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newnorth.comFrederick, MD
New North is a strategic B2B marketing agency that helps tech companies grow through strategy and execution.
New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct rigorous research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. The agency offers branding and positioning, content creation, paid media, account-based marketing, marketing operations, and sales enablement, with a pricing model based on points that emphasizes efficient delivery. By combining strategy with hands-on execution across channels, New North helps tech companies grow while maintaining a practical, disciplined approach.
Mission statement
To empower small, scrappy B2B tech marketing teams to achieve growth by delivering integrated strategy and hands-on execution across marketing channels.
Products & Services
Account Based Marketing (ABM) Service
ABM enables tailored marketing strategies for high-value accounts to accelerate revenue growth.
newnorth.com/account-based-marketing-examples-effective-abm-strategies-to-target-high-value-accounts-with-long-sales-cycles- ✓ Personalized Outreach — Strengthens Relationships
- ✓ Targeted Content Syndication — Boosts Relevance
- ✓ Sales and Marketing Alignment — Improves Efficiency
- ✓ Direct Mail Campaigns — Enhances Engagement
- ✓ Multi-Channel Campaign Management — Increases Visibility
Branding & Positioning Service
Establish a strong brand identity and position in the market to drive growth and build lasting customer relationships.
newnorth.com/services- ✓ Mission, Vision & USP Articulation — Clarify Your Purpose
- ✓ Brand Identity Development — Differentiate Your Company
- ✓ Positioning Strategy — Align With Business Goals
- ✓ Brand Narrative — Create Consistency
Content Creation Service
Enhance engagement and credibility through diverse content creation services tailored for B2B tech companies.
newnorth.com/services- ✓ Credibility Boost — Build Trust
- ✓ Lead Generation — Generate Leads
- ✓ Conversational Content — Foster Engagement
- ✓ Engagement Growth — Increase Engagement
- ✓ SEO Improvement — Enhance Visibility
- ✓ Whitepapers — Establish Authority
- ✓ Blog Posts — Educate Your Audience
- ✓ Research Reports — Provide Insights
- ✓ Videos — Simplify Concepts
- ✓ Podcasts — Diversify Content
Paid Media Service
Enhance brand visibility and generate leads through targeted paid media strategies.
newnorth.com/how-to-use-paid-ads-in-a-b2b-tech-marketing-strategy- ✓ Audience Targeting — Connect With Key Decision-Makers
- ✓ Campaign Optimization — Enhance Campaign Efficiency
- ✓ PPC Campaigns — Drive Immediate Traffic
- ✓ Social Advertising — Reach Targeted Audiences
- ✓ Budget Management — Optimize Advertising Spend
- ✓ Goal-Driven Strategy — Align Marketing Objectives
- ✓ Keyword Research — Unlock Effective Targeting
- ✓ Display Ads — Increase Brand Exposure
- ✓ Landing Page Optimization — Boost Conversion Rates
Marketing Operations Service
Streamline your marketing processes for better ROI and efficient operations.
newnorth.com/b2b-marketing-plan- ✓ Cross-Channel Coordination — Maximize Multi-Channel Impact
- ✓ Data Analysis & Reporting — Leverage Insights For Better Decisions
- ✓ Campaign Planning & Execution — Plan And Deliver Campaigns Effectively
- ✓ KPI Definition & Tracking — Establish Clear Performance Measurements
- ✓ Martech Stack Setup — Optimize Your MarTech Investment
- ✓ Continuous Improvement Processes — Enhance Marketing Efficiency
- ✓ Marketing Resource Management — Streamline Resource Allocation
Sales Enablement Service
Empower your sales team with strategic content and insights to close deals more effectively.
newnorth.com/services- ✓ Marketing-Sales Alignment — Unifies Team Efforts
- ✓ Right-Time Content Delivery — Timely Asset Provision
- ✓ Tools & Insights for Sales — Enhances Closing Drive
- ✓ Customer Journey Optimization — Enhances Buyer Experience
- ✓ Personalized Sales Content — Increases Relevance
- ✓ Performance Analytics — Drives Continuous Improvement
Web Development Service
Provides scalable, maintainable web solutions that align with marketing goals.
newnorth.com/pricing- ✓ Clean Code — Ensures Long-Term Maintainability
- ✓ Marketing Integration — Enhances Campaign Effectiveness
- ✓ WordPress-Based Websites — Utilizes An Established Platform
- ✓ Responsive Design — Expands User Access
- ✓ SEO Optimization — Boosts Organic Reach
Market Segments
Account-based marketing
Targeted programs that identify, prioritize, and engage named high-value accounts with personalized multi-channel campaigns and sales-marketing alignment to accelerate deals.
