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hightouch.com
A data activation company enabling enterprises to unlock and activate customer data from their data warehouse.
Carry Technologies, Inc. dba Hightouch is a data technology company that enables enterprises to activate customer data across marketing, product, and analytics. The company provides a platform that connects a company’s existing data warehouse with hundreds of apps and tools, empowering teams to build, personalize, and automate data-driven experiences at scale. Its approach centers on giving business and marketing teams a flexible way to orchestrate data activation directly from the data warehouse, supporting governance, security, and real-time personalization while minimizing data duplication. The organization serves large-scale enterprises across industries, helping them unlock the value of first-party data and drive improved engagement, growth, and customer intelligence. It emphasizes security, governance, and a collaborative ecosystem with partners, integrating with CRM, marketing, analytics, and operational tools.
Mission statement
We’re on a mission to make the best customer data technology in the world available to every enterprise.
Products & Services
Composable CDP Platform
Empowers marketers with flexible, real-time access to customer data for personalized marketing campaigns.
hightouch.com/platform/composable-cdp- ✓ Build Any Audience — Create Audiences Easily
- ✓ Personalize in Real Time — Engage Customers Instantly
- ✓ Flexible Data Usage — Unlock Comprehensive Insights
- ✓ Real-time Personalization — Personalize Experiences Instantly
- ✓ Plan Customer Journeys — Optimize Campaigns Efficiently
- ✓ Zero Data Copy — Enhance Data Security
- ✓ Self-Service Data Access — Empower Marketing Teams
Agentic Marketing Platform Platform
Empower marketers with AI-driven agents to streamline personalized campaign execution.
hightouch.com/platform/agentic-marketing-platform- ✓ Unlimited agents — Develop Personalized Campaigns
- ✓ Agentic Advertising Studio — Generate And Optimize Ads
- ✓ Agentic Lifecycle Studio — Plan And Orchestrate Campaigns
- ✓ Custom agents — Create Custom Agents
- ✓ Expert-led AI enablement — Receive Expert Training And Support
AI Decisioning Platform
Enhance customer engagement through personalized, AI-driven marketing decisions.
hightouch.com/platform/ai-decisioning- ✓ 1:1 Decisioning — Deliver Individualized Experiences
- ✓ Reinforcement Learning Optimization — Continuously Improve AI Decisions
- ✓ Destinations Integration — Connect to Multiple Platforms
- ✓ Performance Measurement — Measure Marketing Impact
Hightouch Events Platform
Effortlessly collect and activate event data across your marketing stack in real time.
hightouch.com/platform/events- ✓ Event Collection — Capture Custom Events
- ✓ Data Contracts — Govern Data Quality
- ✓ Identity Resolution — Unify Customer Profiles
- ✓ Real-Time Event Streaming — Sync at Lightning Speed
- ✓ Integration Framework — Connect with Leading Tools
Customer Studio Platform
Empower marketers with rapid audience creation, activation, and analysis using existing data.
hightouch.com/platform/customer-studio- ✓ Activate audiences — Sync Audiences Effortlessly
- ✓ Journeys — Orchestrate Customer Journeys
- ✓ Profile enrichment — Enrich Customer Profiles
Identity Resolution Platform
Unifies customer data for a comprehensive 360-degree view across channels and devices.
hightouch.com/platform/identity-resolution- ✓ Customer 360 — Enables Complete Customer Understanding
- ✓ Stitch users together — Creates Unified Customer Identities
- ✓ Adaptive Identity Resolution — Offers Flexible Identity Matching
- ✓ Holistic Customer Views — Provides Comprehensive Data Integration
Market Segments
Composable customer data platform
Warehouse-native customer data platform that enables marketers to self-serve on data, build audiences, plan journeys, and activate real-time personalization without creating duplicate data stores.
Customer data activation
Capabilities to transform warehouse data into synced audiences and user-level updates across marketing, CRM, analytics, and operational destinations for campaign execution and measurement.
Real-time personalization and decisioning
Systems for 1:1 decisioning and reinforcement-learning driven optimization that deliver individualized experiences and personalize content across channels in real time.
Identity resolution and customer 360
Deterministic and probabilistic identity stitching and profile unification to create a single customer view that supports personalization, analytics, and cross-channel activation.
Ideal Customer Profiles
Large enterprises seeking scalable data activation and governance for marketing and analytics.
Grow revenue, improve marketing ROI, scale personalization
Reduce cycle times, improve data quality, scale programs
Improve ROI accuracy, optimize campaigns
Enable marketing to react quickly, maintain data quality
Tech and SaaS firms pursuing rapid growth through product-led activation and personalized experiences.
Increase activation, reduce time-to-value
Improve onboarding messaging, personalized campaigns
Enable real-time activation
Grow revenue, accelerate experiments
D2C brands requiring real-time personalization and cross-channel activation.
Increase conversions, average order value
Maximize ROAS
Improve decision making
Regulated industries requiring governance, security, and unified customer views.
Protect customer data, ensure policy compliance
Ensure data integrity, secure data sharing
Maintain compliance, minimize risk
Provide compliant insights
Related Organizations
Braze is a leading customer engagement platform that enables personalized, cross-channel experiences at scale.
SegmentStream is an independent advertising measurement company delivering cross-channel attribution, incremental testing, and budget optimization for advertisers.
Common Questions
- What does Carry Technologies, Inc. dba Hightouch do?
- Carry Technologies, Inc. dba Hightouch is a data technology company that enables enterprises to activate customer data across marketing, product, and analytics. The company provides a platform that connects a company’s existing data warehouse with hundreds of apps and tools, empowering teams to build, personalize, and automate data-driven experiences at scale. Its approach centers on giving business and marketing teams a flexible way to orchestrate data activation directly from the data warehouse, supporting governance, security, and real-time personalization while minimizing data duplication. The organization serves large-scale enterprises across industries, helping them unlock the value of first-party data and drive improved engagement, growth, and customer intelligence. It emphasizes security, governance, and a collaborative ecosystem with partners, integrating with CRM, marketing, analytics, and operational tools.
- What problems does Carry Technologies, Inc. dba Hightouch solve for Enterprise Marketing And Analytics Leaders?
- Data silos; governance friction; data duplication; slow activation from warehouse to apps
- What problems does Carry Technologies, Inc. dba Hightouch solve for SaaS Growth And Product Led Teams?
- Difficulty activating product data in real time; fragmented identities across platforms; slow experimentation cycles; limited real-time personalization
- What is Carry Technologies, Inc. dba Hightouch's role in the Composable customer data platform market?
- Warehouse-native customer data platform that enables marketers to self-serve on data, build audiences, plan journeys, and activate real-time personalization without creating duplicate data stores.
- What is Carry Technologies, Inc. dba Hightouch's role in the Customer data activation market?
- Capabilities to transform warehouse data into synced audiences and user-level updates across marketing, CRM, analytics, and operational destinations for campaign execution and measurement.
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