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www.wbur.orgBoston, MA, United States
WBUR is a public radio and NPR member station delivering news, culture, and investigative reporting with in-house audio production capabilities.
WBUR is a public radio broadcaster and NPR member station that provides local news, arts and culture reporting, and investigative journalism. The organization operates an in-house audio production capability and offers end-to-end audio storytelling services, collaborating with organizations to tell stories and distribute content. WBUR’s journalism and programming inform, engage, and connect diverse audiences through trusted reporting and compelling storytelling.
Mission statement
WBUR’s mission is to inform and engage the public with high-quality journalism and distinctive audio storytelling, helping listeners understand their world and participate in their communities.
Products & Services
CitySpace Productions Service
Crafting compelling podcasts that enhance brand authority and audience engagement.
www.wbur.org/inside/cityspaceproductions- ✓ End to end production — Tailor Your Production
- ✓ Podcast visioning — Shape Your Concept
- ✓ Custom Podcasts — Create Tailored Content
- ✓ Audience development — Grow Your Audience
- ✓ Podcast distribution — Maximize Your Reach
- ✓ Research, reporting and editing — Ensure Quality Content
- ✓ Engineering, sound design and music — Design Unique Sound
- ✓ Show marketing — Promote Your Show
WBUR Sponsorship Service
Gain visibility and credibility through WBUR's sponsorship opportunities.
www.wbur.org/sponsorship/about- ✓ Direct Audience Access — Engage with Educated Consumers
- ✓ Credibility Through Association — Builds Trust and Credibility
- ✓ Impression Volume — Reach Millions Monthly
- ✓ Custom Partnership Plans — Tailors Plans for Unique Needs
- ✓ Multi Platform Reach — Engage Across Multiple Channels
WBUR Membership Service
Gain exclusive access and discounts with WBUR Membership.
www.wbur.org/membership- ✓ Edward R. Murrow Society Access — Connect with Leadership
- ✓ Partner Discounts — Save on Local Offers
- ✓ Member Card Benefits — Unlock Exclusive Perks
- ✓ Sustainer Program — Provide Sustainable Support
- ✓ WBUR Listen App — Access Content On-the-Go
Edward R. Murrow Society Platform
Join a community of leadership donors for exclusive access to events and insights.
www.wbur.org/murrowsociety- ✓ Early Event Access — Secure Your Spot First
- ✓ Behind the Scenes Tours — Experience Insider Access
- ✓ Leadership Networking — Expand Your Connections
- ✓ Impact and Gala Insights — Understand Your Impact
WBUR Listen App Platform
Stream WBUR's local news and programs effortlessly on mobile devices.
www.wbur.org/ways-to-listen- ✓ App Access — Access WBUR Anywhere
- ✓ Live Streaming — Stream Live Radio
- ✓ On-Demand Listening — Enjoy Anytime Podcasts
- ✓ User-Friendly Interface — Fast Navigation
- ✓ Device Compatibility — Available on Multiple Platforms
Market Segments
Branded podcast production
End-to-end development of branded and custom podcasts including concepting, editorial research, reporting, sound design, engineering and full episode production for organizations.
Digital audio distribution and streaming
Delivery and distribution of live and on-demand radio and podcast content via mobile apps and platform syndication to maximize reach and accessibility.
Audio audience development and marketing
Services to grow and engage listener audiences through show marketing, audience development strategies, promotion and analytics.
Sponsorship and brand partnerships
Custom sponsorship planning and partnership programs that connect brands to public radio audiences across broadcast, podcasts, digital and events to build credibility and reach.
Membership and donor engagement
Programs that recruit, retain and deepen supporter relationships through recurring giving, member benefits, exclusive events and leadership donor communities.
Editorial and investigative audio services
Research, reporting, investigative journalism, editing and editorial oversight to produce authoritative audio storytelling and content for broadcast or branded series.
Related Organizations
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Australia’s leading full-service podcast production agency, helping brands and thought leaders find their voice and reach audiences through end-to-end audio content.
Common Questions
- What does WBUR do?
- WBUR is a public radio broadcaster and NPR member station that provides local news, arts and culture reporting, and investigative journalism. The organization operates an in-house audio production capability and offers end-to-end audio storytelling services, collaborating with organizations to tell stories and distribute content. WBUR’s journalism and programming inform, engage, and connect diverse audiences through trusted reporting and compelling storytelling.
- What is WBUR's role in the Branded podcast production market?
- End-to-end development of branded and custom podcasts including concepting, editorial research, reporting, sound design, engineering and full episode production for organizations.
- What is WBUR's role in the Digital audio distribution and streaming market?
- Delivery and distribution of live and on-demand radio and podcast content via mobile apps and platform syndication to maximize reach and accessibility.
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