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macropoint.com

Waterloo, Ontario, Canada

MacroPoint LLC delivers real-time freight visibility and connected carrier networks for shippers, carriers, and 3PLs worldwide.

MacroPoint, LLC is a global provider of real-time freight visibility and carrier-network solutions for shippers, carriers and third-party logistics providers. The organization delivers end-to-end visibility across shipments and transportation modes, enabling proactive decision-making, improved collaboration, and operational efficiency in the supply chain. Through a secure, scalable data platform and a broad network of connected carriers, MacroPoint provides real-time location data, ETAs, alerts and analytics to help customers reduce disruptions, optimize performance, and enhance service levels. The company serves thousands of customers worldwide and emphasizes interoperability with existing systems and AI-enabled capabilities to support complex logistics operations.

Mission statement

To transform supply chain operations by delivering total visibility, timely data, and collaborative intelligence across shippers, carriers, and logistics partners, empowering customers to prevent disruptions, optimize performance, and deliver superior service.

Products & Services

MacroPoint Real-Time Freight Visibility Platform Platform

Achieve end-to-end visibility and optimize your supply chain with MacroPoint's real-time freight visibility platform.

macropoint.com/features/real-time-visibility
  • ✓ Real-time visibility — Gain Live Tracking And Alerts
  • ✓ Proactive Fraud Detection — Detects Potential Fraud Early
  • ✓ OpsForce AI — Automate Visibility Tasks
  • ✓ Cost Savings — Protects Revenue
  • ✓ FraudGuard — Flag Potential Fraud Instantly
  • ✓ Analytics & Intelligence — Leverage Data-Driven Insights
  • ✓ Trust and Reputation — Enhances Business Relationships
  • ✓ Capacity sourcing — Secure Carrier Capacity Easily
  • ✓ Dock appointment scheduling — Optimize Dock Scheduling
  • ✓ Visibility Data Utilization — Utilizes Visibility Data
  • ✓ Temperature tracking — Monitor Temperature Effectively
  • ✓ Advanced store visibility — Enhance Retail Fulfillment Tracking
  • ✓ Proof of Delivery — Automate Delivery Documentation

Advanced Ocean Visibility Platform

Gain real-time control over ocean freight to reduce costs and eliminate delays.

macropoint.com/features/ocean-visibility
  • ✓ Agentic AI integration — Automate Responses And Actions
  • ✓ Ocean freight visibility — Track And Trace Shipments
  • ✓ AIS data integration — Enhance Visibility With AIS Data
  • ✓ Cost control — Reduce Costs And Fees
  • ✓ Automated alerts — Get Proactive Notifications

Ocean Container Visibility Product

Gain real-time visibility and control over your ocean container shipments to improve efficiency and reduce costs.

macropoint.com/modes/ocean-container-visibility
  • ✓ Carrier and port connectivity — Access A Global Network
  • ✓ Real-time container visibility — Track Every Freight Move
  • ✓ Cost and delay management — Eliminate Extra Fees
  • ✓ Proactive operational alerts — Stay Informed & Prepared
  • ✓ Automatic identification system (AIS) data — Enhance Monitoring Accuracy

Air Shipment Visibility Product

Gain complete control of your air shipments with real-time tracking and predictive analytics.

macropoint.com/modes/air-shipment-tracking
  • ✓ Real-Time Air Shipment Tracking — Ensure Timely Deliveries
  • ✓ IoT Device Integration — Achieve Granular Visibility
  • ✓ Customs Status Monitoring — Anticipate Delays
  • ✓ Agentic AI Solutions — Automate Response Actions
  • ✓ Automated Status Updates — Enhance Customer Communication

Parcel Tracking Product

Enhance visibility and efficiency in parcel tracking across your supply chain.

macropoint.com/modes/parcel-tracking
  • ✓ Automated Status Monitoring — Proactive Issue Management
  • ✓ API-Based Integration — Simplify Integration Process
  • ✓ Parcel Data Consolidation — Streamline Logistics Operations
  • ✓ Award-Winning Visibility — Improved Customer Satisfaction
  • ✓ Customer Service Enhancement — Increase Transparency

Pool Distribution Visibility Product

Enhance efficiency in retail logistics through comprehensive tracking and dynamic ETAs.

