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www.unifygtm.com

Unify is a B2B go-to-market platform that helps teams research accounts, gain insights, and automate personalized outreach with AI-powered agents.

Unify is a B2B go-to-market software platform that helps sales, marketing, and revenue-operations teams research target accounts, gather context, and orchestrate personalized outreach using AI-powered agents and data signals. It emphasizes transparency, control, and visibility into the AI research process, enabling faster, more informed engagement with buyers across industries.

Mission statement

Our mission is to empower go-to-market teams with transparent AI-assisted research, data-driven insight, and scalable, personalized engagement that improves efficiency, relevance, and outcomes for buyers and sellers.

Products & Services

Signals Product

Leverage 25+ intent signals to identify and prioritize target buyers effectively.

www.unifygtm.com/signals
  • Intent Signals — Identify Buyers Effectively
  • AI Agents — Automate Lead Research
  • Analytics Dashboard — Gain Actionable Insights
  • Champion Tracking — Spot Key Advocates
  • Website Traffic Insights — Analyze Website Interactions

AI Infinity Signals Product

Enhance outreach targeting with advanced AI-powered intent signals.

www.unifygtm.com/signals/infinity-signal
  • AI-Powered Signals — Improve Targeting And Timing
  • AI Agents for Personalized Outreach — Scale Personalized Messaging
  • Real-Time B2B Contact Data — Access Accurate Information
  • Multi-Channel Sequencing — Engage Across Channels
  • Analytics And Reporting — Measure Performance Effectively

Champion Tracking Product

Enables sales teams to identify and track key champions for prioritized outreach, enhancing engagement strategies.

www.unifygtm.com/signals/champion-tracking
  • Account Champion Tracking — Identify Key Champions
  • Automated Outreach Strategies — Enhance Outreach Efficiency
  • Cross-Source Data Integration — Merge Data Signals

B2B Contact Data Product

Enhance targeting and engagement with real-time B2B contact information.

www.unifygtm.com/product/buyer-data
  • Real-Time Data Access — Stay Updated With Current Data
  • Buyer Data Enrichment — Enhance Buyer Profiles
  • Account Qualification — Identify High-Potential Accounts
  • Contextual Insights — Drive Informed Engagement

Sales Engagement Product

Enhance outreach effectiveness with AI-driven multi-channel sales engagement.

www.unifygtm.com/product/sales-engagment
  • AI-Driven Personalization — Enhance Messaging Effectiveness
  • AI Agents — Automate Lead Research
  • Multi-Channel Engagement — Coordinate Outreach Across Channels
  • Outreach Workflow Orchestration — Streamline Outreach Processes

Sequences Product

Automates multi-channel outreach for efficient engagement with prospects.

www.unifygtm.com/sequences
  • Sequence-Based Outreach — Automate Multi-Channel Outreach
  • Custom Send Schedules — Target Time Zone-Specific Engagement
  • Real-Time Notifications — Stay Updated with Real-Time Alerts
  • Undo Changes in Sequences — Easily Undo Mistakes

AI Personalization Product

Enhance outreach effectiveness with automated, personalized messaging at scale.

www.unifygtm.com/product/personalization
  • AI-Driven Messaging — Automates Personalized Messaging
  • AI Research Agents — Automates Custom Research
  • Deep Context Observation — Provides Relevant Insights

Deliverability Product

Enhance message delivery and inbox placement with advanced deliverability tools.

www.unifygtm.com/product/deliverability
  • Deliverability Optimization — Optimize Inbox Placement
  • Real-Time Monitoring — Track Delivery Metrics
  • AI-Driven Insights — Gain Actionable Insights
  • Automated Workflow Integration — Streamline Outbound Processes

Plays Product

Enhance outbound strategies by orchestrating personalized workflows seamlessly.

www.unifygtm.com/plays
  • Workflow Orchestration — Streamline Workflows
  • AI Integration — Automate Lead Research
  • Performance Analytics — Track Engagement Metrics
  • A/B Testing — Optimize Outreach

Analytics Product

Gain actionable insights to optimize performance and drive growth.

www.unifygtm.com/analytics
  • Play Dashboards — Visualize Play Performance
  • Pipeline Attribution — Identify Successful Plays
  • Performance Insights — Make Informed Decisions
  • Detailed Analytics — Gain Deep Insights
  • Leading And Lagging Indicators — Understand Influence Factors

AI Agents Platform

Efficiently research and engage leads with AI-powered automation.

www.unifygtm.com/ai
  • Lead Research Automation — Automate Lead Research
  • Personalized Outreach At Scale — Scale Personalized Messaging
  • Observation Model — Gain Deep Context On Prospects
  • Transparency In AI Processes — Understand AI Decisions

HubSpot Integration Platform

Seamlessly connect Unify with HubSpot to enhance CRM functionality.

www.unifygtm.com/blog/introducing-unifys-hubspot-integration
  • CRM Integration — Streamline Data Sync
  • Workflow Synchronization — Enhance Workflow Efficiency
  • HubSpot Owner Assignment — Maintain Accurate Ownership

AI Lead Gen Tool Product

Accelerate your sales with AI-driven lead generation and personalized outreach.

www.unifygtm.com/tools/ai-lead-generation
  • AI-Led Lead Generation — Identifies High-Potential Leads
  • Prioritized Outreach Lists — Prioritizes Outreach Efforts
  • AI Personalization — Customize Messaging
  • Real-Time Research — Gathers Relevant Context Continuously
  • Visibility Into AI Research Process — Ensures Control And Understanding

Market Segments

Account-based engagement

Capabilities to identify, qualify, and prioritize target accounts, surface champions, and enable personalized outreach to key stakeholders within accounts.

Sales engagement

Multi-channel engagement and seller-facing orchestration to execute sequences, personalize messaging, manage replies, and streamline outbound workflows.

Buyer intent and enrichment

Real-time intent signals, contact enrichment, and contextual insights to identify buyer interest, improve targeting, and optimize outreach timing.

Personalized outbound messaging

Research-driven message personalization at scale using continuous context gathering and AI-guided content to improve engagement rates across channels.

Outbound workflow orchestration

Orchestration and automation of outbound plays and sequences that bridge data, action, and CRM synchronization to drive consistent pipeline generation.

Email deliverability

Inbox placement optimization, real-time monitoring, and analytics-driven insights to improve email delivery rates and campaign performance.

Revenue analytics and pipeline attribution

Measurement and attribution of campaign and play performance to pipeline and revenue, with dashboards and diagnostics for continuous optimization.

Related Organizations

Common Questions

What does Unify do?
Unify is a B2B go-to-market software platform that helps sales, marketing, and revenue-operations teams research target accounts, gather context, and orchestrate personalized outreach using AI-powered agents and data signals. It emphasizes transparency, control, and visibility into the AI research process, enabling faster, more informed engagement with buyers across industries.
What is Unify's role in the Account-based engagement market?
Capabilities to identify, qualify, and prioritize target accounts, surface champions, and enable personalized outreach to key stakeholders within accounts.
What is Unify's role in the Sales engagement market?
Multi-channel engagement and seller-facing orchestration to execute sequences, personalize messaging, manage replies, and streamline outbound workflows.
Unify — company overview