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wearesocial.com
We Are Social is a global, socially-led creative agency specializing in social media, influencer marketing, and culture-driven campaigns.
We Are Social is a global socially-led creative agency with unrivaled social media and influencer marketing expertise. With 1,200 people spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures. We help our clients reach the right people in a strategic, relevant and effective way.
Mission statement
Our mission is to help brands reach the right people in a strategic, relevant and effective way by delivering socially-led, culture-driven campaigns across influencer marketing, content production, and social storytelling.
Products & Services
Campaign and Social Strategy Service
Enhance brand relevance with strategic, culture-driven social planning.
wearesocial.com/us/service/campaign-and-social-strategy- ✓ Cultural Conversation Strategy — Leverage Cultural Insights
- ✓ Cultural Foresight — Prepare for Cultural Changes
- ✓ Collaborative Research Planning — Drive Insight-Driven Strategies
- ✓ Always-On Social Engagement — Ensure Continuous Brand Presence
- ✓ Creator Partnerships — Enhance Brand Credibility
Social-first Creative and Design Service
Deliver impactful, integrated campaigns through social-first creative strategies.
wearesocial.com/us/service/social-first-creative-and-design- ✓ Integrated Campaigns — Create Seamless Brand Experiences
- ✓ 12-month Content Roadmap — Guide Conversations Strategically
- ✓ Long-form and Short-form Content — Diversify Content Delivery
- ✓ Gaming Activations — Engage Through Gaming
- ✓ Real-time Reactive Conversations — Capture Relevant Moments
Social-first Production Service
Create culturally relevant social content across all platforms.
wearesocial.com/us/service/social-first-production- ✓ Cross-platform Content — Engage Diverse Audiences
- ✓ In-house Production Arm — Streamline Production Processes
- ✓ Single-roof Production — Enhance Collaboration
- ✓ Culturally Relevant Content Creation — Connect with Today's Audiences
We Are Social Studios Service
Delivers culturally relevant content optimized for all social platforms.
wearesocial.com/us/we-are-social-studios- ✓ In-house Production — Ensures Seamless Production Process
- ✓ Social-first Approach — Maximizes Audience Engagement
- ✓ Cross-format Delivery — Offers Versatile Content Formats
- ✓ Innovative Content Creation — Enhances Brand Storytelling
- ✓ Agile Production — Provides Quick Turnaround
AI Service
Leverages AI tools to enhance audience engagement and streamline content production.
wearesocial.com/us/service/ai- ✓ Human Prompt Anchored AI — Integrate Creativity
- ✓ Amplified Audience Insight — Enhance Understanding
- ✓ Scaled Production — Increase Efficiency
- ✓ Advanced Storytelling — Unlock Unique Narratives
Innovation Service
Transform change into brand growth with tailored innovation strategies.
wearesocial.com/us/service/innovation- ✓ Future-focused Strategy — Map Future Trends
- ✓ Change to Growth — Transform Change Into Growth
- ✓ Integrated AI Strategy — Leverage AI for Insights
- ✓ Reimagined Digital Spaces — Create Engaging Digital Experiences
Activations and Events Service
Create impactful cultural experiences through integrated activations and events targeted for maximum audience engagement.
wearesocial.com/us/service/activations-and-events- ✓ Integrated Coverage — Maximize Reach
- ✓ On-ground Activations — Engage Audiences
- ✓ Online Amplification — Boost Visibility
- ✓ Cultural Relevance — Connect With Culture
Paid Media Planning and Buying Service
Deliver targeted paid media strategies to maximize brand impact.
wearesocial.com/us/service/paid-media-planning-and-buying- ✓ Continuous Optimization — Drive Improved Campaign Performance
- ✓ Integrated Paid Media — Build Cohesive Campaigns
- ✓ Targeted Audience Strategies — Reach Relevant Audiences
- ✓ Social-Native Assets — Enhance Engagement
We Are Social Sport Service
Transform sports marketing by connecting brands to cultural moments.
