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www.showingtime.com

Tech company delivering showing management and data solutions for real estate professionals.

MFTB Holdco, Inc., doing business as ShowingTime, is a technology-driven real estate company that provides showing management and data solutions for industry professionals. The organization serves real estate agents and teams, brokerages, and multiple listing services, helping them streamline showings, coordinate appointments, manage offers, and access market insights. Through its integrated platform, it aims to reduce back-and-forth, improve communication among buyers, sellers and agents, and enable more efficient, client-centered service. The company emphasizes reliability, security and scale, supporting large networks of users across regions and assisting them in delivering timely information, accurate scheduling, and better decision-making. Its mission centers on empowering real estate professionals to work more efficiently, collaborate effectively, and deliver higher-quality experiences to clients. By focusing on ease of use, robust data analytics, and seamless data distribution, the organization strives to help agents win more business while improving workflows across the transaction lifecycle. The audience includes individual agents, real estate teams, brokerages and MLSs seeking to optimize showings, feedback, and market insight. With more than two decades in the industry, the organization highlights a long track record of helping professionals modernize their processes and provide better customer service, positioning itself as a trusted partner in real estate technology.

Mission statement

Our goal is to help real estate agents be more efficient and productive so they can elevate the experience of buying and selling for their clients and win more business.

Products & Services

ShowingTime+ Platform

Empowers real estate professionals by streamlining showing management, data access, and transaction processes.

showingtimeplus.com
  • ✓ Feedback Management — Capture and Share Feedback
  • ✓ Offer Management — Simplify Offer Processing
  • ✓ Real-Time Scheduling — Schedule Showings Instantly
  • ✓ Appointment Center — Get Live Support
  • ✓ Secure Access — Maintains Property Security
  • ✓ Market Insights — Access Market Data
  • ✓ Next Generation Interface — Enjoy an Enhanced User Experience
  • ✓ Data Distribution & APIs — Enhances Data Integration
  • ✓ MarketView Broker — Facilitates Agent Recruitment
  • ✓ Zillow Exposure — Increase Listing Visibility
  • ✓ Mobile Access — Manage Showings Anywhere
  • ✓ Front Desk — Increases Administrative Efficiency
  • ✓ Media Services Integration — Elevates Listing Quality

Market Segments

Billion USD 0 2 4 6 8 10 12 Showing manage… Offer and trans… MLS Data Integr… Market intellig… Listing managem… Market Size (Billion USD)
0% 3% 6% 9% 12% 15% 18% 21% 24% 27% 30% CAGR Growth Potential

Showing management

Scheduling, appointment coordination, on-demand appointment center services and secure access controls to manage property showings and feedback workflows for agents, teams, and brokerages.

Market size: $600M CAGR: 14%
No direct market-size figures for 'showing management' were present in the search results. I used adjacent enterprise SaaS/workflow market sizes (marketing resource management: USD 5.52B in 2025; customer success management: USD 2.99B in 2026) as comparables for customer-facing, workflow-automation software. Showing management is a narrow proptech vertical (scheduling, appointment centers, secure access) focused on real-estate transactions and brokerages; it is plausibly a small fraction of broader CX/marketing/customer-success software markets. Using adoption and spend dilution assumptions for a niche vertical (roughly 5–15% of a mid-sized enterprise workflow market globally) yields an estimated global market size of about USD 0.6B and a near-term CAGR in the low-mid teens (estimated 14%) reflecting continued proptech digitization and demand for on-demand scheduling and secure access tools.
20 RE 2 references

Offer and transaction management

Real-time offer tracking, automated response and counteroffer workflows, secure document storage, e-signatures and compliance to streamline closings and negotiations.

Market size: $10.0B CAGR: 25%
Estimates use global digital transaction management (DTM) market reports as a proxy for the offer & transaction management segment. Fact.MR projects DTM at US$10.01B (2022) with a 25% CAGR (2022–2032). Future Market Insights projects USD7.1B (2025) with a 30.4% CAGR (2025–2035); given the presence of multiple independent forecasts, the analysis selects Fact.MR’s 2022 market projection (US$10.01B) and a conservative growth potential of 25% CAGR, consistent with reported DTM growth rates.
TH TH 2 references

MLS Data Integration and Syndication

Capabilities that ingest, normalize, and syndicate MLS listing feeds in real time to websites and third-party channels to maintain accurate property inventories and maximize exposure.

