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www.luno.comCape Town, Western Cape, South Africa
Luno is a global digital asset platform delivering trading, custody, and institutional infrastructure to individuals and organizations.
Luno is a global digital asset exchange and infrastructure provider focused on making digital money accessible and secure for individuals, institutional clients, and developers. The organization operates trading venues and technology platforms that enable buying, selling, and storing a broad range of digital assets, offering high-speed execution, deep liquidity, and custody capabilities. Luno emphasizes security, compliance, transparency, and robust anti-money-laundering and know-your-customer controls. The company serves retail investors, professional traders, and institutions, and supports developers and enterprise clients through API connectivity and enterprise-grade services. Its mission is Building the future of finance, and it positions itself as a trusted partner for customers seeking reliable access to digital assets, risk management, and scalable infrastructure for digital asset activities.
Mission statement
Our mission: Building the future of finance.
Products & Services
Luno API Platform
Empower trading and payment integrations with a secure and feature-rich API.
www.luno.com/api- ✓ Secure Transactions — Ensure Secure Transactions
- ✓ Security — Protect Accounts With 2FA
- ✓ API Key Permissions — Control Access And Actions
- ✓ Multi Currency Wallets — Manage Multiple Cryptocurrencies
- ✓ Data Streams — Access Real-Time Market Data
- ✓ Programmatic Trading Bots — Build And Deploy Trading Bots
- ✓ WebSocket Feed — Connect To Real-Time Market Data
- ✓ Dynamic Fee Structure — Benefit From Lower Fees
Blue Chip+ Bundle Product
Diversify your investment portfolio with leading crypto and stocks in one easy bundle.
- ✓ Crypto and Stocks Bundled — Combine Top Assets
- ✓ One-Tap Diversification — Invest Instantly
- ✓ Automated Maintenance — Stay Updated Automatically
Luno Tokenised Stocks Product
Easily invest in tokenised stocks with global access and fractional shares.
- ✓ Global Stock Access — Invest in Worldwide Companies
- ✓ Fractional Shares — Enables Fractional Investments
- ✓ Compliance and Security — Secure and Compliant Platform
- ✓ Integrated Trading Experience — Unified Trading Interface
Prediction Markets Product
Transform your insights into financial outcomes with Prediction Markets.
www.luno.com/prediction-markets- ✓ Take a Position on Market Moves — Bet On Market Movements
- ✓ Tradable Knowledge and Outcomes — Real-World Outcomes
- ✓ Back Positions with USDC — Use Stablecoins for Transactions
- ✓ Trade New Markets Every Hour — Flexible Trading Options
- ✓ Transparent Fee Structure — Clear Cost Awareness
Price Prediction Product
Enhance your trading strategies with AI-driven forecasts and win Bitcoin prizes.
www.luno.com/price-predict- ✓ Weekly Price Prizes — Win Weekly Bitcoin Rewards
- ✓ AI-driven market forecasts — Stay Ahead With AI
- ✓ Sentiment data — Access Integrated Sentiment Data
- ✓ Free Entry — Join With No Costs
Luno Pay Service
Instantly send and spend crypto at a million merchants in South Africa.
luno.com/pay- ✓ Send Crypto Instantly — Transfer Crypto Immediately
- ✓ Spend Crypto Instantly — Pay With Crypto Seamlessly
- ✓ Instant Payment Processing — Complete Payments Instantly
- ✓ Earn Rewards — Gain Cashback Rewards
- ✓ No Transaction Fees — Enjoy Fee-Free Transactions
Luno Staking Service
Secure Your Crypto And Earn Crypto Rewards With Staking
www.luno.com/en-gb/staking- ✓ Crypto Rewards — Earn Rewards Automatically
- ✓ Network Participation — Secure The Network
- ✓ Flexible Staking — Control Your Staking Amount
- ✓ User-Friendly Process — Create A Staking Wallet Easily
OTC Desk Service
Execute High-Value Trades Privately and Efficiently.
www.luno.com/otc- ✓ Firm Pricing — Provide Fixed Prices
- ✓ High-Value Trades — Facilitate Large Trades
- ✓ Private Desk — Ensure Trading Privacy
- ✓ Flexible Settlement Options — Choose Settlement Terms
- ✓ Direct Trader Support — Receive Expert Support
Luno Institutional Platform
Empower your institution with secure, compliant digital asset solutions and deep liquidity.
www.luno.com/institutional- ✓ 1:1 Asset Backing — Ensures Security
- ✓ Deep Liquidity and Custody — Facilitates Large Transactions
- ✓ Dedicated Institutional Support — Access Expert Guidance
- ✓ OTC Trading — Optimizes Trade Efficiency
- ✓ Independent Proof of Reserves — Enhances Transparency
- ✓ API Connectivity — Enables Custom Solutions
- ✓ ISO Certifications — Ensures Compliance
Market Segments
Retail brokerage and portfolio products
Consumer-facing offerings that enable buying, holding, and diversified exposure to crypto and fractional global stocks, plus staking and prediction-based engagement.
