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starssmp.com

Rolling Meadows, Illinois, United States

STARS is a supplier success platform by VIVA USA Inc. that helps enterprises manage supplier data, advance diversity goals, and improve procurement efficiency.

STARS by VIVA USA Inc. offers an integrated platform that helps large organizations manage supplier data, enhance data quality, streamline supplier onboarding, and optimize procurement processes. The solution supports analytics and reporting on spend, supplier diversity, and performance; enables supplier discovery and outreach; and provides governance tools to improve transparency and compliance. It serves Fortune 500 companies and government agencies, delivering data-driven insights, efficient workflows, and measurable impact across procurement activities. STARS emphasizes inclusivity, accountability, and long-term value in supplier relationships.

Mission statement

Our mission at STARS is to empower businesses through optimized supplier success and procurement innovation. We strive to create inclusive opportunities and promote economic growth by supporting strategic, long-term supplier relationships.

Products & Services

STARS Supplier Success Platform Platform

Empowers organizations with customized tools for procurement efficiency and supplier diversity.

starssmp.com
  • ✓ Data scrubbing and enrichment — Maintain Accurate Supplier Data
  • ✓ Certification applications — Simplify Certification Processes
  • ✓ Contract spend compliance — Ensure Compliance in Procurement
  • ✓ Supplier registration — Efficient Supplier Onboarding
  • ✓ Tier 2 spend reporting — Facilitate Tier 2 Reporting
  • ✓ Benchmarking report — Evaluate Performance Against Standards
  • ✓ Economic impact analysis — Demonstrate Economic Contributions
  • ✓ Engagement and outreach center — Enhance Supplier Participation
  • ✓ ESG reporting — Streamline ESG Compliance
  • ✓ Supplier success consulting — Optimize Supplier Diversity Programs
  • ✓ Tier 1 spend analytics — Analyze Supplier Spend
  • ✓ Business card scanner — Streamline Contact Data Entry
  • ✓ External supplier locator — Access Verified Suppliers
  • ✓ Virtual assistant and concierge services — Augment Procurement Operations

Market Segments

Billion USD 0 2 4 6 8 10 12 Supplier data e… Supplier onboar… Supplier divers… Spend analytics… Supplier discov… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% CAGR Growth Potential

Supplier data enrichment and master data management

APIs and batch enrichment to match, normalize, and continuously refresh supplier records with confidence scoring for integration into procurement and ERP systems.

Market size: $2.0B CAGR: 16.3%
Estimates based on published global Master Data Management (MDM) market sizes and CAGRs in the supplied search results. Sources show MDM market values ranging from ~$8.5B (2024) to $18.6B (2025) and CAGRs ~14.7–18.2%. Supplier data enrichment and supplier-focused MDM is a subset of overall MDM; using a conservative industry-share assumption (~12–15%) and a weighted average of the provided MDM figures yields an estimated supplier-data-enrichment + supplier MDM market of roughly $2.0B today. Growth potential is aligned with the broader MDM market (sources show ~14.7–18.2%); given accelerating demand for continuous enrichment, APIs, and AI-enabled data quality, a CAGR near 16.3% is a reasonable projection.
TH 20 PO 3 references

Supplier onboarding and registration

Client‑branded supplier registration portals, certification application tracking, automated data capture and concierge support to streamline onboarding and enrollment workflows.

Market size: $2.1B CAGR: 11.2%
Primary source (GrowthMarketReports) reports the Supplier Onboarding Software market at USD 2.1 billion (2024) with a projected CAGR of 11.2% (2025–2033). A secondary source (Polaris) reports the broader supplier management market at USD 670.19 million (2025) with a 9.8% CAGR, used for context and cross-checking.
TH TH 2 references

Supplier diversity and performance management

Capabilities that measure and report diverse supplier spend, track supplier performance, and support vendor diversification initiatives aligned with organizational diversity goals.

Market size: $250M CAGR: 11.5%
Used Polaris Market Research supplier management sizing as the base (USD 670.19M in 2025, CAGR 9.8%). The supplier diversity + supplier performance management segment is a subset of supplier management; I estimate it at roughly one-third of the overall supplier management market (~USD 0.25B) given the centrality of performance modules and growing emphasis on diversity reporting. Growth potential is estimated above the overall supplier-management CAGR (11.5% vs. 9.8%) reflecting accelerating corporate DEI/ESG adoption and increasing demand for diversity spend tracking and performance analytics.
TH 1 reference

Spend analytics and governance

Real-time spend visibility, budgeting, and reporting to enable governance, identify savings, and support compliance and audit requirements.

