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Sprout Social is a global leader in social media management and analytics, serving thousands of brands with data-driven tools to manage and measure social programs.

Sprout Social, Inc. is a global leader in social media management and analytics software. Sprout's intuitive platform puts powerful social data into the hands of more than 30,000 brands, enabling them to deliver smarter, faster business impact. The company has been recognized as a top software product, reflecting its comprehensive capabilities across publishing, engagement, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout Social's software operates across all major social networks and digital platforms, helping teams collaborate, understand audiences, measure performance, and scale social programs.

Mission statement

Drive smarter, faster business impact from social media.

Products & Services

Sprout Social Platform Platform

Transform social media data into actionable business insights.

sproutsocial.com
  • AI-Powered Business Intelligence — Drive Smarter Decisions
  • Analytics — Gain In-Depth Insights
  • AI Automation — Streamline Workflows
  • Engagement — Accelerate Response Times
  • Premium Analytics — Access Enhanced Insights
  • Publishing — Plan and Schedule Content
  • Advocacy — Mobilize Brand Ambassadors
  • Listening — Extract Actionable Insights
  • Employee Advocacy — Amplify Brand Reach
  • Influencer Marketing — Measure Campaign Impact

Market Segments

Social media management

Capabilities to plan, create, schedule, and publish content across major social networks with shared calendars, cross-network scheduling, and team collaboration workflows.

Social listening and monitoring

Real-time monitoring and analysis of public social conversations and trends to surface brand, product, and market signals.

Social analytics and business intelligence

Cross-network analytics, reporting, and AI-powered insights that measure performance, attribute impact, and inform strategic decisions.

Social customer care and engagement

Unified inbox, engagement workflows, and automation to manage customer inquiries, accelerate response times, and coordinate team-based customer service on social channels.

Advocacy and influencer marketing

Capabilities to manage influencer campaigns, mobilize brand ambassadors and employees, and measure reach and engagement from advocacy programs.

Related Organizations

Common Questions

What does Sprout Social, Inc. do?
Sprout Social, Inc. is a global leader in social media management and analytics software. Sprout's intuitive platform puts powerful social data into the hands of more than 30,000 brands, enabling them to deliver smarter, faster business impact. The company has been recognized as a top software product, reflecting its comprehensive capabilities across publishing, engagement, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout Social's software operates across all major social networks and digital platforms, helping teams collaborate, understand audiences, measure performance, and scale social programs.
What is Sprout Social, Inc.'s role in the Social media management market?
Capabilities to plan, create, schedule, and publish content across major social networks with shared calendars, cross-network scheduling, and team collaboration workflows.
What is Sprout Social, Inc.'s role in the Social listening and monitoring market?
Real-time monitoring and analysis of public social conversations and trends to surface brand, product, and market signals.
Sprout Social, Inc. — company overview