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www.interbrand.comNew York, New York, United States
Global brand consultancy helping leading brands grow value through strategy, creativity, and brand economics.
Interbrand is a global brand consultancy that helps ambitious organizations grow brand value through strategy, creativity, and rigorous brand economics. For more than five decades, the firm has partnered with leading brands to shape how they are perceived, differentiated, and valued in the marketplace. Interbrand blends brand strategy, design, data and insights to define and execute Iconic Moves—bold, human-centered actions that spark desire, improve customer experience, and deliver measurable business results. Its work spans brand valuation, naming, architecture, identity, and experience design across industries and geographies. With a global network of thinkers and creatives, Interbrand helps organizations translate brand equity into enduring competitive advantage, aligning customers, employees and investors around a shared, future-focused vision. It emphasizes rigorous analytics and governance to ensure branding choices drive growth over the long term.
Mission statement
To help clients build iconic brands that drive business value through bold strategy, creative execution, and measurable branding.
Products & Services
Best Global Brands report Product
Analyze How Brands Drive Revenue and Value Creation Globally.
interbrand.com/best-global-brands/global- ✓ Brand Economics Framework — Provides Insightful Brand Analysis
- ✓ Longitudinal Brand Valuation — Defines Brand Impact Over Time
- ✓ Global Ranking and Benchmarks — Establishes Industry Standards
- ✓ Growth Roadmap — Ensures Strategic Growth Plans
- ✓ Methodology Review — Ensures Up-to-Date Standards
Brand Architecture and Naming for SE Saudi Energy Service
Transforms SE Saudi Energy into a multi-energy solutions provider with clear brand architecture and identity.
interbrand.com/work/se-saudi-energy- ✓ Brand Architecture and Portfolio Clarity — Clarifies Brand Roles
- ✓ Naming and Strategy Integration — Aligns Future Direction
- ✓ Identity System Development — Ensure Visual Cohesion
- ✓ Internal Alignment — Promotes Stakeholder Engagement
- ✓ Sound Identity Introduction — Creates Distinctive Sound
Bugatti Brand Identity Refresh Service
Repositions Bugatti as a holistic luxury brand with a modern identity and visual coherence.
interbrand.com/work/bugatti- ✓ Holistic Luxury Repositioning — Rekindles Luxury Experience
- ✓ Identity Refinement — Enhances Brand Recognition
- ✓ New Visual Identity System — Revitalizes Brand Aesthetics
- ✓ Macaron Integration — Strengthens Brand Identity
- ✓ Photography and Motion Language — Enhances Customer Engagement
LEGO Brand Identity System Service
Builds a cohesive and consistent brand experience across all touchpoints.
interbrand.com/work/lego- ✓ Cohesive Brand Identity System — Ensures Visual Consistency
- ✓ Five Design Principles — Shapes Design Approach
- ✓ Brand Portfolio Alignment — Aligns Brand Strategy
- ✓ Extensive Guidelines Library — Guides Brand Expression
ViX Brand Identity and Voice Service
Creates a compelling brand identity and voice for Latin audiences.
interbrand.com/work/vix- ✓ Consistent Brand Expression — Encourages Brand Recognition
- ✓ Global Latin Audience Focus — Engages Latin Communities
- ✓ Voice and Motion Principles — Establishes Clear Communication
- ✓ Logo Design — Promotes Approachability
Juventus Brand Repositioning and Lifestyle Experiences Service
Transforms Juventus into a lifestyle brand with premium experiences beyond football.
interbrand.com/work/juventus- ✓ New Category Positioning — Positioned As A Lifestyle Brand
- ✓ Premium Lifestyle Experiences — Creates Exclusive Experiences
- ✓ Cross-touchpoint Activation — Engages Across Multiple Touchpoints
Matsukiyo Hong Kong flagship store concept Service
A cutting-edge flagship store that captivates local and international audiences with Tokyo-inspired experiences.