Institutional custody and prime brokerage
Custody, unified accounts, OTC execution, compliance and auditing support, and liquidity incentives designed for institutional clients and market makers.
Payments and wallet services
Capabilities to send, spend, and manage multi-currency crypto wallets with instant processing, rewards, and low-cost transfers.
Developer API and data integrations
APIs, developer portals, and integration support that enable access to marketplace data and embed product insights into third-party applications and workflows.
Ideal Customer Profiles
Global institutions seeking deep liquidity, custody, and compliant API access.
Scale institutional trading and custody while maintaining governance
Improve execution quality, reduce slippage, scale trading operations
Ensure custody security and regulatory compliance
Global fintechs and crypto platforms needing programmable access and multi-currency wallet capabilities.
Deliver reliable integrations and tooling at scale
Ship crypto features quickly with reliable API
Build a robust crypto-enabled platform with fast go-to-market
Global retail traders seeking diversified crypto and tokenised asset access.
Grow portfolio value
Maximize returns
Merchants and platforms needing fast, low-cost crypto payments and seamless settlement.
Increase transaction throughput, reduce costs
Reduce payment costs and improve checkout success rates
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Global crypto trading platform delivering secure access for individuals and institutions.
KuCoin is a global cryptocurrency exchange delivering liquidity, security, and an expanding ecosystem for traders and institutions.
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Common Questions
- What does Luno (Pty) Ltd do?
- Luno is a global digital asset exchange and infrastructure provider focused on making digital money accessible and secure for individuals, institutional clients, and developers. The organization operates trading venues and technology platforms that enable buying, selling, and storing a broad range of digital assets, offering high-speed execution, deep liquidity, and custody capabilities. Luno emphasizes security, compliance, transparency, and robust anti-money-laundering and know-your-customer controls. The company serves retail investors, professional traders, and institutions, and supports developers and enterprise clients through API connectivity and enterprise-grade services. Its mission is Building the future of finance, and it positions itself as a trusted partner for customers seeking reliable access to digital assets, risk management, and scalable infrastructure for digital asset activities.
- What problems does Luno (Pty) Ltd solve for Global Institutional Investors?
- Regulatory compliance, secure custody, high-volume liquidity, reliable API integration, risk management.
- What problems does Luno (Pty) Ltd solve for Developer Oriented Fintech And Crypto Platforms?
- Need reliable API, real-time data streams, secure transactions, scalable integration.
- What is Luno (Pty) Ltd's role in the Retail brokerage and portfolio products market?
- Consumer-facing offerings that enable buying, holding, and diversified exposure to crypto and fractional global stocks, plus staking and prediction-based engagement.
- What is Luno (Pty) Ltd's role in the Institutional custody and prime brokerage market?
- Custody, unified accounts, OTC execution, compliance and auditing support, and liquidity incentives designed for institutional clients and market makers.
- How was the Retail brokerage and portfolio products market size estimate for Luno (Pty) Ltd calculated?
- Synthesis of multiple market reports for consumer-facing brokerage/portfolio platforms. Sources report a wide range due to scope differences: online brokers & trading platforms (includes crypto) reported ~USD 11.49B (2026) and 6.4% CAGR; broader stockbroking estimates report USD 51.57B (2025) and ~6.0% CAGR; a retail brokerage report lists USD 29.69B (2025) with 7.5% CAGR. I selected a midpoint market size (~USD 30B) and blended CAGR (~6.5%) to reflect the consumer-facing brokerage segment that includes fractional stocks, crypto, staking and engagement features, while acknowledging source scope variance.
- How was the Institutional custody and prime brokerage market size estimate for Luno (Pty) Ltd calculated?
- Estimate combines a $55.3B 2025 global prime brokerage market (MarketIntelo) with ~ $30B annual custody-related revenue cited for traditional banks (The Block), yielding ~ $85.3B total addressable market for institutional custody and prime brokerage. Growth potential is driven by the prime brokerage CAGR (6.2%), with faster-growing but smaller crypto prime brokerage (~$2.95B, high CAGR) exerting limited upward pressure; hedge fund assets (~$4.5T) support sustained institutional demand.
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