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www.adroll.com

AdRoll is a multichannel advertising platform that helps brands reach, engage, and convert customers across channels with AI-powered optimization.

AdRoll is a multichannel advertising platform that helps brands grow by running full-funnel campaigns across display, social, video, mobile, and connected TV. Built on 17+ years of data and AI-driven insights, it enables marketers to target audiences, optimize bids, and measure performance across channels with built-in analytics and cross-channel attribution. The platform supports both business-to-consumer and business-to-business marketing, including capabilities for audience segmentation, intent signals, and account-based advertising workflows. It emphasizes privacy-forward data usage and integrates with hundreds of marketing tools and platforms, helping teams coordinate campaigns, unify data, and accelerate revenue. AdRoll serves organizations of all sizes seeking to improve ROAS and pipeline, with options for self-serve or managed services.

Mission statement

To empower brands to grow revenue through smarter, data-driven advertising across multiple channels while protecting user privacy.

Products & Services

AdRoll Platform

Drive full-funnel advertising with AI-powered insights across multiple channels.

www.adroll.com/digital-advertising-platform
  • ✓ AI Assistant — Leverage AI Insights
  • ✓ Predictive AI Tools — Identify High-Fit Accounts
  • ✓ Analytics and Reporting — Measure Campaign Impact
  • ✓ Buyer Insights — Identify High-Value Prospects
  • ✓ Quality Advertising Inventory — Maximize Campaign Reach
  • ✓ Retargeting Campaigns — Drive User Engagement
  • ✓ Audiences and Segmentation — Segment Your Audience Effectively
  • ✓ Brand Awareness Campaigns — Increase Brand Visibility
  • ✓ Go-to-Market Orchestration — Align Marketing Strategies
  • ✓ Dynamic Ads — Deliver Personalized Experiences
  • ✓ Marketing Automation Builder — Simplify Campaign Management

Market Segments

Billion USD 0 20 40 60 80 100 Performance med… Retargeting and… Account-based m… Cross-channel m… Market Size (Billion USD)
0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% 16% 17% CAGR Growth Potential

Performance media buying and cross-channel activation

Data-driven planning and execution of paid social, search, programmatic display/video, connected TV, and out-of-home to maximize reach, conversions, and media efficiency.

Market size: $86.1B CAGR: 6.9%
Primary source Fact.MR explicitly sizes the media buying services market (which includes programmatic, search, social, CTV, OOH) at USD 80.5B (2025) and projects USD 86.1B in 2026 with a 6.9% CAGR to 2036. eMarketer (cited in industry coverage) shows global digital ad spend surpassing ~$700B by 2026, supporting continued budget flow into data-driven, cross-channel buying and activation.
MA AC 2 references

Retargeting and dynamic remarketing

Cross-platform retargeting that personalizes ads to prior website visitors and listing viewers to increase conversion and re-engagement.

Market size: $8.7B CAGR: 11.1%
Estimate based on HTF Market Intelligence’s Retargeting Ads market report (covers dynamic retargeting). HTF lists a 2025 market size of $8.7B and projects an 11.10% CAGR to 2033—used as primary basis.
MA 1 reference

Account-based marketing and intent scoring

Audience segmentation, customer profile identification, ideal prospect targeting, and intent-based scoring to prioritize high-fit, high-intent accounts and tailor outreach.

Market size: $1.8B CAGR: 11.24%
Primary estimate based on 360iResearch (2026) which sizes the ABM market at USD 1.84B in 2026 and forecasts an 11.24% CAGR to 2032. Other sources show wider ranges (Grand View Research ~USD 3.8B by 2030; Marketsize report cites USD 12.5B in 2024), reflecting different market definitions (platforms vs. broader martech and services). I adopt the 360iResearch figure as a conservative, platform-and-services-focused estimate.
MA MA TH 3 references

Cross-channel measurement and attribution

Tools that measure campaign performance and attribute outcomes across channels (display, video, audio, CTV, DOOH) to optimize spend and ROI.

Market size: $2.5B CAGR: 14%
Estimate derived from the supplied search results showing strong and growing marketer investment priority in cross-channel measurement (IAB, StackAdapt, Dynata, ClicData) and from internal market-hierarchy reasoning: attribution and cross-channel measurement are a focused segment of the broader martech/marketing-analytics and adtech markets (a small single-digit-billion-dollar slice today). Given rising demand (privacy-driven loss of third-party signals, need for deduplicated reach, and increasing spend across CTV/audio/DOOH) and vendor activity, a conservative current market-size estimate is ~USD 2.5B with mid-teens CAGR (approx. 12–16%) as organizations adopt unified measurement, incrementality testing, and clean-room/identity solutions.

