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www.kalungi.com

Seattle, WA, United States

Kalungi is a full-service B2B SaaS marketing agency that helps SaaS companies grow through integrated strategy, execution, and marketing leadership.

Kalungi, Inc. is a remote, full-service B2B SaaS marketing agency that helps SaaS companies grow through integrated strategy, go-to-market planning, and execution. The firm offers CMO-as-a-Service and coaching, ABM, RevOps and HubSpot optimization, branding and design, paid media, content and SEO, and web development. Kalungi serves 150+ SaaS companies across industries and stages, delivering scalable marketing engines through three engagement models (Full Service, Syntropy, and T2D3) and a focus on practical, results-driven GTM plans. The team combines senior marketing leadership with hands-on execution and a deep portfolio of SaaS marketing expertise.

Mission statement

Kalungi is where B2B SaaS marketers learn by doing real work that drives real growth.

Products & Services

Full Service Service

Accelerate SaaS growth with comprehensive marketing expertise and accountability.

www.kalungi.com/services/full-service
  • Accountability for Growth — Ensure Measurable Outcomes
  • End-to-End Growth Engine — Integrate Marketing Efforts
  • Turnkey Marketing Team — Expand Resources Instantly
  • SaaS Marketing Expertise — Benefit from Proven Strategies
  • Pay-for-Performance Option — Align Costs with Success

Syntropy Service

Accelerate your go-to-market strategy with embedded leadership and collaborative execution.

www.kalungi.com/services/syntropy
  • Collaborative Playbook — Leverages Proven Strategies
  • Embedded Team — Builds Internal Capability
  • Senior GTM Leadership — Guided Execution
  • Custom Growth Strategies — Aligns with Market Needs

CMO-As-A-Service Service

Achieve scalable growth with executive-level marketing expertise tailored for your SaaS business.

www.kalungi.com/services/saas-cmo
  • Executive Leadership — Lead Strategy Effectively
  • Integrated GTM Engine — Build Scalable Infrastructure
  • Pay-for-Performance Model — Maximize Budget Efficiency
  • Access to a Full Marketing Team — Scale Without Overhead
  • Tailored Coaching and Support — Strengthen Marketing Skills

Paid Media Service

Build structured paid social and demand generation campaigns to capture active buyers and create net-new opportunities.

www.kalungi.com/services/paid-media
  • Demand Generation Optimization — Unlock New Demand
  • ABM-Layered Targeting — Enhance Targeting
  • Positioning-Led Creative — Validate Messaging
  • Full-Funnel Nurture — Guide Sales Closures
  • RevOps-Powered Bidding — Improve ROI

Content & SEO Service

Enhance your online presence and drive organic traffic with targeted content and SEO strategies.

www.kalungi.com/services/seo-content
  • SEO Optimization — Boost Search Rankings
  • Content Strategy — Create Engaging Content
  • Keyword Research — Identify High-Value Keywords
  • On-Page SEO — Improve Website Performance
  • Content Optimization — Enhance Engagement

Branding & Design Service

Create a powerful brand identity that fosters trust and sets your SaaS apart.

www.kalungi.com/services/branding-design
  • Brand Identity Development — Differentiate Your SaaS
  • Brand Design — Enhance Brand Recognition
  • Visual Identity Refinement — Convey Credibility
  • Unified Brand Experience — Strengthen Messaging

Web Development Service

Build High-Performance Websites That Drive Conversions And Support Growth.

www.kalungi.com/services/web-development
  • Conversion-focused Development — Optimizes For Conversions
  • HubSpot Integration — Integrates Smoothly With HubSpot
  • Performance Optimization — Delivers Fast Load Times
  • User-Centric Design — Enhances User Engagement

Account-Based Marketing ABM Service

Accelerate your sales cycles with tailored marketing strategies focusing on key accounts.

www.kalungi.com/services/account-based-marketing-abm
  • ABM Program Execution — Streamline Your ABM Process
  • Account Targeting — Focus On Key Accounts
  • Personalized Messaging — Engage With Precision
  • Total GTM Alignment — Unify Your Teams
  • Growth Accountability — Track Your Progress

RevOps & HubSpot Optimization Service

Enhances HubSpot usage to improve operational efficiency and drive higher conversions for SaaS companies.

www.kalungi.com/services/hubspot-revops-automation
  • Conversion Improvement — Boosts Conversion Rates
  • HubSpot Optimization — Maximizes CRM Utility
  • RevOps Alignment — Unifies Revenue Function
  • Performance Insights — Generates Valuable Metrics
  • Automation Implementation — Automates Repetitive Tasks

