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hightouch.com

A data activation company enabling enterprises to unlock and activate customer data from their data warehouse.

Carry Technologies, Inc. dba Hightouch is a data technology company that enables enterprises to activate customer data across marketing, product, and analytics. The company provides a platform that connects a company’s existing data warehouse with hundreds of apps and tools, empowering teams to build, personalize, and automate data-driven experiences at scale. Its approach centers on giving business and marketing teams a flexible way to orchestrate data activation directly from the data warehouse, supporting governance, security, and real-time personalization while minimizing data duplication. The organization serves large-scale enterprises across industries, helping them unlock the value of first-party data and drive improved engagement, growth, and customer intelligence. It emphasizes security, governance, and a collaborative ecosystem with partners, integrating with CRM, marketing, analytics, and operational tools.

Mission statement

We’re on a mission to make the best customer data technology in the world available to every enterprise.

Products & Services

Composable CDP Platform

Empowers marketers with flexible, real-time access to customer data for personalized marketing campaigns.

hightouch.com/platform/composable-cdp
  • ✓ Build Any Audience — Create Audiences Easily
  • ✓ Personalize in Real Time — Engage Customers Instantly
  • ✓ Flexible Data Usage — Unlock Comprehensive Insights
  • ✓ Real-time Personalization — Personalize Experiences Instantly
  • ✓ Plan Customer Journeys — Optimize Campaigns Efficiently
  • ✓ Zero Data Copy — Enhance Data Security
  • ✓ Self-Service Data Access — Empower Marketing Teams

Agentic Marketing Platform Platform

Empower marketers with AI-driven agents to streamline personalized campaign execution.

hightouch.com/platform/agentic-marketing-platform
  • ✓ Unlimited agents — Develop Personalized Campaigns
  • ✓ Agentic Advertising Studio — Generate And Optimize Ads
  • ✓ Agentic Lifecycle Studio — Plan And Orchestrate Campaigns
  • ✓ Custom agents — Create Custom Agents
  • ✓ Expert-led AI enablement — Receive Expert Training And Support

AI Decisioning Platform

Enhance customer engagement through personalized, AI-driven marketing decisions.

hightouch.com/platform/ai-decisioning
  • ✓ 1:1 Decisioning — Deliver Individualized Experiences
  • ✓ Reinforcement Learning Optimization — Continuously Improve AI Decisions
  • ✓ Destinations Integration — Connect to Multiple Platforms
  • ✓ Performance Measurement — Measure Marketing Impact

Hightouch Events Platform

Effortlessly collect and activate event data across your marketing stack in real time.

hightouch.com/platform/events
  • ✓ Event Collection — Capture Custom Events
  • ✓ Data Contracts — Govern Data Quality
  • ✓ Identity Resolution — Unify Customer Profiles
  • ✓ Real-Time Event Streaming — Sync at Lightning Speed
  • ✓ Integration Framework — Connect with Leading Tools

Customer Studio Platform

Empower marketers with rapid audience creation, activation, and analysis using existing data.

hightouch.com/platform/customer-studio
  • ✓ Activate audiences — Sync Audiences Effortlessly
  • ✓ Journeys — Orchestrate Customer Journeys
  • ✓ Profile enrichment — Enrich Customer Profiles

Identity Resolution Platform

Unifies customer data for a comprehensive 360-degree view across channels and devices.

hightouch.com/platform/identity-resolution
  • ✓ Customer 360 — Enables Complete Customer Understanding
  • ✓ Stitch users together — Creates Unified Customer Identities
  • ✓ Adaptive Identity Resolution — Offers Flexible Identity Matching
  • ✓ Holistic Customer Views — Provides Comprehensive Data Integration

Market Segments

Billion USD 0 3 6 9 12 15 18 Composable cust… Customer data a… Real-time perso… Identity resolu… Market Size (Billion USD)
0% 3% 6% 9% 12% 15% 18% 21% 24% 27% 30% 33% 36% CAGR Growth Potential

Composable customer data platform

Warehouse-native customer data platform that enables marketers to self-serve on data, build audiences, plan journeys, and activate real-time personalization without creating duplicate data stores.

