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www.equativ.com

Paris, France

Equativ is a global, independent ad tech company that helps advertisers, publishers, and retailers reach audiences effectively while maximizing revenue and campaign quality.

Equativ is a global, independent ad tech company that provides an end-to-end media platform designed to power attention, quality, and outcomes across the advertising ecosystem. Working with advertisers, publishers, and retailers, Equativ helps maximize inventory value, optimize revenue, and improve campaign effectiveness through data-driven, cross-channel solutions. The company emphasizes transparency, governance, sustainability, and responsible advertising, and operates with a worldwide network of offices and a commitment to collaboration, DEIB, and client partnership.

Mission statement

To power attention, quality and outcomes in advertising by delivering independent, globally scaled technology and services that support sustainable, transparent, and effective media experiences for diverse partners.

Products & Services

Maestro by Equativ Platform

Optimize advertising campaigns efficiently with comprehensive AI-driven solutions.

www.equativ.com/advertisers/curation/ai
  • ✓ AI Agents — Enhance Campaign Planning
  • ✓ Omnichannel Scale — Maximize Reach
  • ✓ Campaign Activation — Efficient Campaign Management
  • ✓ Live Reporting — Gain Real-Time Insights
  • ✓ Real-Time Inventory Insights — Support Strategic Decisions
  • ✓ Self-Serve — Empower Advertisers
  • ✓ Alternative IDs — Maintain Audience Targeting
  • ✓ Flexible Pricing Rules — Optimize Profitability
  • ✓ PMP/Deal Automation — Streamline Deal Processes
  • ✓ CTV Ads — Access Premium Inventory
  • ✓ GreenPMPs — Promote Sustainable Advertising
  • ✓ Video Ads — Capitalize on Dynamic Content
  • ✓ Display Ads — Leverage Visual Engagement
  • ✓ Native Ads — Enhance User Experience

Equativ Retail Media Platform Platform

Maximize retail advertising effectiveness with an all-in-one self-serve platform for on-site and off-site campaigns.

www.equativ.com/retail-media
  • ✓ Direct Access to Premium Inventory — Unlock High-Quality Inventory
  • ✓ Unified Reporting and Attribution — Optimize Campaign Performance
  • ✓ CTV Shoppable — Enhance Viewer Interaction
  • ✓ Omnichannel Retail Media — Broaden Audience Reach
  • ✓ Ad Gallery — Create Engaging Visuals
  • ✓ Display Shoppable — Drive Direct Sales
  • ✓ Video Shoppable — Integrate Shopping into Content
  • ✓ Self-Serve Platform — Empower Marketers
  • ✓ Sponsored Products — Boost Product Visibility

Server-Side Ad Insertion (SSAI) Product

Enhance ad revenue and viewer experience with seamless, server-side ad insertions.

www.equativ.com/publishers/ctv
  • ✓ Easy Ecosystem Integration — Integrate With Existing Systems
  • ✓ Future-Proof Monetization — Enable Scalable Revenue Streams
  • ✓ Seamless Ad Experiences — Ensure Smooth Viewing
  • ✓ Personalized Addressable Campaigns — Deliver Targeted Ad Experiences
  • ✓ Real-Time Decisioning — Optimize Campaign Engagement

Market Segments

Retail Media

Capabilities for centralized on-site and off-site retail advertising that enable shoppable formats, sponsored product placements, unified reporting, and incremental revenue measurement for retailers and brands.

Programmatic Media Buying

Automated planning, activation, and optimization of display, video, native, and CTV campaigns via AI-driven bidding, PMP/deal automation, real-time inventory insights, and omnichannel marketplaces for agencies and advertisers.

Connected TV Advertising

Advertising and monetization across CTV/OTT including shoppable CTV, in‑stream video, addressable campaigns, and live reporting to reach viewers on AVOD/FAST and connected devices.

Server-Side Ad Insertion

Server-side ad stitching and real-time decisioning that deliver personalized, broadcast‑quality ad experiences and scalable monetization for AVOD, FAST, and CTV publishers with easy ad‑ecosystem integration.

Ideal Customer Profiles

Retailers And Brands

Retail brands and retailers monetizing digital shelf space across omnichannel campaigns.

Retail Media Manager

Maximize incremental revenue, improve ROAS

E-commerce Director

Drive revenue uplift, reduce CAC, increase AOV

Finance Controller

Minimize waste, ensure cost efficiency, track expenditure

Brand And Agency Campaign Teams

Brands and agencies needing scalable, AI-driven cross-channel planning and activation.

Media Planner

Deliver strong ROAS, meet KPIs

Ad Operations Specialist

Launch campaigns on time, optimize delivery

Marketing Director

Scale campaigns, maximize ROI

Streaming Platform Operators

Streaming platforms and AVOD services seeking seamless ad insertion and addressable monetization.

Monetization Manager

Maximize ad revenue, improve viewer engagement

Platform Strategy Lead

Scale monetization across platforms

Ad Operations Lead

Ensure campaigns deliver as planned

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Common Questions

What does Equativ do?
Equativ is a global, independent ad tech company that provides an end-to-end media platform designed to power attention, quality, and outcomes across the advertising ecosystem. Working with advertisers, publishers, and retailers, Equativ helps maximize inventory value, optimize revenue, and improve campaign effectiveness through data-driven, cross-channel solutions. The company emphasizes transparency, governance, sustainability, and responsible advertising, and operates with a worldwide network of offices and a commitment to collaboration, DEIB, and client partnership.
What problems does Equativ solve for Retailers And Brands?
Limited visibility into incremental revenue, fragmented inventory, and attribution challenges.
What problems does Equativ solve for Brand And Agency Campaign Teams?
Disparate platforms, cross-channel optimization gaps, manual workflows
What is Equativ's role in the Retail Media market?
Capabilities for centralized on-site and off-site retail advertising that enable shoppable formats, sponsored product placements, unified reporting, and incremental revenue measurement for retailers and brands.
What is Equativ's role in the Programmatic Media Buying market?
Automated planning, activation, and optimization of display, video, native, and CTV campaigns via AI-driven bidding, PMP/deal automation, real-time inventory insights, and omnichannel marketplaces for agencies and advertisers.
Equativ — company overview

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