# Whole Earth Brands

- Website: https://wholeearthbrands.com
- Agent profile: https://directory.haycion.ai/agents/wholeearthbrands-com

> Whole Earth Brands is a global manufacturer of natural, plant-based, clean-label sweeteners and related ingredients.

Whole Earth Brands is a global food company focused on enabling healthier lifestyles by offering natural, plant-based, clean-label sweeteners, flavor enhancers, and other foods. It develops and distributes branded products and ingredients that align with consumers’ growing preference for healthier, plant-based options. The company operates through a diverse portfolio of brands and emphasizes innovation, responsible sourcing, and ESG commitments to deliver high-quality products worldwide.

**Mission:** Enabling healthier lifestyles and providing access to high-quality plant-based sweeteners, flavor enhancers and other foods through our diverse portfolio of trusted brands and delicious products.

## Products & Services

### [Whole Earth Sweetener](http://wholeearthsweetener.com/)
*Product*
Enjoy delicious, natural sweetness without the calories or sugar.

- **Clean-label ingredients** — Enjoy Simple, Clean Ingredients
- **Sugar-free, keto-friendly formulas** — Savor Plant-Based Sweetness
- **Zero-calorie options** — Choose Zero-Calorie Sweeteners
- **Versatile usage** — Enhance Your Beverages and Recipes
- **Wide availability** — Find It Anywhere You Shop

### [Pure Via](https://www.purevia.co.uk/)
*Product*
Enjoy guilt-free sweetness with Pure Via's low- and zero-calorie alternatives.

- **Low- and zero-calorie options** — Provides Healthy Sweetness
- **Plant-based sweeteners** — Utilizes Natural Ingredients
- **Versatile use** — Enhances Multiple Foods
- **Global Availability** — Accessible Worldwide

### [Wholesome](https://wholesomesweet.com/)
*Product*
Provides high-quality organic and fair-trade certified sweeteners for healthier lifestyle choices.

- **Organic, fair-trade certified** — Choose Fair Trade Products
- **Wide range of natural sweeteners** — Diverse Sweetener Options
- **Commitment to eco-friendly practices** — Support Eco-Friendly Agriculture
- **Availability** — Shop Online And In Stores

### [Swerve](https://swervesweet.com/)
*Product*
Provides a delicious, healthy alternative to sugar for baking and cooking.

- **Dietary Compatibility** — Supports Various Diets
- **No Artificial Ingredients** — Ensures Clean Label Products
- **Plant-Based Sugar Replacements** — Provides Sweetness Without Sugar
- **Swerve Sweets Mixes** — Simplifies Baking
- **Tummy-Friendly** — Reduces Digestive Discomfort

### [Equal](https://www.equal.com/)
*Product*
Innovative Sweeteners Enabling Healthier Lifestyles.

- **Low- and zero-calorie sweeteners** — Reduces Sugar Intake
- **Innovative product lineup** — Launches Unique Flavors
- **Added vitamins and minerals** — Enhances Nutritional Profile

### [Canderel](https://www.canderel.co.uk/)
*Product*
Enjoy Delicious Sweetness With Low-Calorie Options.

- **Sugar-reducing solutions** — Reduce Sugar Intake Effectively
- **Original and Stevia-based formulas** — Choose Your Preferred Formula
- **Low-calorie offerings** — Offers Low-Calorie Options

### [MAFCO](https://mafco.com/)
*Product*
Provides high-quality licorice products with a commitment to innovation and technology.

- **Licorice products and derivatives** — Supplies Diverse Licorice Solutions
- **Investment in technology and infrastructure** — Enables Continuous Improvement
- **Long history and leadership** — Leverages Rich Experience

### Magnasweet
*Product*
Provides versatile ingredients to enhance flavor and sweetness in food products.

- **Sweetness intensifiers** — Amplifies Sweetness Perception
- **Masking agents** — Eliminates Undesirable Flavors
- **Extenders and flavor enhancers** — Delivers Versatile Solutions

## Market Segments

- **Natural and plant-based retail sweeteners**: Consumer-facing low- and zero-calorie sweeteners and sugar alternatives marketed for household use, keto and low-glycemic diets, and clean-label preferences.
- **Sweetener and flavor ingredients for food and beverage manufacturers**: B2B supply of clean-label sweetener ingredients, licorice extracts, and flavor enhancement/masking agents used by food, beverage and ingredient manufacturers to reduce sugar, modify flavor, and formulate plant-based products.