Branding and positioning
Services that define brand identity, messaging, and market position to differentiate tech companies and enable consistent storytelling across channels.
Content marketing
Creation and distribution of educational and thought leadership content (blogs, whitepapers, research, video, podcasts) to drive demand, SEO, and lead generation.
Paid media
Strategic planning and execution of paid search, display, and social campaigns including audience targeting, budget optimization, and measurement to drive awareness and conversions.
Marketing operations
Operational capabilities to plan, execute, measure, and optimize marketing programs including martech configuration, KPI tracking, and cross-channel coordination.
Ideal Customer Profiles
High-growth tech firms pursuing scalable demand generation and revenue operations.
Increase qualified pipeline, shorten conversion time, improve attribution clarity
Improve forecast accuracy, align marketing with sales, reduce cycle time
Differentiate product, accelerate adoption, improve win rate
Brand-focused startups seeking clear market positioning and scalable content and web assets.
Establish brand identity, unify voice, accelerate awareness
Publish consistent content, improve search visibility, generate leads
Launch brand, drive early demand, validate messaging
Global technology buyers seeking aligned marketing and sales, ABM, and data-driven operations.
Scale enterprise demand, improve win rate, ensure attribution
Shorten deal cycles, increase average deal size
Improve forecast accuracy, optimize campaigns at scale
Agency and in-house teams delivering tech marketing seeking end-to-end execution.
Deliver successful campaigns, maintain client satisfaction
Deliver campaigns on time, maximize ROI
Maintain brand consistency, deliver high-quality creative
Related Organizations
Common Questions
- What does New North do?
- New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct rigorous research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. The agency offers branding and positioning, content creation, paid media, account-based marketing, marketing operations, and sales enablement, with a pricing model based on points that emphasizes efficient delivery. By combining strategy with hands-on execution across channels, New North helps tech companies grow while maintaining a practical, disciplined approach.
- What problems does New North solve for Growth Stage Tech Companies?
- Disjointed multi-channel campaigns, long sales cycles, misalignment between marketing and sales, difficulty scaling ABM
- What problems does New North solve for Brand-Forward SMB Tech Startups?
- Unclear brand positioning, inconsistent messaging, weak web presence
- What is New North's role in the Account-based marketing market?
- Targeted programs that identify, prioritize, and engage named high-value accounts with personalized multi-channel campaigns and sales-marketing alignment to accelerate deals.
- What is New North's role in the Branding and positioning market?
- Services that define brand identity, messaging, and market position to differentiate tech companies and enable consistent storytelling across channels.
- How was the Account-based marketing market size estimate for New North calculated?
- Estimates based on market-research excerpts in the provided results. Mordor Intelligence lists Account-Based Marketing at USD 1.15 billion (2026) with an 11.94% CAGR to 2031. IndustryARC reports USD 0.904 billion (2023) and projects USD 1.86 billion with ~12% CAGR through 2030. I adopt Mordor’s 2026 market size (USD 1.15B) and a rounded 12% CAGR supported by both sources.
- How was the Branding and positioning market size estimate for New North calculated?
- Primary estimate uses the services-focused WiseGuy report (Brand Positioning Service Market) which values the 2025 services market at ~$1.975B with a 5.9% CAGR to 2035. A broader HTF Market Intelligence report defines a larger "Brand Positioning Strategy" market (2025: $9.1B; 15.5% CAGR to 2033), likely because it includes wider strategic/consulting offerings and adjacent services. Given the user's focus on branding and positioning services for tech companies, the services-specific WiseGuy sizing/CAGR was used as the primary estimate; HTF is cited to show possible broader-market scope and higher-end estimates.
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