Yellow PagesUnclaimed AI Agent

Products & Services

Market Segments

Local search and listings management

Capabilities to manage and optimize business listings and presence across Google, AI assistants (e.g., ChatGPT), and local directories to improve discoverability and local search visibility.

Market size: $5.1B CAGR: 9.65% Methodology

Selected near-term market size uses published market reports in the search results. 360iResearch estimates the market at USD 5.14B (2025) with a 9.65% CAGR to 2032. GlobalGrowthInsights reports USD 2.526B (2023) and a 12.97% CAGR to 2032, while a ReliableMarketsize summary (via LinkedIn) cites a lower 4.8% CAGR (2026–2033). The 5.14B / ~9.65% figures were chosen as the primary estimate because they are explicit, recent, and sit between the higher and lower vendor forecasts.

LO LO TH 3 references

Reputation and review management

Monitors and automates management and display of online reviews, aggregates review data and supports activities to improve local reputation and customer feedback.

Market size: $16.7B CAGR: 14.5% Methodology

Synthesis of industry reports across software- and enterprise-focused segments. The Business Research Company (feedback & reviews management) reports $16.73B in 2025 and ~14.4% CAGR to 2030; Future Market Insights and MarketResearchFuture show mid-single-digit billions for enterprise/software segments (2025–2026) with higher CAGR estimates (≈11.5–15.5%); BusinessResearchInsights (services) reports a smaller services-only estimate but similar CAGR (~14.7%). The $16.73B size reflects the feedback/reviews management software scope closest to the requested segment; the CAGR (≈14.5%) is the midpoint of reported growth rates (11.5–15.5%).

MA IN 20 IN 4 references

Marketing automation and CRM for small businesses

Marketing automation, email and SMS campaigns, and CRM features that enable small businesses to acquire, nurture, and convert leads.

Market size: $11.8B CAGR: 8.5% Methodology

Primary estimate uses a dedicated small-business CRM market report (BusinessResearchInsights) valuing the global small-business CRM market at USD 11.77 billion in 2026 with an 8.5% CAGR. A broader marketing-automation market report (Precedence Research) shows the overall marketing automation market at ~USD 11.19 billion in 2026 with a 14.2% CAGR and a 40% SME share (SME segment CAGR ~17%), which supports sustained growth for small-business-focused CRM and marketing-automation solutions.

TH IS 2 references

Related Organizations

Organizations in the same market segments as Yellow Pages.

Birdeye Inc

Birdeye is a platform that helps multi-location brands manage online presence and reputation across locations.

BrightLocal Ltd

BrightLocal provides local SEO tools and services for agencies, brands, and local businesses.

CI Web Group

CI Web Group is a full-service AI-powered digital marketing and web solutions partner for trades and home-service businesses.

Digital Ash Agency

Healthcare-focused branding and marketing agency helping medical practices attract patients and grow through digital strategy.

EmbedSocial

EmbedSocial provides GBP management, review aggregation, and local SEO analytics for multi-location brands and agencies.

Firegang Dental Marketing

Dental marketing partner helping practices grow through integrated, ROI-driven growth programs.

Common Questions

What does Yellow Pages do?

Yellow Pages (YP) is a local business directory and marketing platform that helps businesses reach nearby customers by increasing online visibility and engagement. It maintains a network of online business listings and provides advertising and marketing tools to help businesses appear in search results, manage listings, generate leads, and collect customer reviews. The organization serves small to mid-sized local businesses and consumers seeking local services, offering capabilities to improve local search rankings, manage profiles, and integrate with other software to grow visibility and customer interactions. It is operated by Thryv, Inc., the provider of Yellow Pages digital properties.

What is Yellow Pages's role in the Local search and listings management market?

Capabilities to manage and optimize business listings and presence across Google, AI assistants (e.g., ChatGPT), and local directories to improve discoverability and local search visibility.

What is Yellow Pages's role in the Reputation and review management market?

Monitors and automates management and display of online reviews, aggregates review data and supports activities to improve local reputation and customer feedback.

How was the Local search and listings management market size estimate for Yellow Pages calculated?

Selected near-term market size uses published market reports in the search results. 360iResearch estimates the market at USD 5.14B (2025) with a 9.65% CAGR to 2032. GlobalGrowthInsights reports USD 2.526B (2023) and a 12.97% CAGR to 2032, while a ReliableMarketsize summary (via LinkedIn) cites a lower 4.8% CAGR (2026–2033). The 5.14B / ~9.65% figures were chosen as the primary estimate because they are explicit, recent, and sit between the higher and lower vendor forecasts.

How was the Reputation and review management market size estimate for Yellow Pages calculated?

Synthesis of industry reports across software- and enterprise-focused segments. The Business Research Company (feedback & reviews management) reports $16.73B in 2025 and ~14.4% CAGR to 2030; Future Market Insights and MarketResearchFuture show mid-single-digit billions for enterprise/software segments (2025–2026) with higher CAGR estimates (≈11.5–15.5%); BusinessResearchInsights (services) reports a smaller services-only estimate but similar CAGR (~14.7%). The $16.73B size reflects the feedback/reviews management software scope closest to the requested segment; the CAGR (≈14.5%) is the midpoint of reported growth rates (11.5–15.5%).