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newnorth.com

Frederick, MD

New North is a strategic B2B marketing agency that helps tech companies grow through strategy and execution.

New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct rigorous research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. The agency offers branding and positioning, content creation, paid media, account-based marketing, marketing operations, and sales enablement, with a pricing model based on points that emphasizes efficient delivery. By combining strategy with hands-on execution across channels, New North helps tech companies grow while maintaining a practical, disciplined approach.

Mission statement

To empower small, scrappy B2B tech marketing teams to achieve growth by delivering integrated strategy and hands-on execution across marketing channels.

Products & Services

Account Based Marketing (ABM) Service

ABM enables tailored marketing strategies for high-value accounts to accelerate revenue growth.

newnorth.com/account-based-marketing-examples-effective-abm-strategies-to-target-high-value-accounts-with-long-sales-cycles
  • Personalized Outreach — Strengthens Relationships
  • Targeted Content Syndication — Boosts Relevance
  • Sales and Marketing Alignment — Improves Efficiency
  • Direct Mail Campaigns — Enhances Engagement
  • Multi-Channel Campaign Management — Increases Visibility

Branding & Positioning Service

Establish a strong brand identity and position in the market to drive growth and build lasting customer relationships.

newnorth.com/services
  • Mission, Vision & USP Articulation — Clarify Your Purpose
  • Brand Identity Development — Differentiate Your Company
  • Positioning Strategy — Align With Business Goals
  • Brand Narrative — Create Consistency

Content Creation Service

Enhance engagement and credibility through diverse content creation services tailored for B2B tech companies.

newnorth.com/services
  • Credibility Boost — Build Trust
  • Lead Generation — Generate Leads
  • Conversational Content — Foster Engagement
  • Engagement Growth — Increase Engagement
  • SEO Improvement — Enhance Visibility
  • Whitepapers — Establish Authority
  • Blog Posts — Educate Your Audience
  • Research Reports — Provide Insights
  • Videos — Simplify Concepts
  • Podcasts — Diversify Content

Paid Media Service

Enhance brand visibility and generate leads through targeted paid media strategies.

newnorth.com/how-to-use-paid-ads-in-a-b2b-tech-marketing-strategy
  • Audience Targeting — Connect With Key Decision-Makers
  • Campaign Optimization — Enhance Campaign Efficiency
  • PPC Campaigns — Drive Immediate Traffic
  • Social Advertising — Reach Targeted Audiences
  • Budget Management — Optimize Advertising Spend
  • Goal-Driven Strategy — Align Marketing Objectives
  • Keyword Research — Unlock Effective Targeting
  • Display Ads — Increase Brand Exposure
  • Landing Page Optimization — Boost Conversion Rates

Marketing Operations Service

Streamline your marketing processes for better ROI and efficient operations.

newnorth.com/b2b-marketing-plan
  • Cross-Channel Coordination — Maximize Multi-Channel Impact
  • Data Analysis & Reporting — Leverage Insights For Better Decisions
  • Campaign Planning & Execution — Plan And Deliver Campaigns Effectively
  • KPI Definition & Tracking — Establish Clear Performance Measurements
  • Martech Stack Setup — Optimize Your MarTech Investment
  • Continuous Improvement Processes — Enhance Marketing Efficiency
  • Marketing Resource Management — Streamline Resource Allocation

Sales Enablement Service

Empower your sales team with strategic content and insights to close deals more effectively.

newnorth.com/services
  • Marketing-Sales Alignment — Unifies Team Efforts
  • Right-Time Content Delivery — Timely Asset Provision
  • Tools & Insights for Sales — Enhances Closing Drive
  • Customer Journey Optimization — Enhances Buyer Experience
  • Personalized Sales Content — Increases Relevance
  • Performance Analytics — Drives Continuous Improvement

Web Development Service

Provides scalable, maintainable web solutions that align with marketing goals.

newnorth.com/pricing
  • Clean Code — Ensures Long-Term Maintainability
  • Marketing Integration — Enhances Campaign Effectiveness
  • WordPress-Based Websites — Utilizes An Established Platform
  • Responsive Design — Expands User Access
  • SEO Optimization — Boosts Organic Reach

Market Segments

Billion USD 0 20 40 60 80 100 Account-based m… Branding and po… Content marketing Paid media Marketing opera… Market Size (Billion USD)
0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% CAGR Growth Potential

Account-based marketing

Targeted programs that identify, prioritize, and engage named high-value accounts with personalized multi-channel campaigns and sales-marketing alignment to accelerate deals.

Market size: $1.1B CAGR: 12%
Estimates based on market-research excerpts in the provided results. Mordor Intelligence lists Account-Based Marketing at USD 1.15 billion (2026) with an 11.94% CAGR to 2031. IndustryARC reports USD 0.904 billion (2023) and projects USD 1.86 billion with ~12% CAGR through 2030. I adopt Mordor’s 2026 market size (USD 1.15B) and a rounded 12% CAGR supported by both sources.
MA AC 2 references

Branding and positioning

Services that define brand identity, messaging, and market position to differentiate tech companies and enable consistent storytelling across channels.

Market size: $2.0B CAGR: 5.9%
Primary estimate uses the services-focused WiseGuy report (Brand Positioning Service Market) which values the 2025 services market at ~$1.975B with a 5.9% CAGR to 2035. A broader HTF Market Intelligence report defines a larger "Brand Positioning Strategy" market (2025: $9.1B; 15.5% CAGR to 2033), likely because it includes wider strategic/consulting offerings and adjacent services. Given the user's focus on branding and positioning services for tech companies, the services-specific WiseGuy sizing/CAGR was used as the primary estimate; HTF is cited to show possible broader-market scope and higher-end estimates.
MA 20 2 references

Content marketing

Creation and distribution of educational and thought leadership content (blogs, whitepapers, research, video, podcasts) to drive demand, SEO, and lead generation.

