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www.lippincott.comNew York, New York, United States
Global brand, marketing, and experience experts helping CMOs drive growth through transformative strategy, design, and engagement.
Lippincott is a global brand, marketing, and experience consultancy that helps organizations solve their most challenging brand problems. The firm partners with CMOs and marketing leaders to cut through complexity and accelerate growth through evidence-based strategy, design, and experience across a broad range of sectors. With a Go-to Brands approach, Lippincott delivers end-to-end solutions—from brand architecture and portfolio strategy to customer experience, content and digital experiences, and brand activation—focusing on meaningful, enduring connections with audiences. The firm emphasizes a collaborative culture that blends acumen with empathy, enabling cross-disciplinary teams to transform brands and experiences that are coherent, differentiated, and capable of delivering measurable results.
Mission statement
We help CMOs and marketing leaders cut through complexity and tackle their hardest brand challenges to drive measurable growth.
Products & Services
Build and Revitalize Brands Service
Transform your brand to emotionally connect and grow in evolving markets.
www.lippincott.com/solutions/build-and-revitalize-brands- ✓ Brand messaging — Informs Brand Communication
- ✓ Brand platform — Defines Brand Purpose
- ✓ Logo and identity systems — Strengthens Brand Recognition
- ✓ Architecture and portfolio strategy — Guides Brand Growth
- ✓ Brand voice — Enhances Customer Connection
- ✓ M&A and spin-off branding — Facilitates Business Transitions
- ✓ Taglines — Captures Brand Essence
- ✓ Brand naming — Creates Memorable Identities
- ✓ Management and governance — Ensures Consistency
Unlock Growth Opportunities Service
Unlock growth through purpose-rooted innovation and effective strategy.
www.lippincott.com/solutions/unlock-growth-opportunities- ✓ Jobs to be Done — Unlock New Markets
- ✓ Growth and innovation strategy — Foster Sustainable Growth
- ✓ Go-to-market strategy — Enhance Market Entry Success
- ✓ Product and service design — Establish Trend-Setting Offerings
- ✓ Value proposition design — Enhance Customer Connection
- ✓ Market sizing and offer optimization — Increase Profitability
- ✓ Prototyping and piloting — Refine Offerings Before Implementation
- ✓ Segmentation and targeting — Tailor Marketing Efforts
Reimagine Experiences Service
Transform customer interactions into engaging experiences through innovative design and technology integration.
www.lippincott.com/solutions/reimagine-experiences- ✓ Creative Technology — Enables Transformative Experiences
- ✓ Experience Strategies — Data-Driven Design Decisions
- ✓ Motion, Video & Interaction Design — Dynamic Interactions
- ✓ Solutions Architecture — Blueprint for Integration
- ✓ Technology Audit & Gap Analysis — Identifies Technology Needs
- ✓ Touchpoints and Ecosystems — Integrated Brand Experience
Drive Marketing Strategies Service
Drive customer preference and accelerate growth with effective marketing strategies.
www.lippincott.com/solutions/drive-marketing-strategies- ✓ Brand loyalty strategy — Retain Customers Effectively
- ✓ Campaigns — Transform Brand Conversations
- ✓ Commercial effectiveness — Enhance Marketing ROI
- ✓ Demand generation — Generate High-Quality Leads
- ✓ Brand measurement — Optimize Brand Interactions
- ✓ Brand valuation — Maximize Brand Value
- ✓ Marketing operating model — Streamline Marketing Structure
- ✓ Product marketing — Ensure Market Relevance
- ✓ Sales enablement — Empower Sales Teams
Create Customer Engagement Service
Enhance customer engagement through brand-led creativity across touchpoints and communications.