macropoint.com/modes/pool-distribution-visibility
  • ✓ Distribution visibility — Improve Tracking Accuracy
  • ✓ Increased tracking capabilities — Reduce Loss and Claims
  • ✓ Dynamic ETAs — Enhance Delivery Planning
  • ✓ Labor planning improvements — Optimize Labor Resources

OpsForce AI Platform

Enhance operational efficiency with AI-driven, action-oriented visibility and tracking.

macropoint.com/features/agentic-ai-opsforce
  • ✓ Action-driven decisions — Empower Users To Act
  • ✓ Agentic AI team — Streamline Operations
  • ✓ 24/7 Exception Coverage — Ensure Continuous Oversight
  • ✓ Improved Data Quality — Boost Decision-Making
  • ✓ Easily Integrates With Existing Systems — Enhance Current Operations

Market Segments

Billion USD 0 0.5 1 1.5 2 2.5 3 Real-time multi… Ocean and conta… Air cargo visib… Parcel and last… Carrier risk an… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% CAGR Growth Potential

Real-time multimodal visibility

End-to-end live tracking, ETA generation, alerts, analytics and automation across road, ocean, air and parcel to enable proactive exception management and operational decision-making.

Market size: $1.2B CAGR: 13.7%
Primary source: Future Market Insights reports the end-to-end multimodal shipment visibility platforms market at USD 1.2B in 2026 with a 13.7% CAGR (2026–2036). A LinkedIn article citing Gartner cites ~14.3% to $35.65B by 2026, likely referencing a broader visibility market; FMI's focused report was used as the main basis for this segment estimate.
MA MU 2 references

Ocean and container visibility

Terminal-, port- and carrier-level ocean tracking that integrates AIS and carrier/port connectivity to provide container movement visibility, ETA clarity and detention/demurrage mitigation.

Market size: $2.1B CAGR: 8%
Estimate derived from cited adjacent markets: smart shipping containers (IoT hardware+connectivity) and ocean freight forwarding (services spending). Assumed visibility (terminal/port/carrier tracking, AIS integration, ETA/detention mitigation) represents ~30% of the smart containers market plus ~1% of ocean freight forwarding service spend, yielding ~USD 2.1B. Growth CAGR set at ~8% reflecting faster adoption of SaaS visibility platforms and telematics (outpacing hardware-only CAGR cited for smart containers), while anchored to cited market growth in related segments.
TH OC MA 3 references

Air cargo visibility and customs monitoring

Real-time air shipment tracking with IoT device integration and customs status monitoring to manage time-sensitive shipments and anticipate clearance delays.

Market size: $2.9B CAGR: 14%
Estimate uses cargo condition monitoring market figures as the closest direct match for "air cargo visibility and customs monitoring" (IoT sensors + real‑time condition/location tracking). Meticulous Research (via OpenPR) explicitly sizes cargo condition monitoring at USD 2.88 billion (2026) with a 14.0% CAGR to 2036. Broader air cargo market reports (Fact.MR; MarketResearchFuture) document strong digital visibility adoption and high overall air cargo growth (CAGR 6–12% depending on source), supporting sustained above‑market growth for visibility and customs monitoring solutions.
ES BA TH 3 references

Parcel and last-mile visibility

API-driven parcel data consolidation and automated status monitoring to improve customer service, delivery accuracy and last-mile operational efficiency.

Market size: $2.0B CAGR: 13.7%
Estimate derived from the global last-mile delivery software market (Persistence Market Research: US$13.6B in 2026). Parcel / last‑mile visibility (real‑time tracking, API consolidation, notifications) is an application within that software market; allocating a conservative ~15% share of the software market yields ~US$2.0B for parcel & last‑mile visibility in 2026. Growth potential follows the software market’s strong expansion (Persistence CAGR 13.7%), reflecting increasing e‑commerce volumes, real‑time tracking adoption, and API integrations. Broader last‑mile market size figures (FMI, Statista) provide context but represent total delivery services rather than the software/visibility subsegment.
TH TH ST 3 references

Carrier risk and fraud detection

Capabilities that assess carrier trustworthiness, detect potential fraud from location and event data, and surface risks to prevent operational and financial disruption.

