What does LiveRamp do?

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liveramp.com

San Francisco, California, United States

Data collaboration platform enabling privacy-safe data activation across brands and partners.

LiveRamp is a data collaboration platform that helps enterprises securely connect, analyze, and activate data from multiple sources to improve customer understanding and marketing outcomes. It serves brands, advertising tech platforms, and publishers with a neutral, interoperable data ecosystem that emphasizes privacy, ethics, and responsible data use. The organization aims to enable businesses to build a connected, insight-driven customer view while protecting trust and compliance.

Mission statement

LiveRamp aspires to make it safe and easy for companies to use data effectively.

Products & Services

The LiveRamp Platform Platform

Transform data into actionable insights and optimize marketing performance across channels.

liveramp.com/our-platform 14 features

✓ Addressability and connectivity — Simplify Addressability
✓ Identity resolution and translation — Achieve Data Clarity
✓ Customizable identity framework — Tailor Identity Management
✓ Identity resolution + translation — Streamline Customer Insights
✓ Clean rooms — Collaborate Securely
✓ Conversion program — Optimize Campaign Performance
✓ First-party identity engine — Unify First-Party Data
✓ Data silo elimination — Unify Data Access
✓ Cross-media measurement and analytics — Evaluate Advertising Impact
✓ Data marketplace — Expand Data Reach
✓ Segmentation and activation — Maximize Media Impact
✓ First-Party Identity Engine — Accelerate Data Activation
✓ Data monetization — Maximize Data Value
✓ Enrichment — Enhance Customer Profiles

Enhance Consumer Data Strategy Solution

Strengthen your consumer data strategy to enhance customer understanding and marketing effectiveness.

liveramp.com/solutions/consumer-data-strategy 4 features

✓ Expand first-party data — Augment First-Party Data
✓ Deeper customer insights — Enhance Understanding Of Customers
✓ Data collaboration network — Connect With Trusted Partners
✓ Privacy compliance — Ensure Data Privacy Compliance

Activate + Optimize Media Solution

Maximize media impact and drive growth by effectively reaching and engaging valuable customers across multiple channels.

liveramp.com/solutions/marketing-impact 4 features

✓ Cross-channel reach — Extend Audience Reach
✓ Unified media activation — Streamline Campaign Management
✓ Integrated measurement solutions — Optimize ROI
✓ Data enrichment — Increase Targeting Precision

Power Measurement + Analytics Solution

Enable precise measurement of advertising impact across diverse platforms.

liveramp.com/solutions/cross-media-measurement-analytics 4 features

✓ Advertising effectiveness — Measure Impact Across Networks
✓ Cross-channel analytics — Analyze Performance Across Channels
✓ Privacy-centric measurement — Protect Customer Privacy
✓ Data collaboration — Unify Data Sources

Build + Grow My Media Network Solution

Enhance brand loyalty and growth through strategic media networks.

liveramp.com/solutions/media-networks 4 features

✓ Privacy-centric data collaboration — Ensure Compliance and Build Trust
✓ Media network access — Expand Market Reach
✓ Brand loyalty enhancement — Strengthen Customer Relationships
✓ Integrated measurement solutions — Measure Campaign Success

Common Questions

What does LiveRamp do?: LiveRamp is a data collaboration platform that helps enterprises securely connect, analyze, and activate data from multiple sources to improve customer understanding and marketing outcomes. It serves brands, advertising tech platforms, and publishers with a neutral, interoperable data ecosystem that emphasizes privacy, ethics, and responsible data use. The organization aims to enable businesses to build a connected, insight-driven customer view while protecting trust and compliance.