wearesocial.com/us/we-are-social-sport- ✓ Cultural Legacy — Create Lasting Impressions
- ✓ Global Sports Marketing — Leverage Global Market Expertise
- ✓ Moment-Driven Campaigns — Capitalize On Key Moments
- ✓ Engagement with Next-Gen Audiences — Connect with Young Fans
- ✓ Cultural Insights Integration — Integrate Cultural Trends
We Are Social Gaming Service
Engage with gaming audiences through impactful and creative campaigns.
wearesocial.com/sg/gaming- ✓ Connected Amplification — Maximize Brand Impact
- ✓ Gaming and Esports Experiences — Create Immersive Gaming Experiences
- ✓ Gaming Culture Understanding — Leverage Gaming Insights
- ✓ Strategic Cultural Insights — Align with Cultural Trends
- ✓ Custom Campaign Development — Design Tailored Campaigns
Kobe AI Influencer Marketing Service
Connects brands with the right influencers using AI technology.
www.getkobe.com- ✓ AI-powered Influencer Matching — Leverage AI to Match Influencers
- ✓ Celebrity and Creator Connections — Connect with Influential Personalities
- ✓ Award-winning Credibility — Join an Award-Winning Agency
- ✓ Seamless Campaign Integration — Seamlessly Integrate Campaigns
Market Segments
Influencer marketing
Services to identify, contract, and manage creators, produce creator-led content, cultivate long-term creator partnerships, and run paid amplification with measurement and optimization.
Social-first creative
High-volume, platform-native content production and social-first storytelling driven by audience insights, daily relevance, and native-format optimization for distribution and performance.
Cultural strategy and insights
Data-driven cultural insight, trend forecasting and audience anthropology to identify cultural opportunities and inform creative direction.
Paid social advertising
Paid social campaign strategy, audience segmentation, creative testing, and optimization across platforms to drive leads and engagement.
Gaming and Esports Marketing
Specialized marketing and experience design for gaming and esports audiences, combining cultural insight, connected amplification and custom campaign development.
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Common Questions
- What does We Are Social do?
- We Are Social is a global socially-led creative agency with unrivaled social media and influencer marketing expertise. With 1,200 people spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures. We help our clients reach the right people in a strategic, relevant and effective way.
- What is We Are Social's role in the Influencer marketing market?
- Services to identify, contract, and manage creators, produce creator-led content, cultivate long-term creator partnerships, and run paid amplification with measurement and optimization.
- What is We Are Social's role in the Social-first creative market?
- High-volume, platform-native content production and social-first storytelling driven by audience insights, daily relevance, and native-format optimization for distribution and performance.
- How was the Influencer marketing market size estimate for We Are Social calculated?
- Sources show divergent definitions: Sprout Social (citing Statista) reports the broader influencer marketing industry at about USD 32.6 billion (2025). Firm-level reports for influencer marketing platforms vary: Fortune Business Insights values the platform market at USD 23.59 billion (2025) with a 15.9% CAGR (2026–2034), while MarketsandMarkets reports a smaller platform estimate (USD 1.15 billion in 2026; 12.0% CAGR to 2031). Because the requested segment includes platform tools, services, content production, and paid amplification (a broader industry scope), I align with the broader industry figure (~USD 32.6B) and estimate growth potential as a midpoint across reported platform CAGRs (~12–15.9%), giving ~13% CAGR.
- How was the Social-first creative market size estimate for We Are Social calculated?
- Primary estimate uses Future Market Insights’ Social Media Content Creation market sizing (USD 7.6B in 2025) and its 14.5% CAGR (2025–2035). Broader context from creative agency research (USD 17.12B market, 4.5% CAGR) and industry commentary that social captured ~25% of global ad spend (global ad spend > $1T) support strong growth and addressable demand for social-first creative services.
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