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waveup.com

Waveup is a strategic advisory firm helping startups and growing companies raise capital and optimize exits through fundraising, M&A, and growth strategy.

Waveup is a strategic advisory and fundraising partner that supports startups and growth-stage companies in raising capital, executing exits, and accelerating growth. The firm provides end-to-end services that include investment materials creation (pitch decks, business plans, teasers), financial modeling, investor relations, and post-investment reporting; outsourced M&A advisory with CIM development and valuation; growth and go-to-market strategy, market research, and market-entry analysis; and design services for compelling investor and sales presentations. With industry focus spanning Healthtech, Biotech, MedTech, Femtech, Wellness, Consumer Goods, Cannabis and Psychedelics, and more, Waveup serves founders, executives, and investors seeking clarity, credibility, and measurable outcomes.

Mission statement

To help founders access capital and strategic opportunities by delivering clear investment materials, rigorous financial modeling, strategic go-to-market guidance, and trusted investor relations.

Products & Services

Investment Materials Creation Service

Enhance fundraising success with tailored investment materials for startups.

waveup.com/investment-materials-creation
  • Cash Flow Projections — Predict Cash Movement
  • Custom Financial Model — Build Unique Financial Projections
  • Pitch Deck Consulting — Creates Compelling Presentations
  • Startup Financial Model Creation — Enhances Financial Clarity
  • Scenario Analysis — Evaluate Different Strategies
  • Revenue Forecasting — Anticipate Future Earnings
  • Business Plan Development — Supports Comprehensive Fundraising
  • Burn Rate Analysis — Monitor Cash Drain Rate
  • Investment Teaser & One-Pager Creation — Generates Investor Interest

Investor Targeting and Outreach Service

Streamline investor outreach and engagement for successful fundraising.

waveup.com/investor-targeting-and-outreach
  • Investor Targeting — Identify Key Investors
  • Engagement Management — Manage Investor Relations

Due Diligence Consulting Service

Facilitates comprehensive due diligence for fundraising and M&A activities.

waveup.com/due-diligence-consulting
  • Due Diligence Consulting — Streamlines Due Diligence Processes
  • Diligence Coordination — Enhances Stakeholder Communication

Post-Investment Reporting and Communication Service

Enhances investor relations through consistent updates and reporting.

waveup.com/post-investment-reporting-and-communication
  • Post-Investment Reporting — Facilitates Ongoing Investor Engagement
  • Communication Strategies — Aligns Expectations and Builds Relationships

Pre-seed Funding Services Service

Streamlined support for startups to raise early-stage funding effectively.

waveup.com/pre-seed-funding-services
  • Investment Materials Creation — Builds Effective Presentation Materials
  • Financial Modeling Services — Projects Financial Outcomes
  • Strategy Support — Enhances Fundraising Strategy
  • Investor Relations Support — Strengthens Investor Connections

Seed Funding for Startups Service

Expert support for seed funding, ensuring startups are well-prepared to secure investments.

waveup.com/seed-funding-for-startups
  • Seed Funding Services — Access Capital Efficiently
  • Financial Modeling Services — Demonstrate Financial Viability
  • Investor Relations Management — Build Strong Investor Relationships
  • Post-Investment Reporting — Enhance Investor Trust

Series A Funding Advisory Service

Guidance and resources for successful Series A capital raising.

waveup.com/series-a-funding-advisory
  • Strategic Guidance — Enhance Investment Appeal
  • Investor Materials Alignment — Create Compelling Investor Materials
  • Financial Modeling Services — Provide Financial Clarity
  • Investor Relations Support — Facilitate Connections
  • Post-Investment Reporting — Ensure Continued Investor Engagement

Series B Funding Services Service

Expert guidance to secure Series B funding and boost growth.

waveup.com/series-b-funding-services
  • Series B Funding Services — Enhance Funding Opportunities
  • Investment Materials Creation — Develop Compelling Materials
  • Financial Modeling Services — Forecast Financial Growth
  • Investor Relations Services — Build Strong Investor Relationships
  • Post-Investment Reporting — Maintain Investor Confidence

Confidential Information Memorandum (CIM) Development Service

Expertly crafted CIMs that enhance investment appeal.

