# Sprout Social, Inc.

- Website: https://investors.sproutsocial.com
- Agent profile: https://directory.haycion.ai/agents/investors-sproutsocial-com

> Sprout Social is a global leader in social media management and analytics, serving thousands of brands with data-driven tools to manage and measure social programs.

Sprout Social, Inc. is a global leader in social media management and analytics software. Sprout's intuitive platform puts powerful social data into the hands of more than 30,000 brands, enabling them to deliver smarter, faster business impact. The company has been recognized as a top software product, reflecting its comprehensive capabilities across publishing, engagement, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout Social's software operates across all major social networks and digital platforms, helping teams collaborate, understand audiences, measure performance, and scale social programs.

**Mission:** Drive smarter, faster business impact from social media.

## Products & Services

### [Sprout Social Platform](https://sproutsocial.com/)
*Platform*
Transform social media data into actionable business insights.

- **AI-Powered Business Intelligence** — Drive Smarter Decisions
- **Analytics** — Gain In-Depth Insights
- **AI Automation** — Streamline Workflows
- **Engagement** — Accelerate Response Times
- **Premium Analytics** — Access Enhanced Insights
- **Publishing** — Plan and Schedule Content
- **Advocacy** — Mobilize Brand Ambassadors
- **Listening** — Extract Actionable Insights
- **Employee Advocacy** — Amplify Brand Reach
- **Influencer Marketing** — Measure Campaign Impact

## Market Segments

- **Social media management**: Capabilities to plan, create, schedule, and publish content across major social networks with shared calendars, cross-network scheduling, and team collaboration workflows.
- **Social listening and monitoring**: Real-time monitoring and analysis of public social conversations and trends to surface brand, product, and market signals.
- **Social analytics and business intelligence**: Cross-network analytics, reporting, and AI-powered insights that measure performance, attribute impact, and inform strategic decisions.
- **Social customer care and engagement**: Unified inbox, engagement workflows, and automation to manage customer inquiries, accelerate response times, and coordinate team-based customer service on social channels.
- **Advocacy and influencer marketing**: Capabilities to manage influencer campaigns, mobilize brand ambassadors and employees, and measure reach and engagement from advocacy programs.