences
- ✓ Experiment Planning — Plan Experiments Effectively
Feature Experimentation Product
Safely validate new features and swiftly deploy high-quality releases with Optimizely's robust experimentation tools.
www.optimizely.com/products/feature-experimentation- ✓ Seamless Deployment Procedures — Accelerates Time-to-Market
- ✓ Advanced Audience Targeting — Enhances Experiment Precision
- ✓ Cached Data Optimization — Improves Application Performance
- ✓ SDK Availability — Supports Broad Integration
- ✓ Robust Documentation — Facilitates Easy Implementation
Personalization Product
Enhance customer interactions with tailored experiences that increase engagement and loyalty.
www.optimizely.com/products/personalization- ✓ Behavior‑Based Personalization — Increases User Engagement
- ✓ Real‑Time Targeting — Delivers Immediate Relevance
- ✓ Automated Recommendations — Enhances User Experience
- ✓ Quick Experience Creation — Streamlines Content Production
- ✓ ROI Measurement — Tracks Marketing Effectiveness
Content Management System Product
Create, manage, and deliver exceptional digital experiences seamlessly with Optimizely's CMS.
www.optimizely.com/products/content-management- ✓ Engaging Experiences — Create Compelling Experiences
- ✓ Authoring and Layout — Build Site Content Easily
- ✓ Content Orchestration — Streamline Content Workflows
- ✓ .NET Core Delivery — Delivers Content Across Platforms
- ✓ Content Approval Workflows — Automates Approval Processes
- ✓ Robust APIs (Headless Options) — Integrate Flexibly
Content Marketing Platform Platform
Streamline content creation and maximize collaboration with Optimizely's Content Marketing Platform.
www.optimizely.com/products/content-marketing- ✓ Digital Asset Management — Centralize Brand Assets
- ✓ AI-Powered Personalization — Enhance Engagement
- ✓ Collaboration Tools — Align Teams Seamlessly
- ✓ Task and Workflow Management — Streamline Content Creation
- ✓ Content Performance Analytics — Understand Performance
- ✓ Integrated Calendar — Track Timelines Effectively
- ✓ Work Requests — Simplify Content Requests
Data Platform Platform
Unify and activate customer data in real time for personalized experiences.
www.optimizely.com/products/data-platform- ✓ Real-Time Data Unification — Unify Customer Data
- ✓ Real-Time Personalization — Personalize Experiences
- ✓ Profile Management — Manage Customer Profiles
- ✓ Real-Time Segmentation — Segment Customers Instantly
- ✓ Data Activation — Activate Customer Data
Configured Commerce Platform
Transform your commerce experiences efficiently with Configured Commerce's robust tools and features.
www.optimizely.com/products/commerce/configured-commerce- ✓ Inventory and Order Management — Streamline Inventory Management
- ✓ AI-Powered Search — Optimize Product Discovery
- ✓ Multi-Site and Multi-Lingual — Enable Global Reach
- ✓ Visitor Targeting — Personalize Visitor Experiences
- ✓ Custom Buyer Experiences — Foster Unique Buyer Interactions
- ✓ Project Collaboration — Enhance Team Collaboration
Content Orchestration Solution
Accelerate content production and improve collaboration to deliver impactful digital experiences.
www.optimizely.com/solutions/content-orchestration- ✓ Cross‑Functional Collaboration — Enhance Teamwork
- ✓ Embedded AI for Production — Automate Content Creation
- ✓ Centralized Asset Storage — Streamline Management
- ✓ Multi‑Channel Delivery — Reach Broader Audiences
- ✓ Planning UI — Visualize Workflows
Opal (AI Platform) Platform
Empower your marketing with AI-driven agents that streamline workflows and enhance content creation.
www.optimizely.com/ai- ✓ Agent Orchestration — Automate Complex Tasks
- ✓ Privacy and Ownership — Maintain Control Over Your Data
- ✓ Autonomous Workflows — Streamline Your Workflows
- ✓ Pre-Built AI Agents — Get Started Quickly
- ✓ Content Creation at Scale — Enhance Engagement
- ✓ Data and Governance — Secure and Manage Your Data
- ✓ Domain-Specialized Agents — Utilize Expert Knowledge
- ✓ Instant Quality and Compliance — Ensure Compliance
- ✓ Insights at Your Fingertips — Make Informed Decisions
Digital Asset Management Product
Centralize and streamline your digital assets for better governance and accessibility.
