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thedataliteracyproject.org

Global initiative to promote data literacy through education, partnerships, and leadership training.

The Data Literacy Project is a global initiative dedicated to expanding data literacy across organisations and society. Through partnerships with leading companies and educational providers, it offers practical resources, research, and learning programs designed to help people read, interpret, and communicate with data. The project emphasises building a data-literate culture by equipping teams with the skills to question data, analyze information, and apply insights to decisions. It supports organizations of all sizes with leadership training, benchmark assessments, and structured courses that address workforce needs in data analytics, data governance, and data-driven decision making. By making data literacy accessible across roles—from executives to frontline staff—the initiative aims to close the data skills gap, empower better collaboration, and enable more informed, responsible use of data in business and society.

Mission statement

To empower organizations and individuals worldwide to read, analyze, and communicate with data by providing resources, courses, and collaborative programs that close data-literacy gaps.

Products & Services

Data Literacy Services Service

Enhance your organization's data literacy with tailored courses for all skill levels.

thedataliteracyproject.org/data-literacy-courses
  • Course Catalog Access — Gain Comprehensive Course Access
  • Priority Training Plan — Tailor Training Efforts
  • Instructor-Led Training — Participate in Instructor-Led Sessions
  • Leadership Training Packages — Tailor Training To Needs
  • Certification Opportunities — Earn Industry-Recognized Certifications
  • Self-Paced Learning — Learn at Your Own Pace
  • Data Literacy Benchmark — Identify Learning Needs

Market Segments

Billion USD 0 5 10 15 20 25 Data and analyt… Data literacy a… Executive data … Organizational … Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% CAGR Growth Potential

Data and analytics training and consulting

Training and advisory services to build data literacy, analytics skills, visualization, data strategy, and operational data workflows through courses and mentor guidance.

Market size: $25.0B CAGR: 5.49%
Primary estimate based on the Big Data Analytics Consulting Services market report (MRFR) which explicitly places the 2024 global market at $25B with a 5.49% CAGR to 2035. Contextual sources show a wider scope: SourceGlobal cites a $60B data & analytics professional-services market in 2022 with a short-term ~12% growth spike, and MarketDataForecast provides U.S. consulting context (USD 127.12B in 2025, CAGR 5.03%). Variations reflect different definitions (pure analytics consulting vs broader data & analytics services and training); the MRFR $25B/5.49% figures are used as the primary, conservative baseline for data & analytics training and consulting.

Data literacy assessment and benchmarking

Assessment tools and benchmarking services to measure data literacy levels, identify skills gaps, and track progress over time to inform training priorities.

Market size: $1.0B CAGR: 15%
Reviewed supplied results (Qlik, Dataversity, Data To The People, Correlation One, ThoughtSpot) — none provided explicit market-size or CAGR figures for data-literacy assessment and benchmarking. Estimated market by triangulating: target buyer population (enterprises and mid-market organizations globally), plausible adoption levels (tens to low hundreds of thousands of organizations adopting paid assessments/benchmarking), and typical annual spend per organization on assessment/benchmarking and related consulting/training (~$5k–$20k). Using a conservative midpoint (≈100k paying organizations × ≈$10k/year) yields ~$1.0B. Growth potential driven by AI adoption, skills gaps noted in the sources, and rising enterprise upskilling investment; applied an uplift consistent with high-growth corporate upskilling/edtech niches → estimated CAGR ≈15%. This estimate is a top-down, assumption-driven approximation (sensitivity roughly $0.5B–$2B and CAGR 10–20%).

Executive data literacy and governance training

Targeted leadership programs to equip executives and managers with the knowledge to govern data, interpret analytics, and make data-driven decisions.