interbrand.com/work/matsukiyo- ✓ Flagship store concept design — Creates Unique Brand Experiences
- ✓ TOKYO CHAOS experiential approach — Offers Interactive Shopping Experiences
- ✓ Workshop-driven development — Facilitates Collaborative Design
- ✓ Media Coverage and Attention — Gains Rapid Visibility
Banamex Brand Strategy and Identity Relaunch Service
Revitalizes Banamex's iconic brand heritage with a modern strategy and identity.
interbrand.com/articles/banamex-brand-strategy-identity- ✓ Inside-Out Brand Authenticity — Ensures Authentic Brand Voice
- ✓ Identity System Evolution — Modernizes Brand Assets
- ✓ Sonic Identity Refresh — Strengthens Brand Recognition
- ✓ Visual and Motion Refresh — Enhances Visual Engagement
Allianz Brand Trust and Investment (Thinking Article) Service
Essential guidance on sustaining brand investment for long-term resilience and growth in insurance.
interbrand.com/thinking/allianz-brand-trust- ✓ Data-driven brand performance — Quantify Brand Contributions
- ✓ Long-term investment guidance — Promote Sustained Investment
- ✓ Human-centered technology — Enhance Customer Interactions
- ✓ Balance Between Automation and Human Touch — Maintain Human Touch
Market Segments
Brand Strategy and Positioning
Strategic frameworks and positioning that define brand purpose, target audiences, category moves and long-term growth priorities.
Brand Identity and Visual Systems
Creation and refinement of visual, verbal, sonic and motion systems—type, color, photography, motion and voice—to ensure consistent, differentiated brand expression.
Brand Architecture and Naming
Design of portfolio structure, naming and governance to clarify the roles of corporate, product and initiative brands and enable coherent expansion.
Brand Valuation and Analytics
Measurement and valuation frameworks that quantify a brand’s contribution to revenue, provide benchmarking and inform investment and governance decisions.
Customer Experience and Experiential Design
Design and activation of physical and digital experiences—flagship stores, stadiums, retail and lifestyle activations—that translate brand into moments and drive engagement.
Ideal Customer Profiles
Global financial services brands seeking durable brand equity and governance.
Increase brand equity, global consistency
Harmonize branding across markets
Establish durable governance across portfolio
Global consumer brands seeking cohesive brand systems and premium lifecycle experiences.
Deliver premium, consistent branding
Align in-store experiences with digital
Coordinated campaigns across markets
Launch product lines with consistent branding
Global media and streaming brands seeking distinctive identity and audience engagement.
Enhance audience engagement
Deliver coherent content strategy
Improve engagement metrics
Luxury lifestyle and premium brands seeking elevated identity and storytelling.
Elevate brand equity
Maintain premium aesthetics
Extend brand into premium experiences
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Common Questions
- What does Interbrand do?
- Interbrand is a global brand consultancy that helps ambitious organizations grow brand value through strategy, creativity, and rigorous brand economics. For more than five decades, the firm has partnered with leading brands to shape how they are perceived, differentiated, and valued in the marketplace. Interbrand blends brand strategy, design, data and insights to define and execute Iconic Moves—bold, human-centered actions that spark desire, improve customer experience, and deliver measurable business results. Its work spans brand valuation, naming, architecture, identity, and experience design across industries and geographies. With a global network of thinkers and creatives, Interbrand helps organizations translate brand equity into enduring competitive advantage, aligning customers, employees and investors around a shared, future-focused vision. It emphasizes rigorous analytics and governance to ensure branding choices drive growth over the long term.
- What problems does Interbrand solve for Global Financial Services Brands?
- Brand valuation gaps, cross-market inconsistencies, governance and naming challenges, and ROI reporting.
- What problems does Interbrand solve for Global Consumer Brand Leaders?
- Maintaining brand consistency across channels; time-to-market; managing identity across stores, packaging, and digital
- What is Interbrand's role in the Brand Strategy and Positioning market?
- Strategic frameworks and positioning that define brand purpose, target audiences, category moves and long-term growth priorities.
- What is Interbrand's role in the Brand Identity and Visual Systems market?
- Creation and refinement of visual, verbal, sonic and motion systems—type, color, photography, motion and voice—to ensure consistent, differentiated brand expression.
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