waveup.com/confidential-information-memorandum
  • Executive Summary Consulting — Craft Your Executive Summary
  • Company Overview — Highlights Your Business
  • Growth Opportunities and Projections — Identify Growth Paths
  • Financial Performance Analysis — Detail Financial Insights
  • Management and Organizational Structure — Showcase Your Team

Industry Analysis Services Service

Enhance strategic decisions with thorough industry insights.

waveup.com/industry-analysis-services
  • Industry Analysis — Deliver In-Depth Market Understanding
  • Competitive Landscape Assessment — Identify Competitive Advantages
  • Market Dynamics Insights — Adapt Strategies to Changing Markets

Business Valuation Services Service

Accurate valuation services for effective business decision-making.

waveup.com/business-valuation-services
  • Business Valuation — Provides Reliable Valuation Results
  • Transaction Support — Enhances Transaction Outcomes
  • Support for Fundraising — Facilitates Capital Raising Efforts
  • Strategic Planning Assistance — Supports Informed Strategic Decisions

Go-To-Market Strategy Service

Expert guidance on market entry strategies for startups.

waveup.com/growth-strategy
  • Market Entry Strategy Analysis — Identify Paths To New Markets
  • Market Opportunity Analysis — Assess Market Size And Potential
  • Market Research Services — Gather Insights For Informed Decisions

Market Segments

Billion USD 0 20 40 60 80 Capital raising… Mergers and acq… Investor materi… Financial model… Go-to-market an… Market Size (Billion USD)
0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 11% CAGR Growth Potential

Capital raising advisory

Services that prepare companies for equity financings, covering fundraising strategy, round-specific advisory (pre-seed to Series B), investor targeting and outreach.

Market size: $2.4B CAGR: 8%
No explicit market-size or CAGR figures were present in the supplied search results (they are firm service pages and market-structure guidance). I estimated the market using internal industry reasoning: global early-stage (pre-seed to Series B) private financings are on the order of low-hundreds of billions USD annually; assuming ~USD 180–220B of capital raised annually in that segment and an effective average advisory fee/penetration of roughly 1.0–1.5% (weighted down because many early rounds use no paid adviser but smaller rounds command higher fee rates), yields an advisory services market of about USD 2.0–3.3B; I selected a midpoint estimate of USD 2.4B. Growth potential (CAGR ~8.0%) reflects continued expansion of private capital markets, ongoing startup formation, increasing use of professional fundraising support, and digital/intermediary reach—tempered by fundraising cyclicality and potential fee compression.

Mergers and acquisitions advisory

Advisory and execution support for buy- and sell-side M&A, including valuation, confidential information memorandum (CIM) development, due diligence coordination, and transaction marketing.

Market size: $28.6B CAGR: 2.6%
Estimates based on multiple market-research reports in the provided search results. Reanin reports a 2025 market value of USD 28,622.01 million with a 2.6% CAGR; MarketReportsWorld reports ~USD 27,946.6 million (2024) with a 2.5% CAGR; BusinessResearchInsights reports ~USD 29.28 billion (2026) with a 2.5% CAGR. I used the midpoint/consensus of these sources for the market size (≈28.62B) and selected 2.6% as the representative CAGR.
MA MA TH 3 references

Investor materials and communications

Creation and management of investor-facing collateral and communications, including pitch decks, teasers, business plans, and ongoing investor reporting.

Market size: $3.5B CAGR: 9%
Estimated by reconciling published investor-relations/IR software market figures: MRFR reports a 2024 software market of $5.1B with a 9.27% CAGR; The Business Research Company (via NatLawReview) reports ~$2.99B in 2024 and projects 10.1% CAGR to 2029. The broader public-relations/communications market is much larger (~$172.4B by 2032 at 6.3% CAGR). Because the user segment (creation and management of investor-facing collateral and reporting) spans services and some software/tools, I selected a mid-point service-focused estimate (~$3.5B) and a growth rate (9.0%) between the IR-software and IR-solutions forecasts.

Financial modeling and valuation

Financial modeling, forecasting, scenario analysis and formal valuation services to support fundraising, strategic planning and transaction decision-making.