Market size: $2.0B CAGR: 30%
Estimate based on CDP market figures in the provided search results and composable-CDP positioning as an emerging offering. MarketsandMarkets projects the overall CDP market to grow from USD 9.72B (2025) to USD 37.11B (2030) at a 30.7% CAGR and explicitly lists “composable CDPs” as a rising opportunity; applying a plausible composable-share of ~20% of the CDP market yields ~USD 1.9–2.0B for the composable CDP segment in the mid-2020s. Growth potential is aligned with MarketsandMarkets’ high CDP CAGR (30.7%) because composable architectures are highlighted as a fastest-growing opportunity; a 30% CAGR reflects expected rapid adoption (sensitivity: alternative sources show lower overall CDP CAGRs ~19–20%).
PR TH 2 references

Customer data activation

Capabilities to transform warehouse data into synced audiences and user-level updates across marketing, CRM, analytics, and operational destinations for campaign execution and measurement.

Market size: $3.5B CAGR: 25%
Estimate based on CDP and customer-analytics market figures in the search results. MarketsandMarkets projects the global CDP market at USD 9.72B (2025) growing to USD 37.11B (2030) at 30.7% CAGR; customer analytics is estimated at USD 15.86B (2025) with ~20.2% CAGR. Customer data activation (warehouse-to-audience sync / reverse-ETL / activation features) is a functional subset of CDP/analytics platforms and third-party activation tooling. Assuming activation represents roughly 30–40% of CDP/activation-related spend, the addressable market for standalone/activation-focused capabilities is approximately USD 3–4B today. Growth potential is set between CDP and analytics CAGR figures; a mid-range ~25% CAGR reflects strong demand for real-time activation and composable CDP architectures.
PR TH TH 3 references

Real-time personalization and decisioning

Systems for 1:1 decisioning and reinforcement-learning driven optimization that deliver individualized experiences and personalize content across channels in real time.

Market size: $17.8B CAGR: 19.2%
Estimate synthesizes multiple market reports covering personalization software, hyper‑personalization, personalization engines, and decision intelligence. Reported 2024–2026 market values range ~USD 5.9–25.0B (personalization subsegments) and decisioning/DI reports ~USD 13.3B, with published CAGRs spanning ~14–25%. Weighted synthesis (favoring AI/real‑time decisioning and larger hyper‑personalization estimates) yields an estimated ~USD 17.8B market for real‑time personalization and decisioning and a blended growth potential of ~19.2% CAGR.
PE GL DE HY PE 5 references

Identity resolution and customer 360

Deterministic and probabilistic identity stitching and profile unification to create a single customer view that supports personalization, analytics, and cross-channel activation.

Market size: $2.2B CAGR: 11.37%
Primary market estimate draws on published market reports found in the search results. BusinessResearchInsights explicitly values the global identity resolution software market at USD 2.21 billion (2026) and projects growth to USD 5.83 billion by 2035 (CAGR 11.37%). Lucintel provides an independent forecast showing similar strong growth (CAGR ~10.2%), which corroborates a high-growth market trajectory. Based on these sources, current market size ~USD 2.21B and growth potential ~11.4% CAGR.
TH PR TH 3 references

Ideal Customer Profiles

Enterprise Marketing And Analytics Leaders

Large enterprises seeking scalable data activation and governance for marketing and analytics.

Chief Marketing Officer

Grow revenue, improve marketing ROI, scale personalization

Marketing Operations Director

Reduce cycle times, improve data quality, scale programs

Head Of Analytics

Improve ROI accuracy, optimize campaigns

Data Engineer

Enable marketing to react quickly, maintain data quality

SaaS Growth And Product Led Teams

Tech and SaaS firms pursuing rapid growth through product-led activation and personalized experiences.

Growth Product Manager

Increase activation, reduce time-to-value

Product Marketing Manager

Improve onboarding messaging, personalized campaigns

Data Engineer

Enable real-time activation

Head Of Growth

Grow revenue, accelerate experiments

Direct-To-Consumer And E-Commerce Brands

D2C brands requiring real-time personalization and cross-channel activation.

E-commerce Brand Manager

Increase conversions, average order value

Performance Marketing Manager

Maximize ROAS

Analytics Lead

Improve decision making

Regulated Industry Leaders In Financial Services And Healthcare

Regulated industries requiring governance, security, and unified customer views.