Market size: $4.4B CAGR: 12.5%
Used global executive education market sizing from sources in the searchResults as the basis (US$55.1B per Persistence; alternative FMI figures noted). Estimated that executive data literacy & governance training is a focused subset of digital/AI leadership and technology-focused executive programs—assumed ~8% of the broader executive education market given strong regulatory and AI/governance drivers and higher growth for digital programs—yielding ~US$4.4B. Growth potential is placed modestly above the overall exec-education CAGR (11.2%) because digital transformation, AI leadership, and regulatory-driven governance training are flagged as fastest-growing areas; estimated CAGR ~12.5%.
GL TH IN 3 references

Organizational data culture and change management

Programs and advisory services to embed data-driven practices, create prioritized training plans, and drive cultural adoption of data literacy across teams.

Market size: $900M CAGR: 9.5%
Search results show the broader change-management ecosystem (services, consulting, software) ranges roughly USD 1.9–3.8B (mid-2020s) up to USD 3.5–8.1B (software) with CAGRs ~8.9–9.8%. Because organizational data-culture and data-literacy change programs are a focused subsegment of digital- and data-driven transformation work (a primary driver cited across reports), I estimated this niche at roughly 20–30% of the broader change-management market, yielding ~USD 0.9B today. Growth potential reflects the sector-average CAGRs in the cited reports, adjusted slightly upward for strong demand for data-driven transformation.

Related Organizations

Common Questions

What does The Data Literacy Project do?
The Data Literacy Project is a global initiative dedicated to expanding data literacy across organisations and society. Through partnerships with leading companies and educational providers, it offers practical resources, research, and learning programs designed to help people read, interpret, and communicate with data. The project emphasises building a data-literate culture by equipping teams with the skills to question data, analyze information, and apply insights to decisions. It supports organizations of all sizes with leadership training, benchmark assessments, and structured courses that address workforce needs in data analytics, data governance, and data-driven decision making. By making data literacy accessible across roles—from executives to frontline staff—the initiative aims to close the data skills gap, empower better collaboration, and enable more informed, responsible use of data in business and society.
What is The Data Literacy Project's role in the Data and analytics training and consulting market?
Training and advisory services to build data literacy, analytics skills, visualization, data strategy, and operational data workflows through courses and mentor guidance.
What is The Data Literacy Project's role in the Data literacy assessment and benchmarking market?
Assessment tools and benchmarking services to measure data literacy levels, identify skills gaps, and track progress over time to inform training priorities.
How was the Data and analytics training and consulting market size estimate for The Data Literacy Project calculated?
Primary estimate based on the Big Data Analytics Consulting Services market report (MRFR) which explicitly places the 2024 global market at $25B with a 5.49% CAGR to 2035. Contextual sources show a wider scope: SourceGlobal cites a $60B data & analytics professional-services market in 2022 with a short-term ~12% growth spike, and MarketDataForecast provides U.S. consulting context (USD 127.12B in 2025, CAGR 5.03%). Variations reflect different definitions (pure analytics consulting vs broader data & analytics services and training); the MRFR $25B/5.49% figures are used as the primary, conservative baseline for data & analytics training and consulting.
How was the Data literacy assessment and benchmarking market size estimate for The Data Literacy Project calculated?
Reviewed supplied results (Qlik, Dataversity, Data To The People, Correlation One, ThoughtSpot) — none provided explicit market-size or CAGR figures for data-literacy assessment and benchmarking. Estimated market by triangulating: target buyer population (enterprises and mid-market organizations globally), plausible adoption levels (tens to low hundreds of thousands of organizations adopting paid assessments/benchmarking), and typical annual spend per organization on assessment/benchmarking and related consulting/training (~$5k–$20k). Using a conservative midpoint (≈100k paying organizations × ≈$10k/year) yields ~$1.0B. Growth potential driven by AI adoption, skills gaps noted in the sources, and rising enterprise upskilling investment; applied an uplift consistent with high-growth corporate upskilling/edtech niches → estimated CAGR ≈15%. This estimate is a top-down, assumption-driven approximation (sensitivity roughly $0.5B–$2B and CAGR 10–20%).
The Data Literacy Project — company overview