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xgrowth.com.au

South Melbourne, VIC, Australia

APAC-based B2B growth agency specializing in ABM and GTM strategies for mid-market and enterprise tech companies.

xGrowth is an APAC-based B2B growth agency focused on helping technology companies win larger, more strategic accounts. We partner with B2B buyers across APAC to design and execute account-based marketing and go-to-market programs that align marketing, sales and customer success. Our team works with mid-market and enterprise technology brands to build data-informed strategies, targeted campaigns and scalable revenue engines. We provide strategic guidance, campaign execution and enablement capabilities that accelerate growth, improve account penetration and increase share of wallet. We emphasize deep account insight, personalised messaging, and cross-functional collaboration to deliver measurable ROI for clients.

Mission statement

To help B2B technology companies win larger, strategic accounts by aligning marketing and sales through ABM and go-to-market programs.

Products & Services

Account-Based Marketing (ABM) Services Service

Accelerate B2B deal closures through tailored Account-Based Marketing strategies.

xgrowth.com.au/abm-services
  • ✓ ABM campaigns — Engage High-Value Accounts
  • ✓ Customer marketing & account expansion — Maximize Customer Value
  • ✓ Sales enablement — Align Marketing and Sales
  • ✓ GTM Strategic Roadmapping — Enables Consistent Growth
  • ✓ Account insight generation — Inform Targeting Strategies
  • ✓ Deal-based marketing — Accelerate Pipeline Growth
  • ✓ LinkedIn growth strategy — Expand Professional Networks
  • ✓ Conversion copywriting — Enhance Engagement Rates
  • ✓ Intent-based marketing — Target Active Buyers
  • ✓ Landing pages & micro-pages — Increase Conversion Rates
  • ✓ Social and display advertising — Boost Brand Visibility
  • ✓ Market Insights & Analytics — Informs Strategic Decisions
  • ✓ Customised list building — Targeted Outreach
  • ✓ IP targeted ads — Precision Targeting

Market Segments

Billion USD 0 20 40 60 80 100 Account-based m… Account intelli… Demand generati… Sales enablemen… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% CAGR Growth Potential

Account-based marketing

Targeted programs and campaigns that engage named accounts through personalised messaging, ICP development, IP-targeted ads, landing pages and coordinated multi-channel outreach to win and expand strategic B2B accounts.

Market size: $1.1B CAGR: 11.94%
Estimate based primarily on reported market figures in the provided search results. Mordor Intelligence reports a market size of USD 1.15 billion in 2026 and forecasts 11.94% CAGR to 2031. IndustryARC reports USD 0.904 billion in 2023 rising to USD 1.86 billion with ~12% CAGR to 2030. Both sources align near a ~1.0–1.2 billion current market and ~12% multi-year CAGR, so the market size is taken as USD 1.15B and growth potential as ~11.94% CAGR.
MA AC 2 references

Account intelligence and intent

Capabilities to generate actionable account insights, prioritise targets and detect buying intent using data-driven analytics, customised list building and intent-based signals to inform messaging and outreach.

Market size: $2.9B CAGR: 18.2%
Primary source (MarketsandMarkets) reports the account intelligence market at $2.1B in 2024 rising to $4.8B by 2029 (18.2% CAGR). I projected a 2026 market size by applying that 18.2% CAGR to 2024 (≈$2.93B). Broader industry reports for adjacent categories (sales intelligence; MarketGrowthReports) show similar multi-billion market sizes and CAGRs in the mid-single to high-teens range, corroborating strong growth potential.
GL MA MA 3 references

Demand generation and paid media

Demand-creation activities across digital channels including LinkedIn growth strategy, social and display advertising, conversion-focused landing pages and deal-based marketing to accelerate pipeline.

