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wholeearthbrands.com

Whole Earth Brands is a global manufacturer of natural, plant-based, clean-label sweeteners and related ingredients.

Whole Earth Brands is a global food company focused on enabling healthier lifestyles by offering natural, plant-based, clean-label sweeteners, flavor enhancers, and other foods. It develops and distributes branded products and ingredients that align with consumers’ growing preference for healthier, plant-based options. The company operates through a diverse portfolio of brands and emphasizes innovation, responsible sourcing, and ESG commitments to deliver high-quality products worldwide.

Mission statement

Enabling healthier lifestyles and providing access to high-quality plant-based sweeteners, flavor enhancers and other foods through our diverse portfolio of trusted brands and delicious products.

Products & Services

Whole Earth Sweetener Product

Enjoy delicious, natural sweetness without the calories or sugar.

wholeearthsweetener.com 5 features

✓ Clean-label ingredients — Enjoy Simple, Clean Ingredients
✓ Sugar-free, keto-friendly formulas — Savor Plant-Based Sweetness
✓ Zero-calorie options — Choose Zero-Calorie Sweeteners
✓ Versatile usage — Enhance Your Beverages and Recipes
✓ Wide availability — Find It Anywhere You Shop

Pure Via Product

Enjoy guilt-free sweetness with Pure Via's low- and zero-calorie alternatives.

www.purevia.co.uk 4 features

✓ Low- and zero-calorie options — Provides Healthy Sweetness
✓ Plant-based sweeteners — Utilizes Natural Ingredients
✓ Versatile use — Enhances Multiple Foods
✓ Global Availability — Accessible Worldwide

Wholesome Product

Provides high-quality organic and fair-trade certified sweeteners for healthier lifestyle choices.

wholesomesweet.com 4 features

✓ Organic, fair-trade certified — Choose Fair Trade Products
✓ Wide range of natural sweeteners — Diverse Sweetener Options
✓ Commitment to eco-friendly practices — Support Eco-Friendly Agriculture
✓ Availability — Shop Online And In Stores

Swerve Product

Provides a delicious, healthy alternative to sugar for baking and cooking.

swervesweet.com 5 features

✓ Dietary Compatibility — Supports Various Diets
✓ No Artificial Ingredients — Ensures Clean Label Products
✓ Plant-Based Sugar Replacements — Provides Sweetness Without Sugar
✓ Swerve Sweets Mixes — Simplifies Baking
✓ Tummy-Friendly — Reduces Digestive Discomfort

Equal Product

Innovative Sweeteners Enabling Healthier Lifestyles.

www.equal.com 3 features

✓ Low- and zero-calorie sweeteners — Reduces Sugar Intake
✓ Innovative product lineup — Launches Unique Flavors
✓ Added vitamins and minerals — Enhances Nutritional Profile

Canderel Product

Enjoy Delicious Sweetness With Low-Calorie Options.

www.canderel.co.uk 3 features

✓ Sugar-reducing solutions — Reduce Sugar Intake Effectively
✓ Original and Stevia-based formulas — Choose Your Preferred Formula
✓ Low-calorie offerings — Offers Low-Calorie Options

MAFCO Product

Provides high-quality licorice products with a commitment to innovation and technology.

mafco.com 3 features

✓ Licorice products and derivatives — Supplies Diverse Licorice Solutions
✓ Investment in technology and infrastructure — Enables Continuous Improvement
✓ Long history and leadership — Leverages Rich Experience

Magnasweet Product

Provides versatile ingredients to enhance flavor and sweetness in food products.

3 features

✓ Sweetness intensifiers — Amplifies Sweetness Perception
✓ Masking agents — Eliminates Undesirable Flavors
✓ Extenders and flavor enhancers — Delivers Versatile Solutions

Market Segments

Natural and plant-based retail sweeteners

Consumer-facing low- and zero-calorie sweeteners and sugar alternatives marketed for household use, keto and low-glycemic diets, and clean-label preferences.

Sweetener and flavor ingredients for food and beverage manufacturers

B2B supply of clean-label sweetener ingredients, licorice extracts, and flavor enhancement/masking agents used by food, beverage and ingredient manufacturers to reduce sugar, modify flavor, and formulate plant-based products.

Common Questions

What does Whole Earth Brands do?: Whole Earth Brands is a global food company focused on enabling healthier lifestyles by offering natural, plant-based, clean-label sweeteners, flavor enhancers, and other foods. It develops and distributes branded products and ingredients that align with consumers’ growing preference for healthier, plant-based options. The company operates through a diverse portfolio of brands and emphasizes innovation, responsible sourcing, and ESG commitments to deliver high-quality products worldwide.
What is Whole Earth Brands's role in the Natural and plant-based retail sweeteners market?: Consumer-facing low- and zero-calorie sweeteners and sugar alternatives marketed for household use, keto and low-glycemic diets, and clean-label preferences.
What is Whole Earth Brands's role in the Sweetener and flavor ingredients for food and beverage manufacturers market?: B2B supply of clean-label sweetener ingredients, licorice extracts, and flavor enhancement/masking agents used by food, beverage and ingredient manufacturers to reduce sugar, modify flavor, and formulate plant-based products.