Privacy Officer

Protect customer data, ensure policy compliance

Head Of Data Governance

Ensure data integrity, secure data sharing

Compliance Manager

Maintain compliance, minimize risk

Analytics Lead

Provide compliant insights

Related Organizations

Organizations in the same market segments as Carry Technologies, Inc. dba Hightouch.

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Braze is a leading customer engagement platform that enables personalized, cross-channel experiences at scale.
Critical Mass

Global digital experiences agency focused on connecting brands with people through data-driven creativity.
Merkle

Merkle is a data-driven customer experience management company that helps brands transform customer experiences and engagement at scale.
SegmentStream

SegmentStream is an independent advertising measurement company delivering cross-channel attribution, incremental testing, and budget optimization for advertisers.

Common Questions

What does Carry Technologies, Inc. dba Hightouch do?
Carry Technologies, Inc. dba Hightouch is a data technology company that enables enterprises to activate customer data across marketing, product, and analytics. The company provides a platform that connects a company’s existing data warehouse with hundreds of apps and tools, empowering teams to build, personalize, and automate data-driven experiences at scale. Its approach centers on giving business and marketing teams a flexible way to orchestrate data activation directly from the data warehouse, supporting governance, security, and real-time personalization while minimizing data duplication. The organization serves large-scale enterprises across industries, helping them unlock the value of first-party data and drive improved engagement, growth, and customer intelligence. It emphasizes security, governance, and a collaborative ecosystem with partners, integrating with CRM, marketing, analytics, and operational tools.
What problems does Carry Technologies, Inc. dba Hightouch solve for Enterprise Marketing And Analytics Leaders?
Data silos; governance friction; data duplication; slow activation from warehouse to apps
What problems does Carry Technologies, Inc. dba Hightouch solve for SaaS Growth And Product Led Teams?
Difficulty activating product data in real time; fragmented identities across platforms; slow experimentation cycles; limited real-time personalization
What is Carry Technologies, Inc. dba Hightouch's role in the Composable customer data platform market?
Warehouse-native customer data platform that enables marketers to self-serve on data, build audiences, plan journeys, and activate real-time personalization without creating duplicate data stores.
What is Carry Technologies, Inc. dba Hightouch's role in the Customer data activation market?
Capabilities to transform warehouse data into synced audiences and user-level updates across marketing, CRM, analytics, and operational destinations for campaign execution and measurement.
How was the Composable customer data platform market size estimate for Carry Technologies, Inc. dba Hightouch calculated?
Estimate based on CDP market figures in the provided search results and composable-CDP positioning as an emerging offering. MarketsandMarkets projects the overall CDP market to grow from USD 9.72B (2025) to USD 37.11B (2030) at a 30.7% CAGR and explicitly lists “composable CDPs” as a rising opportunity; applying a plausible composable-share of ~20% of the CDP market yields ~USD 1.9–2.0B for the composable CDP segment in the mid-2020s. Growth potential is aligned with MarketsandMarkets’ high CDP CAGR (30.7%) because composable architectures are highlighted as a fastest-growing opportunity; a 30% CAGR reflects expected rapid adoption (sensitivity: alternative sources show lower overall CDP CAGRs ~19–20%).
How was the Customer data activation market size estimate for Carry Technologies, Inc. dba Hightouch calculated?
Estimate based on CDP and customer-analytics market figures in the search results. MarketsandMarkets projects the global CDP market at USD 9.72B (2025) growing to USD 37.11B (2030) at 30.7% CAGR; customer analytics is estimated at USD 15.86B (2025) with ~20.2% CAGR. Customer data activation (warehouse-to-audience sync / reverse-ETL / activation features) is a functional subset of CDP/analytics platforms and third-party activation tooling. Assuming activation represents roughly 30–40% of CDP/activation-related spend, the addressable market for standalone/activation-focused capabilities is approximately USD 3–4B today. Growth potential is set between CDP and analytics CAGR figures; a mid-range ~25% CAGR reflects strong demand for real-time activation and composable CDP architectures.
Carry Technologies, Inc. dba Hightouch — company overview

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