www.lippincott.com/solutions/create-customer-engagement- ✓ Brand Launch Strategy — Engages Audiences From Launch
- ✓ Sustainability and ESG Communications — Enhances Brand Responsibility
- ✓ Content and SEO Strategy — Elevates Brand Visibility
- ✓ Events and Environments — Fosters Audience Connections
- ✓ Corporate and Commercial Websites and Apps — Aligns Digital Experiences
- ✓ Social Media Strategy — Drives Social Engagement
Inspire and Empower Employees Service
Drive employee engagement and brand alignment for organizational growth.
www.lippincott.com/solutions/inspire-and-empower-employees- ✓ Employee engagement — Empower Employees
- ✓ Employee value proposition — Attract Talent
- ✓ Employer brand measurement — Measure Brand Strength
- ✓ Internal events and programs — Foster Inclusivity
- ✓ Internal communications — Enhance Storytelling
Brand Aperture Platform
Measure and optimize brand performance for sustainable growth and deeper customer connections.
www.lippincott.com/ideas/brand-aperture- ✓ Brand Aperture Diagnose — Assess Brand Value
- ✓ Brand Aperture Engage — Benchmark Employer Brand
- ✓ Go-To Brands Insight — Understand Consumer Connection
- ✓ Actionable Recommendations — Drive Brand Innovation
Market Segments
Brand strategy and architecture
Strategic services that define brand purpose, architecture, naming, identity systems and governance to ensure coherent positioning and portfolio alignment.
Brand measurement and valuation
Capabilities to measure brand performance, benchmark employer and consumer perception, quantify brand equity and translate insights into actionable recommendations.
Customer experience design
Design and delivery of end-to-end customer experiences across digital and physical touchpoints, including UX, interaction design, creative technology and solutions architecture.
Employer brand and employee experience
Programs and measurement focused on employee value proposition, internal communications, engagement and employer-brand benchmarking to attract and retain talent.
Growth strategy and go-to-market
Market and product strategy services that define JTBD-based segmentation, market sizing, prototyping, go-to-market planning, demand generation and commercial effectiveness.
Ideal Customer Profiles
Growth-stage tech brands seeking cohesive brand architecture and go-to-market clarity.
Accelerate pipeline, elevate brand equity, unify experiences
Consistent messaging, scalable identity
Faster product adoption, stronger differentiation
Global consumer brands needing brand refresh and cohesive experiences.
Increase market share, modernize brand
Consistency across products
Improve satisfaction and loyalty
Global enterprises seeking to strengthen employer brand and internal alignment.
Improve retention, attract talent
Consistent messaging, improved engagement
Improve hiring velocity and retention
Growth-focused startups seeking go-to-market clarity and brand discipline.
Rapid user adoption, efficient growth
Pipeline growth, brand equity
Position, funding, growth
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Common Questions
- What does Lippincott do?
- Lippincott is a global brand, marketing, and experience consultancy that helps organizations solve their most challenging brand problems. The firm partners with CMOs and marketing leaders to cut through complexity and accelerate growth through evidence-based strategy, design, and experience across a broad range of sectors. With a Go-to Brands approach, Lippincott delivers end-to-end solutions—from brand architecture and portfolio strategy to customer experience, content and digital experiences, and brand activation—focusing on meaningful, enduring connections with audiences. The firm emphasizes a collaborative culture that blends acumen with empathy, enabling cross-disciplinary teams to transform brands and experiences that are coherent, differentiated, and capable of delivering measurable results.
- What problems does Lippincott solve for Growth Stage Technology And SaaS Companies?
- Brand fragmentation, inconsistent customer experiences, lack of integrated branding across products and channels
- What problems does Lippincott solve for Global Consumer Brands Refresh And Experience Transformation?
- Outdated brand identity, inconsistent experiences, fragmented brand platforms
- What is Lippincott's role in the Brand strategy and architecture market?
- Strategic services that define brand purpose, architecture, naming, identity systems and governance to ensure coherent positioning and portfolio alignment.
- What is Lippincott's role in the Brand measurement and valuation market?
- Capabilities to measure brand performance, benchmark employer and consumer perception, quantify brand equity and translate insights into actionable recommendations.
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