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zenabm.com

London, United Kingdom

ZenABM is a software platform for ABM that provides scoring, analytics, and CRM integrations to help B2B teams optimize account engagement and attribution.

ZenABM is a software platform for account-based marketing that helps B2B teams prioritize target accounts, understand engagement, and drive revenue. It provides plug-and-play account scoring, engagement analytics, and seamless CRM integrations, enabling sales and marketing to act on account‑level insights. The platform consolidates data from ad campaigns and other touchpoints to show how accounts move through ABM stages, which messages resonate, and where to focus outreach. By linking advertising engagement to CRM records and deals, ZenABM supports more accurate attribution and informed decision making. The goal is to simplify ABM workflows, improve targeting, and accelerate the path from awareness to revenue while preserving data privacy and security.

Mission statement

To make account-based marketing easy by delivering plug-and-play scoring, analytics, and CRM integrations that help teams identify high-potential accounts and accelerate revenue.

Products & Services

ZenABM Platform Platform

Accelerate ABM effectiveness with ZenABM's comprehensive analytics and insights.

zenabm.com
  • ✓ ABM campaign analytics dashboards — Visualize Engagement Performance
  • ✓ CRM sync — Streamline Data Management
  • ✓ Zena AI agent — Leverage AI for Insights
  • ✓ Account scoring — Establish Accurate Account Scoring
  • ✓ Revenue attribution — Ensure Accurate Revenue Attribution
  • ✓ Company buyer intent — Identify High-Intent Accounts
  • ✓ Company engagements — Monitor Account Activity
  • ✓ LinkedIn ad campaign insights — Enhance Campaign Performance
  • ✓ Multi-channel revenue attribution — Understand Revenue Sources
  • ✓ BDR assignment — Streamline BDR Assignments
  • ✓ Campaign spend tracking — Monitor Campaign Effectiveness
  • ✓ API access — Integrate Seamlessly
  • ✓ Job title insights — Optimize Targeting
  • ✓ Client reporting dashboards — Streamline Client Reporting
  • ✓ Bespoke RevOps — Customize RevOps Solutions
  • ✓ Buying intent — Automate Buying Intent Assignment
  • ✓ Multi-client account management — Simplify Account Oversight
  • ✓ HubSpot dashboards — Gain Comprehensive ABM Insights
  • ✓ Spend tracking — Track Advertising Expenditures
  • ✓ Slack notifications — Implement Real-Time Notifications

Market Segments

Billion USD 0 1 2 3 4 5 6 Account-based m… Marketing analy… Intent data and… Revenue operati… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% CAGR Growth Potential

Account-based marketing

Capabilities that identify, engage, and measure high-value target accounts with coordinated account-level campaigns and shared insights for sales and marketing.

Market size: $1.6B CAGR: 13.09%
Primary estimate uses Fortune Business Insights, which values the global ABM market at USD 1.56 billion in 2025 and projects a 13.09% CAGR. Other sources (e.g., Market Research Future) report materially larger figures (USD 16.32B in 2024, 19.44% CAGR), reflecting differing market definitions (software-only vs broader platforms/services); the Fortune figure is used here as the conservative, ABM-focused estimate.
GL 20 2 references

Marketing analytics and attribution

Provide dashboards, customizable reporting, and multi-touch attribution to measure campaign effectiveness and quantify impact on pipeline and revenue.

Market size: $4.8B CAGR: 14.64%
Primary source: Fortune Business Insights reports the global marketing attribution software market at USD 4.81 billion (2025) with a projected CAGR ~14.64% (2026–2034). Supplementary industry data (marketing analytics market ~$5.8B in 2024) corroborates a multi-billion market for analytics+attribution and supports the high-growth CAGR indicated by attribution-focused forecasts.
GL TH 2 references

Intent data and account scoring

Real-time buyer intent signals, account intent scoring, and signal aggregation to prioritize outreach and trigger automated workflows.

