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advertising.amazon.com
Cross-channel advertising platform from Amazon that helps brands reach customers and optimize campaigns across multiple channels.
Amazon Ads is the advertising arm of Amazon that helps brands reach customers across Amazon properties and beyond through a suite of cross-channel advertising solutions. The platform supports data-driven campaign creation, audience segmentation, and analytics to plan, launch, and optimize campaigns across channels—including display, video, and search—while providing onboarding resources, case studies, and performance insights to inform strategy.
Mission statement
To empower advertisers of all sizes to reach relevant audiences, optimize campaigns, and grow their business through integrated analytics, automation, and scalable advertising solutions.
Products & Services
Sponsored Products Product
Increase product visibility and drive sales with Sponsored Products ads on Amazon.
advertising.amazon.com/solutions/products/sponsored-products- ✓ Campaign Creation in Minutes — Create Campaigns Quickly
- ✓ CPC Pricing — Pay Only for Clicks
- ✓ Direct-to-Product Detail Page — Drive Immediate Traffic
- ✓ Cross-Channel Placements — Reach Diverse Audiences
- ✓ Performance Measurement — Measure Success Effectively
- ✓ Sponsored Products Video — Enhance Product Engagement
Sponsored Brands Product
Enhance brand visibility and drive sales with visually compelling Sponsored Brands ads on Amazon.
advertising.amazon.com/solutions/products/sponsored-brands- ✓ Brand Discovery and Traffic — Boost Brand Visibility
- ✓ Prominent Placements — Achieve High Visibility
- ✓ Brand Metrics — Analyze Engagement
- ✓ Creative Formats and Visuals — Utilize Engaging Creatives
- ✓ Catalog Showcase — Showcase Multiple Products
Display Ads Platform
Connect with customers through engaging display ads across various platforms.
advertising.amazon.com/products/display-ads- ✓ Cross-channel Reach — Enhance Audience Reach
- ✓ Wide Placements — Maximized Ad Visibility
- ✓ Flexible Pricing — Customizable Budget Control
- ✓ Multi-format Creatives — Captivating Ad Formats
- ✓ Evolution and Integration — Seamless Campaign Management
- ✓ Programmatic Options — Automated Campaign Optimization
Amazon DSP Platform
Scale your advertising seamlessly with Amazon DSP, ensuring impactful audience engagement across platforms.
advertising.amazon.com/solutions/products/amazon-dsp- ✓ Cross-channel Reach — Achieve Extensive Audience Coverage
- ✓ Data-driven Optimization — Maximize Return on Investment
- ✓ First-party Signals — Enhance Targeting Precision
- ✓ Programmatic Scale — Simplify Ad Procurement
- ✓ AI-powered Automation — Streamline Campaign Management
- ✓ Privacy-Centric Approach — Comply with Privacy Norms
Prime Video Ads Platform
Connect with millions of viewers on Prime Video through engaging video ads.
advertising.amazon.com/products/prime-video-ads- ✓ Prime Video Placements — Engage Audiences
- ✓ Streaming TV Reach — Expand Visibility
- ✓ Measurement Integration — Gain Insights
- ✓ Interactive Advertising — Boost Engagement
- ✓ Global Reach — Connect Internationally
Streaming TV Ads Platform
Engage audiences with impactful, non-skippable video ads during popular streaming content.
advertising.amazon.com/solutions/products/streaming-tv-ads- ✓ Streaming TV Placements — Show Ads During Top Content
- ✓ Cross-device Reach — Connect With Viewers Anywhere
- ✓ Interactive Options — Increase Viewer Interaction
- ✓ Wide Audience Reach — Maximize Your Campaign's Reach
- ✓ Performance Metrics — Access Comprehensive Data
Brand Stores Platform
Elevate your brand presence with an immersive storefront that drives sales and loyalty.
advertising.amazon.com/solutions/products/stores- ✓ Ad Integrated Discovery — Boost Discovery Through Ads
- ✓ Brand Storytelling — Engage Shoppers With Your Story
- ✓ Immersive Storefront — Showcase Your Product Suite
- ✓ Free Creation and Maintenance — Create Without Costs
- ✓ Enhanced Engagement Metrics — Measure Shopper Engagement
- ✓ Cross-Selling Opportunities — Increase Product Visibility
Branded Content Service
Enhances brand engagement and awareness through storytelling and narratives.
advertising.amazon.com/library/guides/branded-content- ✓ Stronger Emotional Connections — Build Authentic Relationships
- ✓ Increased Reach — Expand Your Audience
- ✓ Content Integration — Enhance Audience Experience
- ✓ Competitive Differentiation — Differentiate Your Brand
- ✓ Creator Collaborations — Engage Through Influencers
- ✓ SEO Benefits and Shelf Life — Boost SEO Rankings
Brand Innovation Lab Service
Empowers brands with creative storytelling and collaboration through case studies and innovative campaigns.
advertising.amazon.com/library/guides/branded-content- ✓ Real-World Campaigns — Access Case Studies
- ✓ Showcase Campaigns — Highlight Innovative Branding
- ✓ Collaborative Opportunities — Leverage Collaborative Partnerships
Market Segments
Retail media advertising
Capabilities that place paid placements and sponsored listings within an e-commerce marketplace to drive product discovery, search performance, and direct sales.