T2D3 Masterclass Product

Gain access to expert GTM playbooks and strategies for scaling your B2B SaaS business.

www.kalungi.com/t2d3
  • Growth Masterclass — Engage in Practical Training
  • Internal Playbooks — Access Internal Strategies
  • GTM Templates — Leverage Proven Templates
  • Books — Receive Comprehensive Books
  • On-Demand Coaching — Get Expert Guidance

T2D3 Service

Empower your team with expert guidance and proven B2B SaaS marketing frameworks.

www.kalungi.com/services/t2d3
  • Independent Execution — Execute Independently With Confidence
  • Internal Playbooks — Utilize Proven Frameworks
  • On-Demand Coaching — Get Expert Support When Needed
  • GTM Templates — Streamline Your Marketing Effort
  • Actionable Insights — Implement Data-Driven Strategies

Market Segments

Billion USD 0 30 60 90 120 150 180 Account-based m… Content marketi… Fractional mark… Revenue operati… Demand generati… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% CAGR Growth Potential

Account-based marketing

Targeted programs that identify, prioritize, and engage named high-value accounts with personalized multi-channel campaigns and sales-marketing alignment to accelerate deals.

Market size: $1.1B CAGR: 12%
Estimates based on market-research excerpts in the provided results. Mordor Intelligence lists Account-Based Marketing at USD 1.15 billion (2026) with an 11.94% CAGR to 2031. IndustryARC reports USD 0.904 billion (2023) and projects USD 1.86 billion with ~12% CAGR through 2030. I adopt Mordor’s 2026 market size (USD 1.15B) and a rounded 12% CAGR supported by both sources.
MA AC 2 references

Content marketing and SEO

B2B content strategy, production and SEO (including AI-assisted research) focused on creating high-intent, long-form and multimedia content to drive organic visibility, inbound leads and sales enablement.

Market size: $180.0B CAGR: 11%
Estimated combined global market for B2B content marketing (strategy and production) plus SEO services ~USD 180B (midpoint of cited content marketing and SEO market estimates). Reasoning: Statista-backed content marketing projections (~$72B→$107B by 2026) and digital content-creation submarket (~$36.4B) imply content-production spend around $100B. SEO services estimates range $70–108B (2024–2026). Combining those leads to a consolidated B2B content+SEO market ~USD 170–200B; given AI-driven acceleration, applied a blended CAGR of ~11% (midpoint between cited content marketing CAGRs ~10–14% and SEO CAGRs ~6–17%).

Fractional marketing and go-to-market leadership

Part-time senior marketing and GTM leadership (CMO, growth, PR) that defines positioning, demand generation, and launch strategies to accelerate revenue growth.

Market size: $1.3B CAGR: 16.12%
Estimate based on GTM 80/20’s explicit market revenue figures: fractional CMO market $1.27B in 2026 projected to $2.68B by 2031 (implying ~16.1% CAGR). Growth in practitioner headcount (U.S. fractional leaders doubled 60k→120k, 2022–2024) from Geisheker supports strong adoption and upside for adjacent fractional GTM roles.
TH TH 2 references

Revenue operations for HubSpot

HubSpot-focused revenue operations including CRM data cleaning, process and campaign optimization, and unified reporting to align sales and marketing.

Market size: $2.5B CAGR: 15%
Search results show growing adoption of RevOps and many HubSpot-focused service providers but contain no explicit market-size figures. I estimated a global market for HubSpot-focused RevOps services (CRM data cleaning, process and campaign optimization, unified reporting, implementation and ongoing consulting) at ~ $2.5B by combining: (a) HubSpot’s large customer base and partner ecosystem (implied across results), (b) typical annual services spend per customer for implementation and ongoing RevOps support (mid‑four to five‑figure ranges), and (c) the portion of overall CRM/RevOps services attributable to HubSpot-focused work. I selected a 15% CAGR reflecting strong demand for RevOps, continued SaaS/CRM adoption, and increasing investment in data/AI-driven revenue tooling.

Demand generation and paid media

Performance-focused demand programs that use paid search, social advertising, and channel optimization to drive pipeline and measurable ROI for B2B SaaS and manufacturing buyers.

