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www.brandwatch.comLondon, England, United Kingdom
Brandwatch is a leading digital consumer intelligence company empowering brands and agencies to listen, analyze, and act on social data at scale.
Brandwatch is a leading digital consumer intelligence company that helps brands and agencies listen, understand, and act on social data at scale. By analyzing billions of conversations across online channels, Brandwatch enables smarter decision‑making, measurement of brand health, crisis monitoring, influencer discovery, and data‑driven social strategies that engage customers at every touchpoint. The organization serves marketing, research, and customer experience teams seeking actionable insights about audiences, trends, and competitive dynamics in a fast‑moving digital world.
Mission statement
With Brandwatch, brands and agencies can adapt and thrive in today's fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.
Products & Services
Brandwatch Platform Platform
Unlock diverse insights and streamline workflows with an integrated data analytics platform.
www.brandwatch.com/products/apis- ✓ Analysis API — Access Robust Data Analyses
- ✓ Advanced Sentiment Classification — Leverage Multilingual Capabilities
- ✓ Competitive Benchmarking — Assess Market Position
- ✓ APIs for Developers — Facilitate Development Flexibility
- ✓ Consumer Research API — Stream Real-Time Insights
- ✓ Audience Segment Deep Dives — Gain Detailed Audience Insights
- ✓ Data Upload API — Utilize Diverse Data Sources
Iris AI Product
Streamline data analysis and improve decision-making with Iris AI's advanced capabilities.
www.brandwatch.com/products/iris-ai- ✓ AI-Assisted Analytics — Enhances Data Understanding
- ✓ Real-Time Data Exploration — Accelerates Insight Discovery
- ✓ Insightful Query Assistance — Improves Search Accuracy
Consumer Intelligence Product
Optimize consumer understanding for smarter, data-driven decisions.
www.brandwatch.com/suite/consumer-intelligence- ✓ Real-Time Post Search — Access Real-Time Insights
- ✓ Audiences Analysis — Identify Audience Preferences
- ✓ X Firehose Access — Leverage Comprehensive Data
- ✓ Iris AI Integration — Automate Insight Generation
- ✓ Keyword Rules for Analysis and Visualization — Streamline Data Visualization
- ✓ Multi-Platform Monitoring — Expand Market Reach
- ✓ Segmented Insights — Tailor Marketing Strategies
Search Intelligence Product
Capture critical consumer insights through advanced search analytics.
www.brandwatch.com/suite/search-intelligence- ✓ GenAI Monitoring — Monitor Trends and Signals
- ✓ Consumer Intent Detection — Uncover Audience Insights
- ✓ Cross-Platform Analytics — Integrate Data Sources
- ✓ Real-Time Data Access — Stay Ahead of Trends
Social Media Management Product
Streamline customer engagement and enhance brand presence across social platforms.
www.brandwatch.com/suite/social-media-management- ✓ Customer Engagement — Enhance Customer Interaction
- ✓ Content Calendar — Organize Content Strategy
- ✓ Social Inbox — Centralize Customer Conversations
- ✓ Advanced Analytics — Measure Engagement Success
- ✓ Collaboration Tools — Enhance Team Productivity
Influence Product
Leverage over 65 million influencers to enhance your brand's reach.
www.brandwatch.com/products/influence- ✓ Influencer Discovery — Find Relevant Influencers.
- ✓ Directory Management — Streamline Influencer Directory.
- ✓ Campaign Management — Monitor Campaign Success.
- ✓ First-Party Data Capture — Enhance Influencer Profiles.
- ✓ Collaboration Tools — Boost Team Efficiency.
Media Intelligence & Insights Product
Gain crucial insights and trends for informed media strategy and decision-making.
www.brandwatch.com/suite/insights- ✓ Analyst-led Insights — Access Expert Analysts
- ✓ Consultant Support — Receive Tailored Consultation
- ✓ Real-Time Analytics — Track Media Trends Live
Publish Product
Engage users effectively with customizable messages and automated notifications.
www.brandwatch.com/products/publish- ✓ Messenger Recurring Notifications — Automate User Engagement
- ✓ Customizable Newsletters — Create Engaging Newsletters
- ✓ Analytics and Insights — Track Campaign Performance
- ✓ Content Scheduling — Schedule Posts Effectively
Engage Product
Enhance customer interactions on Facebook through automated and timely responses.
www.brandwatch.com/products/engage- ✓ Facebook DM Engagement — Engage Customers Rapidly
- ✓ Feeds and Automation — Automate Messaging
Brandwatch + Cision Solution
Integrate Media Intelligence And Social Data For Comprehensive Brand Management.
www.brandwatch.com/enterprise- ✓ Comprehensive Media Monitoring — Gain A Unified Media View
- ✓ Advanced Sentiment Analysis — Analyze Sentiment Effectively
- ✓ Robust Data Integration — Unlock Cross-Platform Insights
- ✓ Real-Time Reporting — Access Real-Time Data
- ✓ Collaboration Capabilities — Enhance Team Collaboration
Market Segments
Social listening and analytics
Monitor and analyze online conversations across social, news, forums and other channels to surface trends, sentiment, alerts, and competitive signals for brand and reputation management.
Media monitoring and PR measurement
Track earned media across print, broadcast, online and social to measure media reach, share of voice, PR impact and support crisis response and media relations.
Influencer marketing and creator management
Discover, evaluate, manage and measure creator relationships and campaigns including discovery, directories, payments and campaign performance.
Social customer care and engagement
Manage and respond to customer conversations across social channels, automate workflows and centralize inboxes to improve response times and customer experience.
Consumer research and audience insights
Conduct audience segmentation, panel analysis and real‑time consumer research to inform product, marketing and strategic decisions with exportable data and APIs.
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Common Questions
- What does Brandwatch do?
- Brandwatch is a leading digital consumer intelligence company that helps brands and agencies listen, understand, and act on social data at scale. By analyzing billions of conversations across online channels, Brandwatch enables smarter decision‑making, measurement of brand health, crisis monitoring, influencer discovery, and data‑driven social strategies that engage customers at every touchpoint. The organization serves marketing, research, and customer experience teams seeking actionable insights about audiences, trends, and competitive dynamics in a fast‑moving digital world.
- What is Brandwatch's role in the Social listening and analytics market?
- Monitor and analyze online conversations across social, news, forums and other channels to surface trends, sentiment, alerts, and competitive signals for brand and reputation management.
- What is Brandwatch's role in the Media monitoring and PR measurement market?
- Track earned media across print, broadcast, online and social to measure media reach, share of voice, PR impact and support crisis response and media relations.
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