Market size: $1.0B CAGR: 20%
Used broader fraud detection and prevention market figures from the provided search results (market size estimates $24.9B–$35.7B today, projected to $63B–$80B by 2029–2031). Carrier risk and fraud detection is a specialized subsegment (carrier-specific location/event-data solutions) likely representing a small percentage (approximately 2–4%) of the overall FDP market today. Applying a ~3–4% share to current market estimates yields an approximate market size of ~$1.0B. Growth potential is expected to be in line with or slightly above the overall FDP market CAGR (17.5%–19.7%) due to increased IoT/location-data adoption and carrier digitization, so an estimated CAGR of ~20% was used.
PR 20 FR 3 references

Ideal Customer Profiles

Global Multimodal Shippers And Retailers

Global manufacturers and retailers needing end-to-end multimodal visibility.

Global Supply Chain Director

Improve on-time delivery, reduce supply chain risk, lower costs

Logistics Operations Manager

Meet SLAs, reduce disruptions

Carrier Network Manager

Secure reliable capacity, minimize penalties

Third Party Logistics Providers And Freight Forwarders

3PLs coordinating multi-carrier networks and client SLAs across regions.

Operations Director, Third-Party Logistics

Increase throughput, reduce penalties

Carrier Relations Manager

Raise service levels; negotiate better terms

Solutions Architect

Seamless flow of visibility data into clients' platforms

Retail Distribution And Store Networks

Retailers with distributed stores needing store-to-store visibility.

Distribution Center Manager

Improve distribution performance

Store Operations Manager

Keep shelves stocked, reduce stockouts

Logistics Planner

Optimize delivery windows, reduce labor costs

Ocean Freight Carriers And Port Operators

Ocean carriers and port operators needing real-time ocean visibility and AIS integration.

Ocean Carrier Operations Manager

Improve transit reliability

Port Operations Manager

Improve turn times

Logistics Solutions Architect

Seamless integration with port and carrier systems

Common Questions

What does MacroPoint, LLC do?
MacroPoint, LLC is a global provider of real-time freight visibility and carrier-network solutions for shippers, carriers and third-party logistics providers. The organization delivers end-to-end visibility across shipments and transportation modes, enabling proactive decision-making, improved collaboration, and operational efficiency in the supply chain. Through a secure, scalable data platform and a broad network of connected carriers, MacroPoint provides real-time location data, ETAs, alerts and analytics to help customers reduce disruptions, optimize performance, and enhance service levels. The company serves thousands of customers worldwide and emphasizes interoperability with existing systems and AI-enabled capabilities to support complex logistics operations.
What problems does MacroPoint, LLC solve for Global Multimodal Shippers And Retailers?
Lack of end-to-end visibility across modes; delays; high detention and demurrage; manual status updates
What problems does MacroPoint, LLC solve for Third Party Logistics Providers And Freight Forwarders?
Manual tracking across carriers; inconsistent exception handling; capacity sourcing bottlenecks; high costs
What is MacroPoint, LLC's role in the Real-time multimodal visibility market?
End-to-end live tracking, ETA generation, alerts, analytics and automation across road, ocean, air and parcel to enable proactive exception management and operational decision-making.
What is MacroPoint, LLC's role in the Ocean and container visibility market?
Terminal-, port- and carrier-level ocean tracking that integrates AIS and carrier/port connectivity to provide container movement visibility, ETA clarity and detention/demurrage mitigation.
How was the Real-time multimodal visibility market size estimate for MacroPoint, LLC calculated?
Primary source: Future Market Insights reports the end-to-end multimodal shipment visibility platforms market at USD 1.2B in 2026 with a 13.7% CAGR (2026–2036). A LinkedIn article citing Gartner cites ~14.3% to $35.65B by 2026, likely referencing a broader visibility market; FMI's focused report was used as the main basis for this segment estimate.
How was the Ocean and container visibility market size estimate for MacroPoint, LLC calculated?
Estimate derived from cited adjacent markets: smart shipping containers (IoT hardware+connectivity) and ocean freight forwarding (services spending). Assumed visibility (terminal/port/carrier tracking, AIS integration, ETA/detention mitigation) represents ~30% of the smart containers market plus ~1% of ocean freight forwarding service spend, yielding ~USD 2.1B. Growth CAGR set at ~8% reflecting faster adoption of SaaS visibility platforms and telematics (outpacing hardware-only CAGR cited for smart containers), while anchored to cited market growth in related segments.
MacroPoint, LLC — company overview

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