Market size: $40.0B CAGR: 11.5%
Estimate based on two published market anchors in the search results: (1) demand-generation software market at USD 6.56B in 2026 with ~11.3% CAGR, and (2) the broader online advertising market at USD 450.8B in 2025 with ~12.5% CAGR. For performance-focused B2B demand generation and paid media (B2B SaaS and manufacturing buyers) I assume B2B allocations represent a single-digit to low‑teens percentage of global online ad spend (roughly 8–10%), which implies ~36–45B of paid media plus demand-gen software/platform spend. Combined and rounded, this yields an estimated market size of ~USD 40B (market year ~2026) with growth potential (CAGR) aligned to the software and online-advertising trends (~11–12%).
GL TH 2 references

Ideal Customer Profiles

Growth Stage SaaS Companies

Growth-stage SaaS firms seeking a complete GTM engine to drive scalable growth.

Vice President Of Marketing

Build predictable pipeline, increase win rate, justify marketing spend

Head Of Demand Generation

Increase qualified pipeline, shorten sales cycle

Revenue Operations Manager

Improve funnel conversion, reduce friction, ensure CRM data quality

Early Stage SaaS Startups

Early-stage SaaS startups seeking brand identity and go-to-market playbooks.

Founder And Chief Executive Officer

Launch product successfully, establish credibility, validate product-market fit

Head Of Marketing

Create scalable demand engine, build initial pipeline

Product Marketing Manager

Define ICPs, craft go-to-market messaging

Mid Market SaaS Companies Seeking RevOps Optimization

Mid-market SaaS firms seeking RevOps alignment.

RevOps Manager

Increase funnel velocity, improve data quality

VP Of Marketing

Improve funnel outcomes and ROI

Sales Operations Manager

Shorten sales cycle, improve forecast accuracy

Brand Led Enterprise Growth

Established SaaS firms needing branding, ABM, and design excellence.

Chief Marketing Officer

Differentiate brand, accelerate pipeline, maximize ROI

Brand Manager

Maintain brand quality, support ABM programs

ABM Program Manager

Deliver high-value ABM programs, measure impact

Related Organizations

Common Questions

What does Kalungi, Inc. do?
Kalungi, Inc. is a remote, full-service B2B SaaS marketing agency that helps SaaS companies grow through integrated strategy, go-to-market planning, and execution. The firm offers CMO-as-a-Service and coaching, ABM, RevOps and HubSpot optimization, branding and design, paid media, content and SEO, and web development. Kalungi serves 150+ SaaS companies across industries and stages, delivering scalable marketing engines through three engagement models (Full Service, Syntropy, and T2D3) and a focus on practical, results-driven GTM plans. The team combines senior marketing leadership with hands-on execution and a deep portfolio of SaaS marketing expertise.
What problems does Kalungi, Inc. solve for Growth Stage SaaS Companies?
Siloed marketing and sales, inconsistent lead quality, long time-to-value, unclear ROI
What problems does Kalungi, Inc. solve for Early Stage SaaS Startups?
Limited brand recognition, undefined ICPs, weak content, inconsistent messaging
What is Kalungi, Inc.'s role in the Account-based marketing market?
Targeted programs that identify, prioritize, and engage named high-value accounts with personalized multi-channel campaigns and sales-marketing alignment to accelerate deals.
What is Kalungi, Inc.'s role in the Content marketing and SEO market?
B2B content strategy, production and SEO (including AI-assisted research) focused on creating high-intent, long-form and multimedia content to drive organic visibility, inbound leads and sales enablement.
How was the Account-based marketing market size estimate for Kalungi, Inc. calculated?
Estimates based on market-research excerpts in the provided results. Mordor Intelligence lists Account-Based Marketing at USD 1.15 billion (2026) with an 11.94% CAGR to 2031. IndustryARC reports USD 0.904 billion (2023) and projects USD 1.86 billion with ~12% CAGR through 2030. I adopt Mordor’s 2026 market size (USD 1.15B) and a rounded 12% CAGR supported by both sources.
How was the Content marketing and SEO market size estimate for Kalungi, Inc. calculated?
Estimated combined global market for B2B content marketing (strategy and production) plus SEO services ~USD 180B (midpoint of cited content marketing and SEO market estimates). Reasoning: Statista-backed content marketing projections (~$72B→$107B by 2026) and digital content-creation submarket (~$36.4B) imply content-production spend around $100B. SEO services estimates range $70–108B (2024–2026). Combining those leads to a consolidated B2B content+SEO market ~USD 170–200B; given AI-driven acceleration, applied a blended CAGR of ~11% (midpoint between cited content marketing CAGRs ~10–14% and SEO CAGRs ~6–17%).
Kalungi, Inc. — company overview