Market size: $62.7B CAGR: 4.98%
Primary estimate uses Market Research Future’s 2024 content marketing market valuation of $62.73B and its 2025–2035 CAGR of 4.98%. Alternative sources show a range: Statista-derived figures (cited by Salesgenie) project growth to ~$107B by 2026 (higher short-term CAGR), and content-marketing-software (a narrower subsegment) reports much faster growth (~18% CAGR). I selected the MRFR full-market values as the primary source for the overall content marketing segment.
20 PR CO 3 references

Paid media

Strategic planning and execution of paid search, display, and social campaigns including audience targeting, budget optimization, and measurement to drive awareness and conversions.

Market size: $80.5B CAGR: 6.9%
Primary match to the requested "paid media" services is the media buying/services market: Fact.MR reports a USD 80.5B market in 2025 and forecasts 6.9% CAGR (2026–2036). Broader online advertising and digital media spend (USD 450.8B in online advertising, USD 1,057.7B in digital media in 2025) provide upside for service demand as advertisers shift budgets to digital channels and programmatic/retail/CTV channels grow.
TH TH TH 3 references

Marketing operations

Operational capabilities to plan, execute, measure, and optimize marketing programs including martech configuration, KPI tracking, and cross-channel coordination.

Market size: $12.1B CAGR: 7.5%
Primary source: Fact.MR’s Marketing Operations Management market report provides a 2024 market value (US$12.13B) and a 2024–2034 CAGR (7.5%). A related report on Revenue Operations (includes marketing operations as a type) shows faster growth in adjacent RevOps services (illustrative of cross-functional demand).
"T "T 2 references

Ideal Customer Profiles

Growth Stage Tech Companies

High-growth tech firms pursuing scalable demand generation and revenue operations.

Growth Marketing Manager

Increase qualified pipeline, shorten conversion time, improve attribution clarity

Revenue Operations Lead

Improve forecast accuracy, align marketing with sales, reduce cycle time

Product Marketing Manager

Differentiate product, accelerate adoption, improve win rate

Brand-Forward SMB Tech Startups

Brand-focused startups seeking clear market positioning and scalable content and web assets.

Brand Director

Establish brand identity, unify voice, accelerate awareness

Content Marketing Manager

Publish consistent content, improve search visibility, generate leads

Founder And Chief Marketing Officer

Launch brand, drive early demand, validate messaging

Enterprise-Scale B2B Tech Buyers

Global technology buyers seeking aligned marketing and sales, ABM, and data-driven operations.

VP of Marketing

Scale enterprise demand, improve win rate, ensure attribution

Global Enterprise Sales Director

Shorten deal cycles, increase average deal size

Marketing Operations Director

Improve forecast accuracy, optimize campaigns at scale

Tech Marketing Agencies And In-House Teams

Agency and in-house teams delivering tech marketing seeking end-to-end execution.

Account Director

Deliver successful campaigns, maintain client satisfaction

Campaign Manager

Deliver campaigns on time, maximize ROI

Creative Director

Maintain brand consistency, deliver high-quality creative

Related Organizations

Common Questions

What does New North do?
New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct rigorous research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision. The agency offers branding and positioning, content creation, paid media, account-based marketing, marketing operations, and sales enablement, with a pricing model based on points that emphasizes efficient delivery. By combining strategy with hands-on execution across channels, New North helps tech companies grow while maintaining a practical, disciplined approach.
What problems does New North solve for Growth Stage Tech Companies?
Disjointed multi-channel campaigns, long sales cycles, misalignment between marketing and sales, difficulty scaling ABM
What problems does New North solve for Brand-Forward SMB Tech Startups?
Unclear brand positioning, inconsistent messaging, weak web presence
What is New North's role in the Account-based marketing market?
Targeted programs that identify, prioritize, and engage named high-value accounts with personalized multi-channel campaigns and sales-marketing alignment to accelerate deals.
What is New North's role in the Branding and positioning market?
Services that define brand identity, messaging, and market position to differentiate tech companies and enable consistent storytelling across channels.
How was the Account-based marketing market size estimate for New North calculated?
Estimates based on market-research excerpts in the provided results. Mordor Intelligence lists Account-Based Marketing at USD 1.15 billion (2026) with an 11.94% CAGR to 2031. IndustryARC reports USD 0.904 billion (2023) and projects USD 1.86 billion with ~12% CAGR through 2030. I adopt Mordor’s 2026 market size (USD 1.15B) and a rounded 12% CAGR supported by both sources.
How was the Branding and positioning market size estimate for New North calculated?
Primary estimate uses the services-focused WiseGuy report (Brand Positioning Service Market) which values the 2025 services market at ~$1.975B with a 5.9% CAGR to 2035. A broader HTF Market Intelligence report defines a larger "Brand Positioning Strategy" market (2025: $9.1B; 15.5% CAGR to 2033), likely because it includes wider strategic/consulting offerings and adjacent services. Given the user's focus on branding and positioning services for tech companies, the services-specific WiseGuy sizing/CAGR was used as the primary estimate; HTF is cited to show possible broader-market scope and higher-end estimates.
New North — company overview