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Smith & Jones is a healthcare marketing agency that helps hospitals and health systems build brands and engage patients through strategy-driven campaigns and digital experiences.
Smith & Jones is a healthcare marketing agency that partners with hospitals, health systems, and other providers to build brands and drive campaigns across traditional marketing, digital marketing, and technology-enabled channels. The team offers strategy, branding, content and creative services, technology and product development, and business insights to improve patient engagement, growth, and outcomes. They take a holistic, strategy-first approach to service-line campaigns, brand development, and patient-centered digital experiences for healthcare organizations.
Mission statement
To help healthcare organizations engage patients, grow their brands, and improve outcomes through integrated marketing, technology, and data-driven insights.
Products & Services
Strategy Service
Builds impactful healthcare marketing strategies that engage patients and enhance brand growth.
smithandjones.com/services/strategy- ✓ Audience insights — Drives Informed Decision Making
- ✓ Discovery to execution strategy — Streamlines Campaign Implementation
- ✓ Brand development — Enhances Brand Recognition
- ✓ Service line campaigns — Targets Patient Engagement
- ✓ Content strategy — Attracts and Retains Patients
- ✓ Voice and tone guidelines — Maintains Message Consistency
Traditional Marketing Service
Engage patients effectively through innovative traditional marketing strategies.
smithandjones.com/services/traditional-marketing- ✓ Hybrid Marketing Approach — Combine Both Approaches
- ✓ Media Planning and Buying — Optimize Media Spend
- ✓ Direct Marketing — Engage Targeted Audiences
- ✓ Television and Radio Advertising — Reach Broad Audiences
- ✓ Outdoor Advertising — Boost Local Visibility
Technology Service
Providing innovative technology solutions for enhanced patient engagement.
smithandjones.com/services/technology- ✓ HIPAA-compliant digital experiences — Protects Patient Health Information
- ✓ Application development — Creates Custom Apps For Healthcare
- ✓ Web design and development — Creates User-Friendly Websites
- ✓ ADA/WCAG accessibility — Ensures Accessibility Standards Are Met
- ✓ Virtual and augmented reality — Utilizes VR/AR For Enhanced Engagement
- ✓ Voice applications — Integrates Voice Technology
Business Insights Service
Gain actionable insights to drive performance and growth in healthcare organizations.
smithandjones.com/services/business-insights- ✓ BI Data for Health Systems — Enhance Decision-Making
- ✓ Growth Strategy — Drive Organizational Growth
- ✓ Real-Time Dashboards — Access Live Data Insights
- ✓ Digital Behavioral Tracking — Understand Patient Interactions
- ✓ Insights and Analytics — Inform Strategic Decisions
- ✓ ERP Setup and Optimization — Streamline Operations
Creative Services Service
Enhance healthcare branding with compelling creative services and storytelling.
smithandjones.com/services/creative- ✓ Brand strategy — Develop Comprehensive Brand Strategies
- ✓ Video production — Capture Compelling Visual Stories
- ✓ Animation and motion design — Enrich Stories with Animation
- ✓ Graphic design — Design Engaging Visual Assets
- ✓ Audio production — Produce High-Quality Audio Content
- ✓ Blogging and content creation — Craft Compelling Written Content
- ✓ Photography — Deliver High-Quality Photography
- ✓ Podcasts — Create Informative Podcast Series
Digital Marketing Service
Enhance patient engagement and grow your healthcare brand with comprehensive digital marketing services.
smithandjones.com/services/digital-marketing- ✓ Data-driven Approach — Informs Strategy
- ✓ Search Engine Optimization — Boost Online Presence
- ✓ Local SEO — Increase Local Visibility
- ✓ Online Reputation Management — Protect Brand Image
- ✓ Email Marketing — Nurture Relationships
- ✓ Online Advertising — Target Key Audiences
- ✓ Real-time Dashboards — Monitor Campaigns Effectively
- ✓ Social Media — Cultivate Online Community
- ✓ Marketing Automation — Streamline Processes
Market Segments
Healthcare Brand and Creative
Brand strategy, messaging, and content production for hospitals and health systems to build reputation, patient trust, and consistent cross-channel identity.
Patient Acquisition and Growth Marketing
Digital and traditional marketing programs (SEO, local search, online advertising, social, email, marketing automation, media planning) that drive patient volume, referrals, and service-line growth.
Healthcare Business Intelligence and Analytics
Actionable analytics, BI data, ERP setup and optimization, digital behavioral tracking, and real-time dashboards that inform strategy, operations, and growth decisions for health systems.
Patient Experience and Digital Product Development
Design and development of patient-centered websites, applications, HIPAA-compliant digital experiences, accessibility, and immersive/voice features to improve engagement and outcomes.
Common Questions
- What does Smith & Jones do?
- Smith & Jones is a healthcare marketing agency that partners with hospitals, health systems, and other providers to build brands and drive campaigns across traditional marketing, digital marketing, and technology-enabled channels. The team offers strategy, branding, content and creative services, technology and product development, and business insights to improve patient engagement, growth, and outcomes. They take a holistic, strategy-first approach to service-line campaigns, brand development, and patient-centered digital experiences for healthcare organizations.
- What is Smith & Jones's role in the Healthcare Brand and Creative market?
- Brand strategy, messaging, and content production for hospitals and health systems to build reputation, patient trust, and consistent cross-channel identity.
- What is Smith & Jones's role in the Patient Acquisition and Growth Marketing market?
- Digital and traditional marketing programs (SEO, local search, online advertising, social, email, marketing automation, media planning) that drive patient volume, referrals, and service-line growth.
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