Programmatic display advertising
Automated buying and optimization of display inventory across Amazon properties and the open internet using first‑party signals and programmatic bidding.
Connected TV and streaming video advertising
Video and streaming inventory that reaches viewers on OTT/CTV environments and streaming apps, with measurement and interactive ad options.
Brand advertising and storytelling
Formats and services that build brand awareness and emotional connection through branded content, creator collaborations, immersive storefronts, and showcased campaigns.
Advertising measurement and audience analytics
Audience building, attribution, and campaign measurement capabilities that use first‑party signals and integrated analytics to evaluate reach, performance, and ROI.
Campaign automation and optimization
Automation, AI-driven optimization, and workflow features that streamline campaign setup, bidding, targeting, and real‑time performance adjustments.
Ideal Customer Profiles
Growth-stage e-commerce brands seeking scalable cross-channel advertising.
Increase ROAS, lower CAC, scale campaigns across regions
Increase market share, maximize efficiency of ad spend, expand into new markets
Maximize category sales, optimize catalog performance
Mid-sized brands expanding into new regions seeking cross-border, privacy-conscious advertising.
Enter new regions, meet regional compliance, maintain brand consistency
Streamline global campaigns, ensure quality data
Agencies managing campaigns for multiple brands seeking scalable cross-channel optimization and robust reporting.
Deliver strong client ROAS and grow accounts
Retain clients, expand services
Provide accurate ROI, optimize campaigns
Brand-led organizations prioritizing immersive stores and branded content to drive engagement.
Increase brand affinity, drive store traffic
Maximize reach and resonance of brand stories
Related Organizations
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PubMatic, Inc. is a global advertising technology company delivering the digital advertising supply chain.
A full-service digital marketing agency delivering data-driven strategy, design, development, and analytics to help brands grow.
Roundel is Target’s in-house retail media company delivering cross-channel, data-driven advertising to reach Target guests and drive measurable brand outcomes.
Common Questions
- What does Amazon Ads do?
- Amazon Ads is the advertising arm of Amazon that helps brands reach customers across Amazon properties and beyond through a suite of cross-channel advertising solutions. The platform supports data-driven campaign creation, audience segmentation, and analytics to plan, launch, and optimize campaigns across channels—including display, video, and search—while providing onboarding resources, case studies, and performance insights to inform strategy.
- What problems does Amazon Ads solve for Growth-Driven E-Commerce Brands?
- Fragmented campaigns, high CAC, attribution gaps, scaling inefficiencies
- What problems does Amazon Ads solve for Global Expansion Brands?
- Cross-border attribution, localization challenges, regulatory constraints
- What is Amazon Ads's role in the Retail media advertising market?
- Capabilities that place paid placements and sponsored listings within an e-commerce marketplace to drive product discovery, search performance, and direct sales.
- What is Amazon Ads's role in the Programmatic display advertising market?
- Automated buying and optimization of display inventory across Amazon properties and the open internet using first‑party signals and programmatic bidding.
- How was the Retail media advertising market size estimate for Amazon Ads calculated?
- Search results show varying definitions: Oliver Wyman cites a ~$90B market (excluding China) for retail media, while MarketResearchFuture reports a smaller RMN-specific market (~$22.9B in 2024) with a ~14.4% CAGR. Forrester’s forecast (used here as the primary basis for the broader global retail media advertising market) projects spend growing from $184B in 2025 to $312B by 2030, implying ~11.2% CAGR. Differences reflect scope (RMNs vs. broader retail media and inclusion/exclusion of China); the Forrester 2025 global figure best represents the overall retail media advertising market for this segment.
- How was the Programmatic display advertising market size estimate for Amazon Ads calculated?
- Estimates use published programmatic market figures in the results and allocate a portion to display. Bannerflow cites Business Research showing global programmatic at USD 116.68B in 2026 (from USD 104.55B in 2025) and other sources forecasting programmatic spend >USD 200B in 2026; MarketResearchFuture shows a higher (outlier) USD 811.8B figure and a 14.37% CAGR. For programmatic display (a subset of total programmatic), I assume ~75–80% of programmatic spend is display-focused, giving an estimated market size around USD 90B. CAGR is estimated at ~12% based on the 2025–26 year‑on‑year growth implied by Business Research (~11.6%) and longer‑range CAGR signals (MRFR ~14%), taking a conservative midpoint for display-specific growth potential.
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