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supermetrics.com

Helsinki, Finland

Global marketing data platform that connects, analyzes, and activates data across channels to drive marketing decisions.

Supermetrics is a global marketing data platform that helps marketers and organizations connect, clean, blend, and structure data from multiple channels. It enables teams to visualize and analyze data, generate actionable insights, and activate those insights across campaigns and channels. The platform serves a wide range of customers from small businesses to large enterprises, providing automation and collaboration to streamline reporting and support data-driven decision making. It focuses on turning raw data into clear, decision-ready information and facilitating cross-channel marketing measurement and optimization.

Mission statement

To empower marketers and organizations to turn data into insights and actions by connecting data sources, automating reporting, and enabling data-driven decisions.

Products & Services

Supermetrics Platform Platform

Streamline marketing reporting and optimize spend with unified data visibility.

supermetrics.com
  • ✓ Data activation — Optimize Spend Based On Real Results
  • ✓ Unified profiles — Centralize Customer Data
  • ✓ Data analysis — Transform Data Into Insights
  • ✓ Journey orchestration — Coordinate Multi-Channel Activities
  • ✓ Audience segmentation — Build Accurate Audiences
  • ✓ Personalization — Enhance Customer Engagement
  • ✓ Data connections — Unify Data Sources
  • ✓ Data management — Maintain Data Quality

Market Segments

Billion USD 0 3 6 9 12 15 Marketing data … Customer data p… Marketing analy… Customer journe… Market Size (Billion USD)
0% 3% 6% 9% 12% 15% 18% 21% 24% 27% 30% 33% 36% 39% CAGR Growth Potential

Marketing data integration

Capabilities to connect, ingest, normalize, and deliver marketing data from diverse sources into governed destinations with privacy and compliance.

Market size: $1.6B CAGR: 12%
Estimated marketing-data-integration market as a subset of the broader data-integration market. Sources in searchResults place total data-integration market in the mid‑teens to low‑20s billion USD (2024–2026) with CAGRs of ~10.6–13.6%. Assuming marketing use‑case share of roughly 7–9% of total integration spend (marketing connectors, CDPs, activation, measurement), the implied market size is about $1.5–1.8B today. Growth potential is aligned with overall data‑integration CAGR range (10–14%); midpoint ~12% reflects continued digital marketing spend, real‑time needs, and privacy/compliance investments.
TH TH MA 20 4 references

Customer data platform

Unification of identity, behavioral, and transactional data into actionable profiles to enable audience segmentation, personalization, and governance for CRM marketing.

Market size: $9.7B CAGR: 30.7%
Primary estimate uses MarketsandMarkets (explicit 2025 market size and 2025–2030 CAGR). Other sources show wide variance (Fortune Business Insights: $3.28B in 2025, 19.6% CAGR; CDP Institute: $2.4B in 2024). Given multiple authoritative reports with differing methodologies, the MarketsandMarkets 2025 figure and 30.7% CAGR were used as the primary quantitative estimate while acknowledging lower independent estimates in other sources.
PR TH TH 3 references

Marketing analytics and reporting

Capabilities to implement analytics, build dashboards, and translate marketing data into actionable insights for measurement and optimization.

Market size: $5.5B CAGR: 12%
Estimates draw primarily from market research reports in the provided results. MarketResearchFuture reports a 2024 market size of $5.51B and a 2025–2035 CAGR of 11.92%. Zion Market Research reports a 2024 size of $4.58B and a 2025–2034 CAGR of 15.4%. A MarketsCAGR summary (via LinkedIn) cites a 12.6% CAGR (2026–2033). I selected the MRFR 2024 size ($5.51B) as the baseline (explicit in results) and a conservative rounded CAGR of 12.0% reflecting the consensus range (~11.9%–15.4%).
20 MA MA 3 references

Customer journey orchestration

Capabilities to connect siloed data and orchestrate end-to-end customer and employee journeys across channels to optimize outcomes and reduce friction.

Market size: $12.5B CAGR: 24%
Multiple recent market reports in the search results estimate the Customer Journey Orchestration market at roughly USD 12–13 billion in the mid-2020s with very high growth expectations (~24% CAGR) through 2034 (projected market value ~USD 87–89 billion). I selected USD 12.5B (2025) and a 24.0% CAGR as the representative estimates based on Dimension Market Research's explicit projection, corroborated by a similar Business Research Industry estimate.
PR MA 2 references

Related Organizations

Organizations in the same market segments as Supermetrics.

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Adverity

Enterprise-grade data intelligence platform enabling marketers to unify, analyze, and act on marketing data.
Amsive LLC

Amsive is a data-led performance marketing agency that drives ROI through multi-channel customer acquisition, engagement, and communications.
Axamit

Axamit delivers end-to-end digital experience, marketing, data, and AI-enabled solutions for enterprises.
BlueOshan Digital Private Limited

India-based MarTech services provider delivering global marketing, sales, and website solutions.

Common Questions

What does Supermetrics do?
Supermetrics is a global marketing data platform that helps marketers and organizations connect, clean, blend, and structure data from multiple channels. It enables teams to visualize and analyze data, generate actionable insights, and activate those insights across campaigns and channels. The platform serves a wide range of customers from small businesses to large enterprises, providing automation and collaboration to streamline reporting and support data-driven decision making. It focuses on turning raw data into clear, decision-ready information and facilitating cross-channel marketing measurement and optimization.
What is Supermetrics's role in the Marketing data integration market?
Capabilities to connect, ingest, normalize, and deliver marketing data from diverse sources into governed destinations with privacy and compliance.
What is Supermetrics's role in the Customer data platform market?
Unification of identity, behavioral, and transactional data into actionable profiles to enable audience segmentation, personalization, and governance for CRM marketing.
How was the Marketing data integration market size estimate for Supermetrics calculated?
Estimated marketing-data-integration market as a subset of the broader data-integration market. Sources in searchResults place total data-integration market in the mid‑teens to low‑20s billion USD (2024–2026) with CAGRs of ~10.6–13.6%. Assuming marketing use‑case share of roughly 7–9% of total integration spend (marketing connectors, CDPs, activation, measurement), the implied market size is about $1.5–1.8B today. Growth potential is aligned with overall data‑integration CAGR range (10–14%); midpoint ~12% reflects continued digital marketing spend, real‑time needs, and privacy/compliance investments.
How was the Customer data platform market size estimate for Supermetrics calculated?
Primary estimate uses MarketsandMarkets (explicit 2025 market size and 2025–2030 CAGR). Other sources show wide variance (Fortune Business Insights: $3.28B in 2025, 19.6% CAGR; CDP Institute: $2.4B in 2024). Given multiple authoritative reports with differing methodologies, the MarketsandMarkets 2025 figure and 30.7% CAGR were used as the primary quantitative estimate while acknowledging lower independent estimates in other sources.
Supermetrics — company overview

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