Ideal Customer Profiles

Growth Stage E-Commerce Brands

Growth-stage direct-to-consumer brands seeking scalable ROAS across channels globally.

Growth Marketing Manager

Increase ROAS, grow online revenue, expand channel mix

E-Commerce Brand Manager

Grow overall brand revenue, improve funnel efficiency

Marketing Analytics Lead

Deliver reliable measurement, optimize spend

B2B Tech Companies With ABM Programs

ABM-focused B2B tech firms seeking precise targeting and faster pipeline.

ABM Program Manager

Engage target accounts, shorten sales cycles

Marketing Operations Lead

Improve marketing operations efficiency, unify reporting

Vice President Of Growth

Drive revenue growth, improve forecast accuracy

Marketing Agencies And Multiclient Advertisers

Marketing agencies managing multiple client brands seeking scalable advertising operations.

Client Services Director

Keep clients satisfied, grow agency revenue

Media Planner

Improve ROAS across clients, streamline approvals

Marketing Analyst

Demonstrate value to clients, optimize spend

Related Organizations

Organizations in the same market segments as AdRoll.

AppsFlyer Ltd.

AppsFlyer is a global, privacy-focused marketing technology company enabling brands to measure, optimize, and govern cross-channel digital campaigns.
Cassia Research Inc. dba CoPilot AI

AI-powered sales enablement to grow revenue through scalable, human-centered outreach.
Claravine

Claravine unifies marketing data and metadata standards to help brands and agencies run consistent, data-driven campaigns at scale.
Fieldtrip

Fieldtrip is a global, full-service marketing partner that aligns strategy, creative, media, and measurement to drive enterprise-scale growth.
RedBerries Digital Marketing Agency, Dubai

A full-service digital marketing agency delivering data-driven strategy, design, development, and analytics to help brands grow.
The Trade Desk

Leading independent digital advertising platform enabling brands to reach audiences across multiple channels.

Common Questions

What does AdRoll do?
AdRoll is a multichannel advertising platform that helps brands grow by running full-funnel campaigns across display, social, video, mobile, and connected TV. Built on 17+ years of data and AI-driven insights, it enables marketers to target audiences, optimize bids, and measure performance across channels with built-in analytics and cross-channel attribution. The platform supports both business-to-consumer and business-to-business marketing, including capabilities for audience segmentation, intent signals, and account-based advertising workflows. It emphasizes privacy-forward data usage and integrates with hundreds of marketing tools and platforms, helping teams coordinate campaigns, unify data, and accelerate revenue. AdRoll serves organizations of all sizes seeking to improve ROAS and pipeline, with options for self-serve or managed services.
What problems does AdRoll solve for Growth Stage E-Commerce Brands?
Fragmented data across channels, attribution gaps, high CAC, manual optimization
What problems does AdRoll solve for B2B Tech Companies With ABM Programs?
Complex ABM orchestration, data silos, slow time-to-insights
What is AdRoll's role in the Performance media buying and cross-channel activation market?
Data-driven planning and execution of paid social, search, programmatic display/video, connected TV, and out-of-home to maximize reach, conversions, and media efficiency.
What is AdRoll's role in the Retargeting and dynamic remarketing market?
Cross-platform retargeting that personalizes ads to prior website visitors and listing viewers to increase conversion and re-engagement.
How was the Performance media buying and cross-channel activation market size estimate for AdRoll calculated?
Primary source Fact.MR explicitly sizes the media buying services market (which includes programmatic, search, social, CTV, OOH) at USD 80.5B (2025) and projects USD 86.1B in 2026 with a 6.9% CAGR to 2036. eMarketer (cited in industry coverage) shows global digital ad spend surpassing ~$700B by 2026, supporting continued budget flow into data-driven, cross-channel buying and activation.
How was the Retargeting and dynamic remarketing market size estimate for AdRoll calculated?
Estimate based on HTF Market Intelligence’s Retargeting Ads market report (covers dynamic retargeting). HTF lists a 2025 market size of $8.7B and projects an 11.10% CAGR to 2033—used as primary basis.
AdRoll — company overview

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