Market size: $1.5B CAGR: 18%
Search results provided no market-size or CAGR data for "intent data and account scoring." Based on internal market knowledge and industry structure, I estimate this niche (real-time buyer intent signals, account intent scoring, signal aggregation) as a small but rapidly growing segment of B2B MarTech/Data-as-a-Service. Rationale: multiple established vendors (intent-data providers, ABM platforms, CDPs) with subscription models serving enterprise customers imply a market in the low-single-digit billions; given accelerating adoption of ABM, programmatic B2B advertising, and AI-driven scoring, a high-teens CAGR is plausible over the next 3–5 years.

Revenue operations and CRM implementation

Design and implementation of revenue operations including CRM build-out, data models, workflows, dashboards, forecasting, and pipeline analysis to enable data-driven revenue decisions.

Market size: $5.2B CAGR: 16.7%
Estimated using market reports in the provided results. Statifacts reports the global revenue operations market at USD 5.15 billion in 2025 with a 16.7% CAGR (2025–2034). SNSInsider reports a similar scale (USD 6.16B in 2025, CAGR ~17.16%) for 2025–2033. BusinessResearchInsights provides a smaller service-only figure (USD 0.3B in 2026, CAGR 14.9%), indicating variation by scope (software+services vs services-only). I selected Statifacts’ 2025 total (USD 5.15B) and its CAGR (16.7%) as the primary estimate because it covers software and services and aligns with other market sources in the set.
VA MA VA 3 references

Related Organizations

Organizations in the same market segments as ZenABM.

100Signals

100Signals helps software development and IT services firms own a niche and build predictable pipeline through a multi-channel, niche-first marketing system.
310 Creative

B2B marketing agency helping revenue teams grow through inbound marketing, ABM, and revenue operations.
42DM Corporation

Global B2B tech marketing agency delivering end-to-end growth.
Abe Marketing

A data-driven B2B growth agency building revenue-generating marketing engines through targeted campaigns and collaborative sales-marketing alignment.
ABM Demand

ABM Demand helps B2B teams target the right accounts and accelerate pipeline with data-driven ABM and demand-gen services.
AdConversion LLC

AdConversion LLC is a B2B SaaS-focused paid media agency and education platform.

Common Questions

What does ZenABM do?
ZenABM is a software platform for account-based marketing that helps B2B teams prioritize target accounts, understand engagement, and drive revenue. It provides plug-and-play account scoring, engagement analytics, and seamless CRM integrations, enabling sales and marketing to act on account‑level insights. The platform consolidates data from ad campaigns and other touchpoints to show how accounts move through ABM stages, which messages resonate, and where to focus outreach. By linking advertising engagement to CRM records and deals, ZenABM supports more accurate attribution and informed decision making. The goal is to simplify ABM workflows, improve targeting, and accelerate the path from awareness to revenue while preserving data privacy and security.
What is ZenABM's role in the Account-based marketing market?
Capabilities that identify, engage, and measure high-value target accounts with coordinated account-level campaigns and shared insights for sales and marketing.
What is ZenABM's role in the Marketing analytics and attribution market?
Provide dashboards, customizable reporting, and multi-touch attribution to measure campaign effectiveness and quantify impact on pipeline and revenue.
How was the Account-based marketing market size estimate for ZenABM calculated?
Primary estimate uses Fortune Business Insights, which values the global ABM market at USD 1.56 billion in 2025 and projects a 13.09% CAGR. Other sources (e.g., Market Research Future) report materially larger figures (USD 16.32B in 2024, 19.44% CAGR), reflecting differing market definitions (software-only vs broader platforms/services); the Fortune figure is used here as the conservative, ABM-focused estimate.
How was the Marketing analytics and attribution market size estimate for ZenABM calculated?
Primary source: Fortune Business Insights reports the global marketing attribution software market at USD 4.81 billion (2025) with a projected CAGR ~14.64% (2026–2034). Supplementary industry data (marketing analytics market ~$5.8B in 2024) corroborates a multi-billion market for analytics+attribution and supports the high-growth CAGR indicated by attribution-focused forecasts.
ZenABM — company overview

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