www.optimizely.com/products/asset-management- ✓ Centralized Storage — Streamline Asset Access
- ✓ Brand Asset Management — Maintain Brand Integrity
- ✓ Asset Reuse — Maximize Content Value
- ✓ Workflow Automation — Accelerate Content Workflow
- ✓ Tagging and Curation — Enhance Discoverability
- ✓ Version Control — Manage Asset Versions
Analytics Product
Gain reliable insights to drive impactful decisions across your organization.
www.optimizely.com/products/analytics- ✓ Advanced Analytics — Deliver In-depth Insights
- ✓ Pre-Built Connectors — Integrate Seamlessly
- ✓ Reports and Dashboards — Visualize Data Effectively
- ✓ Security and Compliance — Ensure Data Safety
- ✓ GA4 Report Generation — Generate Clear Insights
Market Segments
Experimentation and feature management
Capabilities to run A/B and multivariate tests, manage feature flags and controlled rollouts, and measure impact with statistical rigor and audience targeting.
Web content management
Authoring, headless delivery, and content delivery capabilities for dynamic websites and omnichannel content rendering.
Content operations and marketing management
Planning, workflow, collaboration, and campaign orchestration for marketing teams to create, approve, and publish content at scale.
Personalization and recommendations
Real-time behavioral personalization and AI-driven recommendation capabilities to tailor experiences and improve engagement and conversion.
Customer data platform
Real-time unification, profile management, segmentation, and activation of customer data to support personalization and analytics.
Digital asset management
Centralized storage, governance, tagging, version control, and workflow automation for brand assets used across campaigns and channels.
Commerce experience
Capabilities to launch, manage, and scale multi-site commerce experiences including search, inventory, targeting, and order management.
AI orchestration for marketing
Orchestration of pre-built and domain-specialized AI agents to automate content production, compliance checks, and cross-system workflows for marketing.
Ideal Customer Profiles
Mid-market to enterprise retailers seeking scalable, personalized multi-channel experiences.
Maximize online revenue, improve merchandising efficiency, speed up site-wide changes
Shorten campaign timelines, ensure brand consistency, measure impact
Publish engaging content on schedule, test variants
Global brands ensuring brand consistency, governance, and scalable content across markets.
Consistent brand across channels and markets
Asset freshness and correct usage
Shorten campaign cycles, maximize ROI
Marketing teams focused on data activation and real-time personalization at scale.
Improve marketing ROI with data-driven models
Demonstrate ROI
Improve lifecycle engagement
Engineering teams deploying experiments, feature flags, and autonomous workflows.
Faster release cycles, lower risk
Unification of tooling, minimal risk
Increase valid experiments, faster results
Related Organizations
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Amsive is a data-led performance marketing agency that drives ROI through multi-channel customer acquisition, engagement, and communications.
Global AI-powered customer engagement company helping brands unify data and engage customers across multiple channels.
Canto is a global digital asset management provider helping brands manage, search, and publish digital assets at scale.
Common Questions
- What does Optimizely do?
- Optimizely is a global software company that helps marketing and product teams create, test, and optimize digital experiences across channels. With a leading digital experience platform, Optimizely enables organizations to orchestrate their content lifecycle, run experiments, personalize experiences, and derive data-driven insights to engage customers, increase revenue, and strengthen brand value. The company serves thousands of businesses worldwide through a network of partners and offices, supporting teams to scale experimentation, content production, and cross-channel experiences while maintaining consistency and quality.
- What problems does Optimizely solve for Growth Stage Ecommerce And Digital Experience Teams?
- Siloed data and content, slow time-to-market, ineffective cross-site personalization
- What problems does Optimizely solve for Global Brand Marketing And Digital Experience Leaders?
- Inconsistent branding across channels, siloed asset management, long production cycles, approval bottlenecks
- What is Optimizely's role in the Experimentation and feature management market?
- Capabilities to run A/B and multivariate tests, manage feature flags and controlled rollouts, and measure impact with statistical rigor and audience targeting.
- What is Optimizely's role in the Web content management market?
- Authoring, headless delivery, and content delivery capabilities for dynamic websites and omnichannel content rendering.
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