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zetaglobal.com

New York, New York, United States

AI-powered marketing cloud enabling brands to acquire, grow, and retain customers through unified data, identity, and cross-channel activation.

Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to help brands acquire, grow, and retain customers more efficiently. The company unifies identity, data, and activation across channels to deliver personalized, cross-channel marketing at scale, helping marketers optimize ROI and growth. With a focus on enterprise customers, Zeta provides an integrated platform for audience segmentation, real-time activation, analytics, and governance, enabling marketers to transform data into actionable, measurable outcomes.

Products & Services

Zeta Marketing Platform Platform

Achieve predictable growth and clear ROI through unified data and AI across marketing channels.

zetaglobal.com/platform 14 features

• ✓ AI-powered customer experience — Enhances Customer Engagement
• ✓ Seamless ZMP integration — Integrate Marketing Efforts
• ✓ Analytics & attribution — Tracks Performance Effectively
• ✓ Omnichannel activation — Maximizes Audience Reach
• ✓ Predictive insights — Forecasts Customer Behavior
• ✓ Integrated identity management — Enhances Customer Recognition
• ✓ Adaptive intelligence — Customize Marketing Experience
• ✓ Answers into action — Turn Insights into Action
• ✓ Proprietary data integration — Leverage Comprehensive Data
• ✓ Customer data platform — Unifies Customer Data
• ✓ Customer messaging — Delivers Personalized Messaging
• ✓ Agentic app suite — Consolidate Tools
• ✓ Voice-activated answers — Enhance Accessibility
• ✓ HIRO for publishers — Monetizes Traffic

Zeta Identity Platform

Empowers brands to unify and recognize customer identities for targeted marketing.

zetaglobal.com/solutions/data-identity 4 features

• ✓ Identity Graph — Link Data To Identities
• ✓ Real-Time Recognition — Achieve Instant Identity Matching
• ✓ Integrated Data Flows — Streamline Channel Activation
• ✓ Privacy-First Architecture — Protect User Data

Zeta CDP Platform

Transform customer data into actionable insights for targeted marketing.

zetaglobal.com/platform/cdp 6 features

• ✓ Unified Customer Profiles — Build Comprehensive Profiles
• ✓ Real-Time Data Onboarding — Access Real-Time Customer Insights
• ✓ Extensive Integrations — Connect Applications Seamlessly
• ✓ Identity Resolution — Identify Customers Accurately
• ✓ Low-Code Configuration — Simplify Data Configuration
• ✓ Analytics & Reporting — Drive Data-Driven Decisions

HIRO for Publishers Platform

Transform Anonymous Traffic into Revenue for Publishers.

zetaglobal.com/platform/hiro 5 features

• ✓ Anonymous-to-revenue — Maximizes Revenue Opportunities
• ✓ Deterministic identity signals — Increases Effective Targeting
• ✓ Cross-channel activation — Enhances Audience Engagement
• ✓ Programmatic Demand Connection — Unlocks Premium Inventory
• ✓ Multi-platform Reach — Maximizes Visibility and Impact

Zeta for Agencies Platform

Unlock outcomes for your clients with AI-driven insights and campaigns that convert at scale.

zetaglobal.com/industries/agencies 5 features

• ✓ Intelligent Signals — Enhances Targeting Precision
• ✓ Deterministic Identity — Achieves Reliable Audience Recognition
• ✓ Omnichannel Activation — Delivers Personalized Experiences
• ✓ ROI Attribution — Validates Marketing Performance
• ✓ Real-Time Engagement — Maximizes Conversion Opportunities

Zeta Retail Intelligence Platform

Maximize ROI and enhance customer relationships through tailored insights and predictive analytics.

zetaglobal.com/industries/retail 6 features

• ✓ Integrated identity — Empower Personalized Marketing
• ✓ In-store and online fusion — Integrate Shopping Channels
• ✓ Intender audiences — Identify Ready-to-Buy Customers
• ✓ Real-time performance measurement — Adapt Quickly to Market Changes
• ✓ Continuous optimization — Maximize Results Continuously
• ✓ Omnichannel marketing execution — Streamline Marketing Efforts

Zeta Travel & Hospitality Intelligence Platform

Enhance guest experiences and increase loyalty with data-driven insights tailored for the travel industry.

zetaglobal.com/industries/travel-and-hospitality 6 features

• ✓ Loyalty and Repeat Bookings — Enhance Customer Loyalty
• ✓ Ancillary Revenue Optimization — Boost Revenue Through Offers
• ✓ Predictive Insights — Anticipate Customer Needs
• ✓ Market Intelligence — Expand Market Insights
• ✓ Automated Communication — Deliver Timely Updates
• ✓ Customer Journey Mapping — Map Customer Interactions

Zeta Financial Services Platform

Zeta Financial Services drives customer engagement and acquisition through personalized marketing solutions.

zetaglobal.com/industries/financial-services 6 features

• ✓ High-Value Customer Acquisition — Target Right Audiences
• ✓ Automation and Predictive Actions — Streamline Operations
• ✓ Multi-Channel Experiences — Enhance Customer Engagement
• ✓ Compliance-Focused Marketing — Ensure Regulatory Adherence
• ✓ AI-Powered Insights — Make Informed Decisions
• ✓ Predictive Customer Targeting — Increase Conversion Rates

Zeta Answers Platform

Drive smarter marketing decisions and measurable growth with Zeta Answers' AI-driven insights.

zetaglobal.com/zeta-ai-answers 5 features

• ✓ Predictive Insights — Identify Top Customers
• ✓ Act on Insights — Convert Data to Action
• ✓ Full-Funnel Visibility — Visualize Customer Journeys
• ✓ Journey Answers — Tailor Marketing Tactics
• ✓ Query Lab — Access Real-Time Analytics

Zeta Results Calculator Service

Predict revenue and ROI potential for marketing campaigns with Zeta's intuitive tools.

zetaglobal.com/zeta-results 3 features

• ✓ Projected ROI — Calculate ROI Potential
• ✓ Projected Conversions — Estimate Conversion Metrics
• ✓ User-Friendly Interface — Simplify Your Calculations

Common Questions

What does Zeta Global do?

Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to help brands acquire, grow, and retain customers more efficiently. The company unifies identity, data, and activation across channels to deliver personalized, cross-channel marketing at scale, helping marketers optimize ROI and growth. With a focus on enterprise customers, Zeta provides an integrated platform for audience segmentation, real-time activation, analytics, and governance, enabling marketers to transform data into actionable, measurable outcomes.

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