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www.clay.com
Clay provides an integrated platform for growth teams to enrich data, research accounts, and automate GTM workflows.
Clay is a software company that builds tools for growth teams, helping go-to-market, marketing, and sales accelerate revenue through data enrichment, account research, and automated workflows. The platform brings together data providers, signals, and workflow capabilities into a single integrated solution, enabling teams to research target accounts, enrich records, run outbound programs, and measure impact. Clay serves both startups and enterprise customers with scalable capabilities, a growing partner ecosystem, and a wealth of educational resources. The organization’s mission is to empower growth teams to work more efficiently, make better decisions, and accelerate growth at scale.
Mission statement
We build creative tools for growth teams.
Products & Services
Clay Platform Platform
Streamline GTM efforts with unified data integration and automation.
www.clay.com- ✓ Account and lead scoring — Prioritize Actions Effectively
- ✓ Audiences — Holistic Audience Insights
- ✓ Claygent — Identify Key Contacts
- ✓ CRM enrichment and hygiene — Maintain Data Quality
- ✓ AI formula — Automate Processes Smartly
- ✓ Automated inbound — Streamline Inbound Processes
- ✓ Automated outbound — Enhance Outbound Campaigns
- ✓ Integrations — Seamless Tool Connectivity
- ✓ Sculptor — Craft Workflows Effortlessly
- ✓ Sequencer — Personalized Outreach Made Simple
- ✓ Signals — Stay Ahead of Trends
- ✓ TAM sourcing — Identify Market Opportunities
- ✓ Inbound automation — Streamline Inbound Processing
- ✓ Outbound automation — Automate Outreach Campaigns
- ✓ Clay in ChatGPT — Utilize AI Assistance
- ✓ Salesforce package — Enhance Salesforce Capabilities
- ✓ Security — Protect Your Data
- ✓ Waterfall enrichment — Layered Data Enrichment
- ✓ Waterfall enrichment — Implement Multi-Stage Enrichment
- ✓ Changelog — Stay Informed
- ✓ TAM sourcing — Identify Market Opportunities
Clay for Sales Solution
Automate your sales prospecting and enhance efficiency in outbound outreach.
www.clay.com/clay-for-sales- ✓ Prospect research automation — Reduce Research Time
- ✓ Integrations — Streamline Data Access
- ✓ CRM data enrichment — Enhance CRM Quality
- ✓ Sequencer-like outreach — Personalize Communication
- ✓ Signals tracking — Stay Informed
- ✓ Waterfall enrichment — Maintain Data Freshness
Clay for Marketing Solution
Enhance marketing efficiency with targeted campaigns and enriched data integration.
www.clay.com/clay-for-marketing- ✓ CRM and signals integration — Integrate CRM Data With Signals
- ✓ Data-driven outreach — Leverage Enriched Data
- ✓ Targeted campaigns across channels — Execute Multi-Channel Campaigns
- ✓ Automated workflows — Automate Lead Management
- ✓ AI-assisted research — Enhance Insights With AI
- ✓ Target account tracking — Track Target Accounts
Clay for Startups Solution
Launch growth campaigns swiftly without additional hiring.
www.clay.com/clay-for-startups- ✓ Rapid campaign launch — Initiate Campaigns Quickly
- ✓ AI-assisted research — Enhance Research Efficiency
- ✓ Growth-focused tooling — Utilize Tailored Tools
- ✓ Programmable workflows — Streamline Operations
Market Segments
Sales engagement
Capabilities to automate, personalize, and sequence outbound sales outreach and prospecting to accelerate pipeline conversion.
Account-based marketing
Capabilities to identify, target, and orchestrate multi-channel campaigns against named accounts using signals, TAM data, and audience segmentation.
B2B customer data platform
Unify, enrich, and maintain CRM and third-party data (enrichment, hygiene, waterfall enrichment, integrations) to provide single source of truth for go-to-market teams.
Sales intelligence
Capabilities that surface signals, AI-assisted research, and enrichment to identify, prioritize, and research target accounts and prospects.
GTM workflow automation
Programmable workflows and orchestration (natural language workflow builder, automated inbound/outbound, sequencers) to automate repeatable go-to-market and RevOps processes.
Ideal Customer Profiles
Growth-stage software companies seeking scalable go-to-market acceleration and data-driven insights.
Increase MRR, accelerate pipeline, improve win rate
Grow pipeline, improve attribution, increase marketing efficiency
Shorten sales cycle, increase win rate
Early-stage startups seeking rapid go-to-market iterations with limited headcount.
Achieve product-market fit, validate messaging, generate initial pipeline
Build initial pipeline, validate messaging, demonstrate early traction
Scale operations without headcount
Global enterprises seeking scalable, data-rich go-to-market operations.
Unify data, align teams, maximize pipeline
Increase pipeline, improve attribution, optimize spend
Improve data quality, speed up deal cycles
Related Organizations
100Signals helps software development and IT services firms own a niche and build predictable pipeline through a multi-channel, niche-first marketing system.
11x AI provides AI-powered automation to help B2B sales teams engage prospects and accelerate outbound revenue.
B2B marketing agency helping revenue teams grow through inbound marketing, ABM, and revenue operations.
Global B2B tech marketing agency delivering end-to-end growth.
AI bees provides AI-powered B2B lead generation and outbound outreach services to help organizations acquire new customers and accelerate growth.
A data-driven GTM platform that unifies revenue teams around high-value ICPs and buyer groups to improve targeting and measurable growth.
Common Questions
- What does Clay do?
- Clay is a software company that builds tools for growth teams, helping go-to-market, marketing, and sales accelerate revenue through data enrichment, account research, and automated workflows. The platform brings together data providers, signals, and workflow capabilities into a single integrated solution, enabling teams to research target accounts, enrich records, run outbound programs, and measure impact. Clay serves both startups and enterprise customers with scalable capabilities, a growing partner ecosystem, and a wealth of educational resources. The organization’s mission is to empower growth teams to work more efficiently, make better decisions, and accelerate growth at scale.
- What problems does Clay solve for Growth-Stage Technology Companies?
- Data fragmentation and poor data quality; inefficient outbound operations; slow GTM iteration cycles; limited visibility into program impact
- What problems does Clay solve for Early-Stage Startups?
- Limited resources for outbound; need fast time-to-value; lack of mature data; uncertain ICPs
- What is Clay's role in the Sales engagement market?
- Capabilities to automate, personalize, and sequence outbound sales outreach and prospecting to accelerate pipeline conversion.
- What is Clay's role in the Account-based marketing market?
- Capabilities to identify, target, and orchestrate multi-channel campaigns against named accounts using signals, TAM data, and audience segmentation.
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