Market size: $96.7B CAGR: 12%
Used two explicit market references in the search results: PSMarketResearch’s online advertising market (USD 450.8B in 2025, CAGR 12.5%) as a proxy for total paid-media spend, and BusinessResearchInsights’ demand generation software market (USD 6.56B in 2026, CAGR 11.32%). Estimated the “demand generation and paid media” segment as a subset of online advertising (assumed ~20% attributable to demand-creation paid media and related services) plus the standalone demand-generation software market: 0.20 * 450.8 + 6.56 ≈ USD 96.7B. Growth potential (CAGR ~12.0%) is a weighted blend of online advertising CAGR (12.5%) and demand-generation software CAGR (11.32%), rounded to one decimal.
MA DE 2 references

Sales enablement and customer expansion

Sales enablement content, go-to-market strategic roadmapping and customer marketing programs designed to accelerate deal close rates, increase account penetration and expand share of wallet.

Market size: $7.0B CAGR: 16.4%
Primary sources in the provided results estimate the sales enablement platform market at roughly $6.9–7.4B around 2025–2026 and forecast strong expansion driven by AI and cloud adoption. FutureMarketInsights and CoherentMarketInsights both report ~USD 7B (2026) and a 16.4% CAGR; other reports show lower (13.6%) and higher long‑range forecasts. I selected a current market size of ~7.0 billion USD (midpoint of cited 6.9–7.4B figures) and a growth potential of 16.4% CAGR based on multiple independent forecasts in the results.
MA TH PR MA 4 references

Related Organizations

Organizations in the same market segments as xGrowth Pty Ltd.

100Signals

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310 Creative

B2B marketing agency helping revenue teams grow through inbound marketing, ABM, and revenue operations.
42DM Corporation

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AI bees

AI bees provides AI-powered B2B lead generation and outbound outreach services to help organizations acquire new customers and accelerate growth.
Align Software

A data-driven GTM platform that unifies revenue teams around high-value ICPs and buyer groups to improve targeting and measurable growth.
Almoh Media

Almoh Media is a US-based B2B marketing agency delivering data-driven lead generation, ABM, and demand generation to help enterprises and agencies grow revenue.

Common Questions

What does xGrowth Pty Ltd do?
xGrowth is an APAC-based B2B growth agency focused on helping technology companies win larger, more strategic accounts. We partner with B2B buyers across APAC to design and execute account-based marketing and go-to-market programs that align marketing, sales and customer success. Our team works with mid-market and enterprise technology brands to build data-informed strategies, targeted campaigns and scalable revenue engines. We provide strategic guidance, campaign execution and enablement capabilities that accelerate growth, improve account penetration and increase share of wallet. We emphasize deep account insight, personalised messaging, and cross-functional collaboration to deliver measurable ROI for clients.
What is xGrowth Pty Ltd's role in the Account-based marketing market?
Targeted programs and campaigns that engage named accounts through personalised messaging, ICP development, IP-targeted ads, landing pages and coordinated multi-channel outreach to win and expand strategic B2B accounts.
What is xGrowth Pty Ltd's role in the Account intelligence and intent market?
Capabilities to generate actionable account insights, prioritise targets and detect buying intent using data-driven analytics, customised list building and intent-based signals to inform messaging and outreach.
How was the Account-based marketing market size estimate for xGrowth Pty Ltd calculated?
Estimate based primarily on reported market figures in the provided search results. Mordor Intelligence reports a market size of USD 1.15 billion in 2026 and forecasts 11.94% CAGR to 2031. IndustryARC reports USD 0.904 billion in 2023 rising to USD 1.86 billion with ~12% CAGR to 2030. Both sources align near a ~1.0–1.2 billion current market and ~12% multi-year CAGR, so the market size is taken as USD 1.15B and growth potential as ~11.94% CAGR.
How was the Account intelligence and intent market size estimate for xGrowth Pty Ltd calculated?
Primary source (MarketsandMarkets) reports the account intelligence market at $2.1B in 2024 rising to $4.8B by 2029 (18.2% CAGR). I projected a 2026 market size by applying that 18.2% CAGR to 2024 (≈$2.93B). Broader industry reports for adjacent categories (sales intelligence; MarketGrowthReports) show similar multi-billion market sizes and CAGRs in the mid-single to high-teens range, corroborating strong growth potential.
xGrowth Pty Ltd — company overview

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