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www.sana-commerce.com

Rotterdam, The Netherlands

ERP-integrated, ready-to-use B2B e-commerce platform that connects ERP, PIM, and CRM to streamline buying, automate operations, and accelerate growth for manufacturers and distributors.

Sana Commerce is a global B2B SaaS e-commerce provider that helps manufacturers, distributors, and other business buyers transform how professionals buy and sell online. The company delivers an ERP‑integrated commerce platform engineered for B2B, combining decades of industry expertise with software that fits within existing ERP, PIM, and CRM environments. Sana Commerce is a certified SAP and Microsoft Gold partner, supported by a global partner network. The platform enables real‑time data synchronization, accurate pricing and stock information, and automated workflows that reduce manual tasks, improve order accuracy, and accelerate growth. By focusing on B2B needs—complex catalogs, multi‑channel selling, and intercompany processes—the company serves audiences across industries such as manufacturing, machinery, automotive, distribution, construction, electronics, medical supplies, wholesale, and chemicals. The company emphasizes self‑service buying experiences, data‑driven insights, and seamless integrations to help clients unburden teams, increase efficiency, and deliver consistent, personalized experiences for customers and partners.

Mission statement

To transform how professionals buy and sell by providing ERP-connected e-commerce that improves data accuracy, speeds transactions, and strengthens customer relationships.

Products & Services

Sana Commerce Cloud Platform

Empower B2B commerce with real-time data, automated workflows, and seamless ERP integrations.

www.sana-commerce.com/platform-tour
  • Integrations & Security — Ensure Secure Integrations
  • Order Processing Automation — Automate Order Flow
  • Real-Time Pricing and Stock — Ensure Accurate Transactional Data
  • Commerce Console — Centralize Administration
  • Content & Storefront Management — Maintain Accurate Catalogs
  • Order Management System (OMS) — Streamline Order Processing
  • Product Information Management (PIM) — Centralize Product Data
  • Self-Service Portal — Facilitate Easy Ordering
  • Analytics and Insights (SCI) — Optimize Decisions
  • Guided Growth — Drive Predictable Growth
  • Self-Service Tools and Personalization — Enhance User Experience

Sana Onboarding Service Service

Streamline your setup process for faster value realization and optimized onboarding success.

www.sana-commerce.com/customer-experience/onboarding
  • Rapid Onboarding — Accelerate Your Start
  • Goal-Aligned Implementation — Align Goals For Success
  • Investment Optimization — Maximize ROI
  • Training and Support — Empower Your Team

Sana Customer Success Service

Empowers business growth through strategic e-commerce expertise and proactive support.

www.sana-commerce.com/customer-experience/customer-success
  • Strategic Guidance — Enhance Your Growth Strategy
  • Proactive Support — Get Ahead of Challenges
  • Best-Practice Enablement — Leverage Industry Best Practices
  • Customer Education Resources — Become a Platform Pro

Sana Customer Education Service

Empowering users with educational resources for effective utilization of Sana Commerce.

www.sana-commerce.com/customer-experience/education
  • Structured Education Programs — Enhances User Proficiency
  • Learning Resources — Facilitates Structured Learning
  • Customer Success Support — Provides Personalized Guidance
  • Resource Library Access — Streamlined Access to Educational Materials

Sana Customer Support Service

Receive expert guidance and support to enhance your e-commerce experience.

www.sana-commerce.com/customer-experience/support
  • Dedicated Support — Timely Issue Resolution
  • Challenge Navigation — Navigate Challenges Effectively
  • Customer Success Team — Strategic Partnership
  • Proactive Guidance — Enhance Performance
  • Education Resources — Continuous Learning

Market Segments

Billion USD 0 3 6 9 12 15 18 ERP-integrated … Order manageme… Product Informa… E-commerce grow… Customer succes… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% CAGR Growth Potential

ERP-integrated commerce

Commerce platforms that tightly integrate with ERP systems to synchronize orders, inventory, customer master data, and financial transactions for unified order-to-cash and fulfillment processes.

Market size: $8.7B CAGR: 10%
Primary estimate based on Fact.MR’s E‑Commerce ERP Integration market report (Market Value 2025: USD 8.7B; CAGR 2026–2036: 10.0%). Corroborated by WiseGuy’s cross‑border e‑commerce ERP sizing (USD 5.61B in 2025; CAGR ~10.4%) and the broader ERP software market scale from MarketResearchFuture (USD 64.2B in 2024, ~9.4% CAGR) to position ERP‑integrated commerce as a multi‑billion dollar segment growing at roughly a 10% CAGR.
MA TH ER 3 references

Order management automation

Automation of sales order capture and processing, including data extraction from order documents, validation, and integration into order-to-cash systems to speed fulfillment and reduce errors.

