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2x.marketingMalvern, Pennsylvania, United States
2X is a subscription-based B2B marketing services partner delivering end-to-end growth and demand-gen capabilities to established companies.
2X is a B2B marketing services company offering a subscription-based resourcing model that delivers end-to-end marketing expertise to established companies. As a leading partner for B2B growth, 2X collaborates with marketing leaders to drive sustainable, revenue-oriented results by aligning strategy, campaigns, content, data, technology, and operations. The organization serves senior marketing and revenue leaders seeking to maximize impact with fewer resources, offering a holistic set of capabilities to accelerate growth, improve efficiency, and transform how marketing and sales work together. 2X emphasizes practical, outcome-focused guidance and hands-on execution, helping teams scale capabilities, unlock momentum across the buyer journey, and create durable value for clients. With globally distributed teams and a focus on measurable outcomes, 2X combines strategic thinking with execution to help organizations go bigger, bolder, and better with their marketing programs. The company positions itself as an invisible force multiplier that enables marketing organizations to do more with less while maintaining brand integrity and customer focus.
Mission statement
We formed 2X to help marketing leaders achieve more with less.
Products & Services
Growth Strategy & Transformation Service
Drive sustainable growth by aligning marketing strategies with business objectives and optimizing campaign execution.
2x.marketing/services/the-future-of-b2b-growth-2x-intelligent-demand- ✓ Marketing Strategy Alignment — Align Marketing With Business Objectives
- ✓ End-to-End Support — Comprehensive Execution Support
- ✓ Cross-Functional Coordination — Enhance Collaboration Between Teams
- ✓ AI-Powered Workflows — Enhance Efficiency With AI
- ✓ Pipeline Optimization — Maximize Pipeline Efficiency
- ✓ ROI Measurement — Drive Measurable Marketing Returns
- ✓ Scalable Campaign Solutions — Adapt Campaigns To Market Dynamics
Integrated Campaigns & Demand Creation Service
Accelerate pipeline growth and revenue with integrated campaigns that maximize customer engagement.
2x.marketing/services/campaigns-and-demand- ✓ Campaign Design and Demand Creation — Enhance Revenue Impact
- ✓ Multi-channel Campaign Execution — Maximize Audience Reach
- ✓ Data-Driven Optimization — Optimize Campaign Performance
- ✓ ABM Campaign Management — Target High-Value Accounts
Creative & Content Studio Service
Boost brand engagement through high-impact content and design solutions.
2x.marketing/services/content-and-creative- ✓ Content and Creative Production — Enhance Brand Engagement
- ✓ AI Proficiency in Creative Processes — Leverage AI Tools
- ✓ Content Atomization and Personalization — Personalize Content at Scale
- ✓ Content Analytics and Measurement — Maximize ROI Insights
Data, Tech & Operations Enablement Service
Enhance your marketing operations with effective data and technology integration.
2x.marketing/services/mops-data-and-tech- ✓ Data Integration — Facilitate Seamless Data Connections
- ✓ User Adoption Support — Boost User Engagement
- ✓ Marketing Operations Optimization — Streamline Marketing Workflows
AI & Intelligent Automation Service
Enhance B2B marketing efficiency and personalization through AI adoption and automation.
2x.marketing/services/enterprise-ai-adoption-b2b-marketing- ✓ AI Adoption in Marketing — Drive Efficient AI Adoption
- ✓ Personalized Experience at Scale — Deliver Tailored Experiences
- ✓ Operational Efficiency — Optimize Workflows
- ✓ Data-Driven Insights — Enhance Marketing Strategies
Revenue Tech Services Service
Accelerates go-to-market execution with integrated technology and expert support.
2x.marketing/services/embedded-gtm-team-revenue-operating-partner- ✓ Revenue Tech Enablement — Enhance Go-to-Market Execution
- ✓ Workflow Transformation — Streamline Marketing Processes
- ✓ Data Management — Integrate and Optimize Data
ABX Maturity Assessment Service
Assess your ABX maturity to identify strengths and growth areas for sustainable marketing success.
2x.marketing/abx-get-started- ✓ ABX Maturity Assessment — Identify Gaps And Strengths
- ✓ Framework for Progression — Develop A Strategic Plan
- ✓ Scoring Methodology — Quantify Your ABX Capability
Market Segments
Account-based experience
Assessing, designing, and improving account-based programs and personalized buyer journeys to target named accounts and increase revenue conversion.
Demand generation and campaign management
Design and execution of multi-channel campaigns that accelerate pipeline and revenue through targeted outreach, ABM tactics, and data-driven optimization.
Content and creative production
Strategic content development, creative production, personalization, and measurement to engage buyers across channels and funnel stages.
Marketing operations and martech enablement
Integration, data management, workflow redesign, and user adoption services that improve martech stack performance and marketing operational efficiency.
Revenue operations and go-to-market enablement
Embedded revenue-operating capabilities that align marketing and sales, optimize pipeline conversion, and accelerate go-to-market execution with measurable ROI.
Ideal Customer Profiles
Growth-stage tech and SaaS brands seeking scalable ABX and pipeline acceleration.
Drive ARR growth, maximize marketing ROI
Increase pipeline velocity; optimize funnel
Improve data quality, automate reporting
Global enterprises pursuing standardized ABM and ROI across regions.
Standardize ABM, maximize ROI across regions
Improve pipeline velocity, unified reporting
Deliver consistent regional campaigns, drive regional ROI
Mid-market professional services brands seeking growth through ABM.
Grow mid-market client base, improve ROI
Increase qualified pipeline, reduce cycle time
Publish timely assets, improve content ROI
Content-driven B2B brands seeking scalable, personalized content across channels.
Reduce time to publish, increase personalization
Speed to market; maintain brand integrity
Hit campaign goals, optimize spend
Common Questions
- What does 2X do?
- 2X is a B2B marketing services company offering a subscription-based resourcing model that delivers end-to-end marketing expertise to established companies. As a leading partner for B2B growth, 2X collaborates with marketing leaders to drive sustainable, revenue-oriented results by aligning strategy, campaigns, content, data, technology, and operations. The organization serves senior marketing and revenue leaders seeking to maximize impact with fewer resources, offering a holistic set of capabilities to accelerate growth, improve efficiency, and transform how marketing and sales work together. 2X emphasizes practical, outcome-focused guidance and hands-on execution, helping teams scale capabilities, unlock momentum across the buyer journey, and create durable value for clients. With globally distributed teams and a focus on measurable outcomes, 2X combines strategic thinking with execution to help organizations go bigger, bolder, and better with their marketing programs. The company positions itself as an invisible force multiplier that enables marketing organizations to do more with less while maintaining brand integrity and customer focus.
- What problems does 2X solve for Growth-Stage Technology And SaaS Companies?
- Scaling programs; aligning sales and marketing; managing ABM at scale with limited resources
- What problems does 2X solve for Global Enterprise Marketing And Revenue Programs?
- Regional inconsistency, data silos, long ROI cycles, cross-functional coordination
- What is 2X's role in the Account-based experience market?
- Assessing, designing, and improving account-based programs and personalized buyer journeys to target named accounts and increase revenue conversion.
- What is 2X's role in the Demand generation and campaign management market?
- Design and execution of multi-channel campaigns that accelerate pipeline and revenue through targeted outreach, ABM tactics, and data-driven optimization.
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