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templates.mailchimp.com

Mailchimp provides education and tools to design, code, and send effective email campaigns for marketers and designers.

Mailchimp is a marketing technology company that provides education and practical guidance for designing, coding, and sending email campaigns. It serves marketers and designers by offering foundational HTML email training, layout and typography best practices, responsive design techniques, and development resources to help ensure deliverability and accessibility across email clients.

Mission statement

To empower marketers and designers to create reliable, accessible, and engaging email experiences through clear guidance, scalable templates, and practical development resources.

Products & Services

Mailchimp Email Templates Product

Create visually appealing emails with responsive templates and easy customization.

templates.mailchimp.com/getting-started
  • ✓ Drag-and-Drop Template Designer — Simplifies Email Creation
  • ✓ Basic Templates — Utilizes Responsive Design
  • ✓ Merge Tags — Enhances Personalization
  • ✓ Custom HTML Templates — Allows Customization
  • ✓ RSS Merge Tags — Automates Content Updates
  • ✓ Template Language — Enables Advanced Customization
  • ✓ HTML Import — Eases Migration of Existing Designs
  • ✓ Themed Templates — Offers Design Variety
  • ✓ ZIP Import — Simplifies Bulk Upload

Market Segments

Billion USD 0 0.5 1 1.5 2 2.5 Email template … Email personali… Email campaign … Email deliverab… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% CAGR Growth Potential

Email template development and testing

Hand-coded responsive HTML email template development, PSD-to-HTML conversion, reusable modules, interactive elements, and testing across clients and devices for consistent rendering and higher conversions.

Market size: $528M CAGR: 5.6%
Primary estimate based on the Email Template Builder Software market report (VMR) that explicitly values the segment at USD 528M (2022) with a 5.6% CAGR to 2030. Broader email-marketing software reports (Fortune Business Insights, Business Research Insights) were used to contextualize the segment within the larger email marketing software market and show alternate CAGR ranges for related markets.
TH TH TH 3 references

Email personalization and dynamic content

Features that support personalized and dynamic message composition using merge tags, RSS merge tags, and template language.

Market size: $2.5B CAGR: 15%
Used MRFR’s global Email Market sizing (USD 12.6B in 2025, 11.4% CAGR) as the primary baseline and allocated a reasonable share (~20%) to personalization & dynamic-content features (modules, AI engines, recommendation services) to estimate the segment (~USD 2.5B). Growth potential set above the overall market CAGR (estimated ~15%) reflecting MRFR and industry commentary that AI-powered personalization is a major growth driver; noted an alternative lower estimate (BRI) reflecting definitional differences in market scope.
20 TH OV 3 references

Email campaign creation and management

Capabilities that enable designing, coding, and assembling emails for campaign delivery, including template import and layout best practices.

Market size: $1.9B CAGR: 10.6%
Primary estimate based on Fortune Business Insights’ global email marketing software market figures (software segment includes template/campaign management): ~USD 1.7–1.91B current size and a 10.6% CAGR (2026–2034). US-focused reports show larger totals (USD 9.11B in 2024) due to broader definitions of the email marketing market; other publishers cite higher CAGR ranges (≈14.9%).
EM US EM 3 references

Email deliverability and accessibility guidance

Guidance and template features focused on improving deliverability and accessibility across email clients through best practices and responsive design.

Market size: $2.3B CAGR: 8.82%
Used published market reports for email deliverability and email marketing software as primary proxies. Market Research Future estimates the email deliverability/tool market at about USD 2.285B (2024) with an 8.82% CAGR; Business Research Insights provides a similar deliverability projection (USD 1.35B in 2026 to USD 2.8B by 2035, CAGR ~8.47%). Fortune Business Insights gives broader email marketing software context (~USD 1.7–1.91B with 10.6% CAGR). For the niche “email deliverability and accessibility guidance” segment, I used the deliverability/tool market as the closest relevant market and adopted MRFR’s size and CAGR as the estimate.
20 TH TH 3 references

Related Organizations

Organizations in the same market segments as Mailchimp.

EmailCraft

EmailCraft provides custom, responsive HTML email templates for agencies and brands.
SmartMail

SmartMail is a data-driven ecommerce email marketing agency blending AI and human expertise to grow brands through email.
Sootra Consulting

Sootra helps brands grow conversions through on-demand email marketing, campaigns, and marketing automation services.

Common Questions

What does Mailchimp do?
Mailchimp is a marketing technology company that provides education and practical guidance for designing, coding, and sending email campaigns. It serves marketers and designers by offering foundational HTML email training, layout and typography best practices, responsive design techniques, and development resources to help ensure deliverability and accessibility across email clients.
What is Mailchimp's role in the Email template development and testing market?
Hand-coded responsive HTML email template development, PSD-to-HTML conversion, reusable modules, interactive elements, and testing across clients and devices for consistent rendering and higher conversions.
What is Mailchimp's role in the Email personalization and dynamic content market?
Features that support personalized and dynamic message composition using merge tags, RSS merge tags, and template language.
How was the Email template development and testing market size estimate for Mailchimp calculated?
Primary estimate based on the Email Template Builder Software market report (VMR) that explicitly values the segment at USD 528M (2022) with a 5.6% CAGR to 2030. Broader email-marketing software reports (Fortune Business Insights, Business Research Insights) were used to contextualize the segment within the larger email marketing software market and show alternate CAGR ranges for related markets.
How was the Email personalization and dynamic content market size estimate for Mailchimp calculated?
Used MRFR’s global Email Market sizing (USD 12.6B in 2025, 11.4% CAGR) as the primary baseline and allocated a reasonable share (~20%) to personalization & dynamic-content features (modules, AI engines, recommendation services) to estimate the segment (~USD 2.5B). Growth potential set above the overall market CAGR (estimated ~15%) reflecting MRFR and industry commentary that AI-powered personalization is a major growth driver; noted an alternative lower estimate (BRI) reflecting definitional differences in market scope.
Mailchimp — company overview

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