Market size: $11.5B CAGR: 17%
Combined estimate produced by summing reported spend-analytics market sizes (~USD 6.0–6.5B in 2024–2025) and data-governance market sizes (~USD 5.38–5.70B in 2025–2026). Blended, weighted CAGR uses reported spend-analytics CAGRs (≈10.9–16.7%) and data-governance CAGRs (≈20–20.5%), giving an approximate combined CAGR of ~17% for the segment (real-time spend analytics + governance). Sources cited below provided the underlying market sizes and growth rates used in the blend.
20 TH SP GL DA 5 references

Supplier discovery and qualification

Capabilities to discover, research, and evaluate suppliers at scale, including supplier catalogs, industry coverage, supplier profiles, and sample ordering.

Market size: $170M CAGR: 12%
Primary data point: Polaris Market Research values the broader global supplier management market at USD 670.19M (2025) with a 9.8% CAGR. Supplier discovery & qualification is a narrower subsegment (maps to vendor onboarding and parts of vendor risk) — estimated at roughly 20–30% of the overall supplier management market given its role in onboarding, verification, and risk screening. Using a midpoint (≈25%) yields ~USD 0.17B for the discovery & qualification segment in 2025. Growth potential is likely above the overall supplier management CAGR because of accelerating digitization, AI-powered discovery, regulatory/compliance pressure, and increased demand for real‑time supplier verification; estimated CAGR ≈12% (higher than Polaris’s 9.8% for the full market).
TH 1 reference

Related Organizations

Organizations in the same market segments as STARS by VIVA USA Inc..

Alibaba.com

Alibaba.com is a global online marketplace that connects buyers with suppliers and manufacturers to enable efficient global sourcing.
Eyvo, Inc.

Eyvo, Inc. delivers cloud-based procurement software to automate purchasing, manage spend, and ensure compliance across industries.
Valify

Valify provides data-driven purchased services spend management and advisory services to help healthcare organizations reduce costs and improve procurement outcomes.
Veridion

Veridion is a global data intelligence provider delivering AI-enriched company data via APIs for procurement, risk management, insurance, and ESG.

Common Questions

What does STARS by VIVA USA Inc. do?
STARS by VIVA USA Inc. offers an integrated platform that helps large organizations manage supplier data, enhance data quality, streamline supplier onboarding, and optimize procurement processes. The solution supports analytics and reporting on spend, supplier diversity, and performance; enables supplier discovery and outreach; and provides governance tools to improve transparency and compliance. It serves Fortune 500 companies and government agencies, delivering data-driven insights, efficient workflows, and measurable impact across procurement activities. STARS emphasizes inclusivity, accountability, and long-term value in supplier relationships.
What is STARS by VIVA USA Inc.'s role in the Supplier data enrichment and master data management market?
APIs and batch enrichment to match, normalize, and continuously refresh supplier records with confidence scoring for integration into procurement and ERP systems.
What is STARS by VIVA USA Inc.'s role in the Supplier onboarding and registration market?
Client‑branded supplier registration portals, certification application tracking, automated data capture and concierge support to streamline onboarding and enrollment workflows.
How was the Supplier data enrichment and master data management market size estimate for STARS by VIVA USA Inc. calculated?
Estimates based on published global Master Data Management (MDM) market sizes and CAGRs in the supplied search results. Sources show MDM market values ranging from ~$8.5B (2024) to $18.6B (2025) and CAGRs ~14.7–18.2%. Supplier data enrichment and supplier-focused MDM is a subset of overall MDM; using a conservative industry-share assumption (~12–15%) and a weighted average of the provided MDM figures yields an estimated supplier-data-enrichment + supplier MDM market of roughly $2.0B today. Growth potential is aligned with the broader MDM market (sources show ~14.7–18.2%); given accelerating demand for continuous enrichment, APIs, and AI-enabled data quality, a CAGR near 16.3% is a reasonable projection.
How was the Supplier onboarding and registration market size estimate for STARS by VIVA USA Inc. calculated?
Primary source (GrowthMarketReports) reports the Supplier Onboarding Software market at USD 2.1 billion (2024) with a projected CAGR of 11.2% (2025–2033). A secondary source (Polaris) reports the broader supplier management market at USD 670.19 million (2025) with a 9.8% CAGR, used for context and cross-checking.
STARS by VIVA USA Inc. — company overview

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