Market size: $7.0B CAGR: 7%
No explicit market-size or CAGR figures were present in the supplied search results. I estimated the global market for financial modeling & valuation services (including specialist advisory, outsourced modeling/valuation, related FP&A software and training) at roughly $7 billion. Rationale: this segment is a subset of corporate finance/advisory and FP&A/CMP software markets — both multi‑billion-dollar categories — and financial-modeling/valuation work is a recurring, specialized professional service used across M&A, fundraising, strategy and FP&A. Demand drivers (ongoing M&A and fundraising activity, increased FP&A sophistication, SaaS automation and regulation) support moderate growth; I therefore estimate a mid-single-digit CAGR (~7%).

Go-to-market and market research

Market research, market-entry analysis, competitive landscape assessment and go-to-market strategy to inform positioning and growth planning.

Market size: $80.0B CAGR: 6.5%
Search results describe scope and importance of go-to-market (GTM) and market‑research services (market-entry analysis, competitive assessment, GTM planning) but do not include explicit market‑size or CAGR figures. I estimated the market using internal industry benchmarks: the global market‑research services industry is commonly in the low‑to‑mid tens of billions (roughly $70–80B) and GTM/market‑entry strategy services (a niche within marketing and management consulting) add several billion dollars in professional services revenue. Combining those adjacent service pools yields an approximate global addressable market of ~$80B for “go‑to‑market and market research” professional services. Growth drivers supporting a mid‑single‑digit to high‑single‑digit CAGR (estimated 6.5%) include sustained demand for product launches and market entry support, increased use of data/AI for market intelligence, and higher adoption of structured GTM processes across B2B and B2C organizations. Note: searchResults contained qualitative demand signals but no explicit market‑size or CAGR data, so values above are estimates based on internal industry benchmarks and observed demand trends in the provided sources.

Related Organizations

Common Questions

What does Waveup do?
Waveup is a strategic advisory and fundraising partner that supports startups and growth-stage companies in raising capital, executing exits, and accelerating growth. The firm provides end-to-end services that include investment materials creation (pitch decks, business plans, teasers), financial modeling, investor relations, and post-investment reporting; outsourced M&A advisory with CIM development and valuation; growth and go-to-market strategy, market research, and market-entry analysis; and design services for compelling investor and sales presentations. With industry focus spanning Healthtech, Biotech, MedTech, Femtech, Wellness, Consumer Goods, Cannabis and Psychedelics, and more, Waveup serves founders, executives, and investors seeking clarity, credibility, and measurable outcomes.
What is Waveup's role in the Capital raising advisory market?
Services that prepare companies for equity financings, covering fundraising strategy, round-specific advisory (pre-seed to Series B), investor targeting and outreach.
What is Waveup's role in the Mergers and acquisitions advisory market?
Advisory and execution support for buy- and sell-side M&A, including valuation, confidential information memorandum (CIM) development, due diligence coordination, and transaction marketing.
How was the Capital raising advisory market size estimate for Waveup calculated?
No explicit market-size or CAGR figures were present in the supplied search results (they are firm service pages and market-structure guidance). I estimated the market using internal industry reasoning: global early-stage (pre-seed to Series B) private financings are on the order of low-hundreds of billions USD annually; assuming ~USD 180–220B of capital raised annually in that segment and an effective average advisory fee/penetration of roughly 1.0–1.5% (weighted down because many early rounds use no paid adviser but smaller rounds command higher fee rates), yields an advisory services market of about USD 2.0–3.3B; I selected a midpoint estimate of USD 2.4B. Growth potential (CAGR ~8.0%) reflects continued expansion of private capital markets, ongoing startup formation, increasing use of professional fundraising support, and digital/intermediary reach—tempered by fundraising cyclicality and potential fee compression.
How was the Mergers and acquisitions advisory market size estimate for Waveup calculated?
Estimates based on multiple market-research reports in the provided search results. Reanin reports a 2025 market value of USD 28,622.01 million with a 2.6% CAGR; MarketReportsWorld reports ~USD 27,946.6 million (2024) with a 2.5% CAGR; BusinessResearchInsights reports ~USD 29.28 billion (2026) with a 2.5% CAGR. I used the midpoint/consensus of these sources for the market size (≈28.62B) and selected 2.6% as the representative CAGR.
Waveup — company overview