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smithandjones.com

null, null, United States

Smith & Jones is a healthcare marketing agency that helps hospitals and health systems build brands and engage patients through strategy-driven campaigns and digital experiences.

Smith & Jones is a healthcare marketing agency that partners with hospitals, health systems, and other providers to build brands and drive campaigns across traditional marketing, digital marketing, and technology-enabled channels. The team offers strategy, branding, content and creative services, technology and product development, and business insights to improve patient engagement, growth, and outcomes. They take a holistic, strategy-first approach to service-line campaigns, brand development, and patient-centered digital experiences for healthcare organizations.

Mission statement

To help healthcare organizations engage patients, grow their brands, and improve outcomes through integrated marketing, technology, and data-driven insights.

Products & Services

Strategy Service

Builds impactful healthcare marketing strategies that engage patients and enhance brand growth.

smithandjones.com/services/strategy
  • Audience insights — Drives Informed Decision Making
  • Discovery to execution strategy — Streamlines Campaign Implementation
  • Brand development — Enhances Brand Recognition
  • Service line campaigns — Targets Patient Engagement
  • Content strategy — Attracts and Retains Patients
  • Voice and tone guidelines — Maintains Message Consistency

Traditional Marketing Service

Engage patients effectively through innovative traditional marketing strategies.

smithandjones.com/services/traditional-marketing
  • Hybrid Marketing Approach — Combine Both Approaches
  • Media Planning and Buying — Optimize Media Spend
  • Direct Marketing — Engage Targeted Audiences
  • Television and Radio Advertising — Reach Broad Audiences
  • Outdoor Advertising — Boost Local Visibility

Technology Service

Providing innovative technology solutions for enhanced patient engagement.

smithandjones.com/services/technology
  • HIPAA-compliant digital experiences — Protects Patient Health Information
  • Application development — Creates Custom Apps For Healthcare
  • Web design and development — Creates User-Friendly Websites
  • ADA/WCAG accessibility — Ensures Accessibility Standards Are Met
  • Virtual and augmented reality — Utilizes VR/AR For Enhanced Engagement
  • Voice applications — Integrates Voice Technology

Business Insights Service

Gain actionable insights to drive performance and growth in healthcare organizations.

smithandjones.com/services/business-insights
  • BI Data for Health Systems — Enhance Decision-Making
  • Growth Strategy — Drive Organizational Growth
  • Real-Time Dashboards — Access Live Data Insights
  • Digital Behavioral Tracking — Understand Patient Interactions
  • Insights and Analytics — Inform Strategic Decisions
  • ERP Setup and Optimization — Streamline Operations

Creative Services Service

Enhance healthcare branding with compelling creative services and storytelling.

smithandjones.com/services/creative
  • Brand strategy — Develop Comprehensive Brand Strategies
  • Video production — Capture Compelling Visual Stories
  • Animation and motion design — Enrich Stories with Animation
  • Graphic design — Design Engaging Visual Assets
  • Audio production — Produce High-Quality Audio Content
  • Blogging and content creation — Craft Compelling Written Content
  • Photography — Deliver High-Quality Photography
  • Podcasts — Create Informative Podcast Series

Digital Marketing Service

Enhance patient engagement and grow your healthcare brand with comprehensive digital marketing services.

smithandjones.com/services/digital-marketing
  • Data-driven Approach — Informs Strategy
  • Search Engine Optimization — Boost Online Presence
  • Local SEO — Increase Local Visibility
  • Online Reputation Management — Protect Brand Image
  • Email Marketing — Nurture Relationships
  • Online Advertising — Target Key Audiences
  • Real-time Dashboards — Monitor Campaigns Effectively
  • Social Media — Cultivate Online Community
  • Marketing Automation — Streamline Processes

Market Segments

Healthcare Brand and Creative

Brand strategy, messaging, and content production for hospitals and health systems to build reputation, patient trust, and consistent cross-channel identity.

Patient Acquisition and Growth Marketing

Digital and traditional marketing programs (SEO, local search, online advertising, social, email, marketing automation, media planning) that drive patient volume, referrals, and service-line growth.

Healthcare Business Intelligence and Analytics

Actionable analytics, BI data, ERP setup and optimization, digital behavioral tracking, and real-time dashboards that inform strategy, operations, and growth decisions for health systems.

Patient Experience and Digital Product Development

Design and development of patient-centered websites, applications, HIPAA-compliant digital experiences, accessibility, and immersive/voice features to improve engagement and outcomes.

Common Questions

What does Smith & Jones do?
Smith & Jones is a healthcare marketing agency that partners with hospitals, health systems, and other providers to build brands and drive campaigns across traditional marketing, digital marketing, and technology-enabled channels. The team offers strategy, branding, content and creative services, technology and product development, and business insights to improve patient engagement, growth, and outcomes. They take a holistic, strategy-first approach to service-line campaigns, brand development, and patient-centered digital experiences for healthcare organizations.
What is Smith & Jones's role in the Healthcare Brand and Creative market?
Brand strategy, messaging, and content production for hospitals and health systems to build reputation, patient trust, and consistent cross-channel identity.
What is Smith & Jones's role in the Patient Acquisition and Growth Marketing market?
Digital and traditional marketing programs (SEO, local search, online advertising, social, email, marketing automation, media planning) that drive patient volume, referrals, and service-line growth.
Smith & Jones — company overview