Market size: $5.1B CAGR: 10.1%
Primary estimate based on Credence Research (Order Management Software market = USD 5,144.01M in 2024, CAGR 10.1%). Cross-checked with Fortune (USD 4.18B in 2025, CAGR 12.2%), ReAnIn (USD 4.98B in 2025, CAGR 12.7%), MetaStat (USD 11.02B by 2032, CAGR 10.3%), and BusinessResearchInsights (USD 4.17B in 2026, CAGR 9.2%). Credence used as the primary reference; other reports show a consensus CAGR ~10–13%.

Product Information Management

Centralize, enrich, and distribute product data and listings across sales channels to ensure consistent e-commerce product experiences.

Market size: $16.9B CAGR: 15.2%
Multiple market reports in the search results provide explicit 2025 market sizes and forecast CAGRs that vary (USD 5.48B to ~20.95B and CAGRs ~15–19%). I used the SNS Insider 2025 valuation (USD 16.88B) as a conservative midpoint and adopted its CAGR (15.2%), which aligns with Fortune Business Insights' ~15% CAGR, reflecting consensus growth potential for PIM solutions.

E-commerce growth and conversion optimization

Capabilities focused on increasing online revenue through conversion rate optimization, acquisition and retention programs, repeat-purchase strategies, and digital marketing ROI improvement.

Market size: $1.2B CAGR: 11.4%
Estimate uses published market data for the Conversion Rate Optimization (CRO) software market as a direct proxy for the e-commerce conversion-optimization capabilities segment. Credence Research reports the CRO software market at approximately USD 1,205 million (≈1.205 billion) with an 11.4% CAGR to 2032. Other search results (VWO, Yotpo, Baymard) provide supporting context on rising demand and benchmarks but do not contain explicit market-size figures.
CR 1 reference

Customer success management and onboarding

Services and capabilities focused on personalized onboarding, dedicated success management, training and ongoing strategic support to improve product adoption and customer lifetime value.

Market size: $7.2B CAGR: 11.14%
I selected Market Research Future’s 2024 estimate (~USD 7.17B) and its 11.14% CAGR (2025–2035) as the primary baseline because the user segment (services, onboarding, CSM) aligns with MRFR’s broad software+services definition. Other search results show divergence: CoherentMarketInsights projects a smaller 2026 base (USD 2.99B) but a higher CAGR (22.0%) for 2026–2033—likely a narrower definition—and Custify cites platform-focused estimates (~USD 1.86B in 2024; 22.1% CAGR). I used MRFR as a conservative, aggregate market-size estimate while acknowledging higher-growth estimates for narrower platform or technology subsegments.
20 ES CU 3 references

Related Organizations

Common Questions

What does Sana Commerce do?
Sana Commerce is a global B2B SaaS e-commerce provider that helps manufacturers, distributors, and other business buyers transform how professionals buy and sell online. The company delivers an ERP‑integrated commerce platform engineered for B2B, combining decades of industry expertise with software that fits within existing ERP, PIM, and CRM environments. Sana Commerce is a certified SAP and Microsoft Gold partner, supported by a global partner network. The platform enables real‑time data synchronization, accurate pricing and stock information, and automated workflows that reduce manual tasks, improve order accuracy, and accelerate growth. By focusing on B2B needs—complex catalogs, multi‑channel selling, and intercompany processes—the company serves audiences across industries such as manufacturing, machinery, automotive, distribution, construction, electronics, medical supplies, wholesale, and chemicals. The company emphasizes self‑service buying experiences, data‑driven insights, and seamless integrations to help clients unburden teams, increase efficiency, and deliver consistent, personalized experiences for customers and partners.
What is Sana Commerce's role in the ERP-integrated commerce market?
Commerce platforms that tightly integrate with ERP systems to synchronize orders, inventory, customer master data, and financial transactions for unified order-to-cash and fulfillment processes.
What is Sana Commerce's role in the Order management automation market?
Automation of sales order capture and processing, including data extraction from order documents, validation, and integration into order-to-cash systems to speed fulfillment and reduce errors.
How was the ERP-integrated commerce market size estimate for Sana Commerce calculated?
Primary estimate based on Fact.MR’s E‑Commerce ERP Integration market report (Market Value 2025: USD 8.7B; CAGR 2026–2036: 10.0%). Corroborated by WiseGuy’s cross‑border e‑commerce ERP sizing (USD 5.61B in 2025; CAGR ~10.4%) and the broader ERP software market scale from MarketResearchFuture (USD 64.2B in 2024, ~9.4% CAGR) to position ERP‑integrated commerce as a multi‑billion dollar segment growing at roughly a 10% CAGR.
How was the Order management automation market size estimate for Sana Commerce calculated?
Primary estimate based on Credence Research (Order Management Software market = USD 5,144.01M in 2024, CAGR 10.1%). Cross-checked with Fortune (USD 4.18B in 2025, CAGR 12.2%), ReAnIn (USD 4.98B in 2025, CAGR 12.7%), MetaStat (USD 11.02B by 2032, CAGR 10.3%), and BusinessResearchInsights (USD 4.17B in 2026, CAGR 9.2%). Credence used as the primary reference; other reports show a consensus CAGR ~10–13%.
Sana Commerce — company overview