Market size: $1.0B CAGR: 12%
Estimate derived from the structure and scope of the U.S. MLS ecosystem (≈489–500 MLSs) and current industry trends (RESO standardization, API adoption, demand for real-time syndication). Assuming average annual spend on integration, normalization, and syndication services across MLSs, brokerages, portals, and proptech vendors (integration projects, SaaS subscriptions, and professional services) yields an addressable market on the order of ~$0.8–1.5B; midpoint rounded to $1.0B. Growth potential (≈12% CAGR) reflects accelerating API/RESO adoption, increasing demand for real-time feeds and data freshness, and continued migration from legacy RETS/flat feeds to cloud/SaaS integration models.
AS TH ZI 3 references

Market intelligence and brokerage analytics

Pricing, inventory and activity analytics, benchmarking and recruiting intelligence to inform broker and office performance decisions.

Market size: $1.0B CAGR: 10%
No direct market-size figures for the specific “market intelligence and brokerage analytics” segment were present in the results. I used the broader analytics/statistical-analytics market figures in the search results as the anchor (Statistical Analytics: $14.14B in 2024, CAGR ~10.7%) and scaled to a small niche share of that market (brokerage-focused market intelligence is a specialized subsegment serving brokerages/offices). Based on that scaling and similar sector adoption trends, I estimate ~ $1.0B current market size and ~10% CAGR (growth potential aligned with the broader analytics market).
ST TH 2 references

Listing management and syndication

Centralized listing creation, automated updates, media and mapping, multilingual support and syndication to maintain accurate, immersive property listings across channels.

Market size: $1.0B CAGR: 9%
Search results provided were for syndicated loans/private credit and did not contain data for listing management and syndication. I estimated the listing-management-and-syndication SaaS segment using proptech market hierarchy and conservative assumptions: addressable customers ~100,000 professional brokerages/offices globally with average annual spend ≈ $10,000 on listing-management/syndication tools → ≈ $1.0B ARR. Growth drivers (multichannel syndication, multimedia listings, multilingual support, broker consolidation, MLS/platform integrations) support a mid-to-high single-digit CAGR; I estimate ~9% given ongoing digital transformation and continued adoption of centralized listing workflows.

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Common Questions

What does MFTB Holdco, Inc. do?
MFTB Holdco, Inc., doing business as ShowingTime, is a technology-driven real estate company that provides showing management and data solutions for industry professionals. The organization serves real estate agents and teams, brokerages, and multiple listing services, helping them streamline showings, coordinate appointments, manage offers, and access market insights. Through its integrated platform, it aims to reduce back-and-forth, improve communication among buyers, sellers and agents, and enable more efficient, client-centered service. The company emphasizes reliability, security and scale, supporting large networks of users across regions and assisting them in delivering timely information, accurate scheduling, and better decision-making. Its mission centers on empowering real estate professionals to work more efficiently, collaborate effectively, and deliver higher-quality experiences to clients. By focusing on ease of use, robust data analytics, and seamless data distribution, the organization strives to help agents win more business while improving workflows across the transaction lifecycle. The audience includes individual agents, real estate teams, brokerages and MLSs seeking to optimize showings, feedback, and market insight. With more than two decades in the industry, the organization highlights a long track record of helping professionals modernize their processes and provide better customer service, positioning itself as a trusted partner in real estate technology.
What is MFTB Holdco, Inc.'s role in the Showing management market?
Scheduling, appointment coordination, on-demand appointment center services and secure access controls to manage property showings and feedback workflows for agents, teams, and brokerages.
What is MFTB Holdco, Inc.'s role in the Offer and transaction management market?
Real-time offer tracking, automated response and counteroffer workflows, secure document storage, e-signatures and compliance to streamline closings and negotiations.
How was the Showing management market size estimate for MFTB Holdco, Inc. calculated?
No direct market-size figures for 'showing management' were present in the search results. I used adjacent enterprise SaaS/workflow market sizes (marketing resource management: USD 5.52B in 2025; customer success management: USD 2.99B in 2026) as comparables for customer-facing, workflow-automation software. Showing management is a narrow proptech vertical (scheduling, appointment centers, secure access) focused on real-estate transactions and brokerages; it is plausibly a small fraction of broader CX/marketing/customer-success software markets. Using adoption and spend dilution assumptions for a niche vertical (roughly 5–15% of a mid-sized enterprise workflow market globally) yields an estimated global market size of about USD 0.6B and a near-term CAGR in the low-mid teens (estimated 14%) reflecting continued proptech digitization and demand for on-demand scheduling and secure access tools.
How was the Offer and transaction management market size estimate for MFTB Holdco, Inc. calculated?
Estimates use global digital transaction management (DTM) market reports as a proxy for the offer & transaction management segment. Fact.MR projects DTM at US$10.01B (2022) with a 25% CAGR (2022–2032). Future Market Insights projects USD7.1B (2025) with a 30.4% CAGR (2025–2035); given the presence of multiple independent forecasts, the analysis selects Fact.MR’s 2022 market projection (US$10.01B) and a conservative growth potential of 25% CAGR, consistent with reported DTM growth rates.
MFTB Holdco, Inc. — company overview

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