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sproutsocial.com

Chicago, IL, United States

Sprout Social is a leading social media management platform that helps teams publish, engage, analyze, and collaborate across networks.

Sprout Social, Inc. is a leading provider of social media management software that helps brands, agencies and enterprises plan, publish, engage, listen and analyze across major social networks. Its integrated platform enables cross‑team collaboration, automated workflows, social listening, influencer collaboration, and robust analytics to drive measurable business outcomes while upholding strong security, privacy, and governance standards.

Mission statement

Drive smarter, faster business impact from social media.

Products & Services

Sprout Social Platform Platform

Bridge social media activities with business outcomes to enhance engagement and growth.

sproutsocial.com
  • AI-Assisted Engagement — Deliver Consistent Experiences
  • AI Assist — Enhance Your Messaging
  • AI Privacy & Security — Ensure Data Security
  • AI and Automation — Streamline Operations
  • Trend Discovery — Identify Opportunities
  • Optimal Send Times — Maximize Engagement
  • Trellis AI Agent — Personalized Insights
  • Data-Driven Insights — Leverage Comprehensive Analytics
  • Analytics — Reveal Insights
  • Content Planning — Simplify Workflows
  • Performance Forecasting — Drive Strategic Planning
  • Real-Time Performance Metrics — Monitor Business Growth
  • Platform Integrations — Unify Customer Touchpoints

Premier Success Service

Maximize your ROI with personalized social strategy consulting from experts.

sproutsocial.com/premier-success
  • Strategic Consulting — Customized Consulting Services
  • Enablement — Facilitates Smooth Implementation
  • Tailored Insights — Informed Decision Making
  • Innovative Strategies — Access to Cutting-Edge Tools
  • Enhanced Support — Dedicated Customer Assistance

Sprout Social for Government Solution

Enhances citizen engagement and operational efficiency for government agencies through advanced social media management.

sproutsocial.com/government-industry
  • Audience targeting — Target Key Audiences Effectively
  • Content calendar & assets — Streamline Publishing Across Teams
  • Enhanced Analytics — Measure Impact Effectively
  • Real-Time Updates — Boost Citizen Trust
  • Governance & collaboration — Enhance Cross-Team Collaboration
  • Message approval workflows — Maintain Quality Control

Sprout Social for Higher Education Solution

Empowers higher education marketers to create impactful student experiences through unified social media management.

sproutsocial.com/higher-education-industry
  • Analytics & ROI — Measure Impact & ROI
  • Student Lifecycle Engagement — Foster Lasting Connections
  • Centralized Collaboration — Enhance Team Coordination
  • Unified Brand Storytelling — Maintain Brand Consistency
  • Community Management — Engage Proactively
  • Performance Metrics — Track Engagement & Performance

Sprout Social for Travel and Hospitality Solution

Empowers travel brands with tools to enhance customer engagement and streamline operations.

sproutsocial.com/travel-industry
  • Analytics & ROI — Improve Booking Performance
  • Centralized Customer Care — Enhance Response Efficiency
  • Content Publishing for Travel — Optimize Content Reach
  • Listening & Sentiment — Understand Traveler Perspectives
  • Workflow Automation — Increase Operational Efficiency
  • Engagement Tools — Build Lasting Customer Relationships

Sprout Social for Retail and Ecommerce Solution

Enhance customer experience and drive sales through effective social media management tools and insights.

sproutsocial.com/retail-industry
  • Unified Customer Care — Enhance Customer Engagement
  • Analytics & Listening — Measure Impact
  • Social Commerce Integrations — Boost Sales
  • Publishing Across Profiles — Coordinate Campaigns
  • Proactive Response Management — Proactively Engage
  • Content Performance Analytics — Track Engagement

Sprout Social for Computer and Software Solution

Enhance your social strategy with tools designed for technology companies.

sproutsocial.com/software-industry
  • Analytics & ROI — Measure Your Impact
  • Master Planning — Centralize Management
  • Customer Engagement — Enrich Customer Interactions
  • Finish Faster — Enhance Efficiency
  • Publishing & Collaboration — Simplify Collaboration
  • Get Ahead — Optimize Posting
  • Competitor Analysis — Understand Market Dynamics

Market Segments

Social media management

Capabilities for planning, publishing, scheduling and cross‑team collaboration to manage multi‑profile social presence and campaigns.

Social listening and analytics

Capabilities that collect, analyze and surface social conversations, trends and performance metrics to inform strategy and demonstrate ROI.

Social customer care

Omnichannel engagement and case management features that enable timely, personalized responses and routing for customer inquiries on social channels.

Digital governance and compliance

Capabilities for message approval workflows, role‑based governance, auditing and privacy‑aligned AI to support regulated industries and brand safety.

Social commerce and retail marketing

Features that connect social content to commerce—product catalog integrations, content performance analytics and attribution to drive sales and merchandising decisions.

Government and public sector communications

Solutions for citizen engagement, transparency and cross‑department publishing and reporting tailored to public sector requirements.

Higher education engagement

Capabilities to engage prospects, students and alumni across the student lifecycle with centralized content, community management and outcome reporting.

Travel and hospitality guest experience management

Features to monitor traveler sentiment, manage guest interactions and optimize content to drive bookings and improve service.

Technology industry marketing

Social publishing, engagement and analytics tailored for technology companies to support product marketing, demand generation and competitive analysis.

Related Organizations

Common Questions

What does Sprout Social, Inc. do?
Sprout Social, Inc. is a leading provider of social media management software that helps brands, agencies and enterprises plan, publish, engage, listen and analyze across major social networks. Its integrated platform enables cross‑team collaboration, automated workflows, social listening, influencer collaboration, and robust analytics to drive measurable business outcomes while upholding strong security, privacy, and governance standards.
What is Sprout Social, Inc.'s role in the Social media management market?
Capabilities for planning, publishing, scheduling and cross‑team collaboration to manage multi‑profile social presence and campaigns.
What is Sprout Social, Inc.'s role in the Social listening and analytics market?
Capabilities that collect, analyze and surface social conversations, trends and performance metrics to inform strategy and demonstrate ROI.
Sprout Social, Inc. — company overview