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safegraph.com

SafeGraph delivers accurate global location data to power location-based applications and analytics for developers and enterprises.

SafeGraph provides a globally scoped, high-precision dataset of physical places and location-related data for developers, data teams, retailers, real estate professionals, advertisers, and financial technology firms. Focused on accuracy, coverage, and ethical sourcing, SafeGraph supports location-based applications and analytics by offering detailed place attributes, connections to geospatial data, and up-to-date information that enables site selection, market analysis, audience targeting, and product innovation.

Mission statement

SafeGraph's mission is to democratize data by making high-quality, ethically sourced physical places information easily accessible to all.

Products & Services

Places Product

Provides Reliable Global POI Data for Site Selection and Analytics.

www.safegraph.com/products/places
  • Extensive POI attributes — Enhance Analytics With Context
  • Global coverage — Analyze Global Market Insights
  • Accurate POI Attributes — Understand Brand Locations
  • Frequent updates — Stay Current with Monthly Updates
  • Global Brands Sample Dataset — Download 100 Sample POIs
  • Geocodes, categories, and polygons — Conduct In-Depth Spatial Analysis
  • Transparent documentation and support — Access Clear and Comprehensive Guidance

Geometry Product

Provides precise geometry data for spatial analysis and decision-making.

www.safegraph.com/products/geometry
  • Polygon Geometry for Spatial Analytics — Utilize Precise Spatial Geometry
  • Precise Building Footprints — Reduce Attribution Errors
  • Spatial Hierarchy Metadata — Implement Detailed Spatial Insights
  • Flexible Delivery Options — Access Data Based on Your Needs

Address Product

Provides high-quality geocoded address data for improved operational accuracy.

www.safegraph.com/address
  • Structured address data — Facilitates Accurate Data Processing
  • Structured Global Address Data — Facilitates Accurate Mapping and Routing
  • Geocoding Flexibility — Streamlines Data Operations
  • Focused Coverage for Hard-to-Source Markets — Enables Market Expansion
  • Coverage in Hard-to-Reach Markets — Expands Market Insights
  • Detailed Address Schema — Improves Mapping Applications
  • Integration for Analytics Pipelines — Improves Analytical Capabilities
  • Multi-Script Support — Enhances Global Applications
  • Multi-Script Support for International Addresses — Enhances Global Operations

Spend Product

Gain insights into consumer spending behavior tied to physical places.

www.safegraph.com/products/spend
  • Spend Analytics Linked to POIs — Enrich Insights Through POI Data
  • Aggregated Transaction Data — Understand Consumer Behavior
  • User-Friendly Data Delivery — Access Cleaned Data Easily

Market Segments

Billion USD 0 2 4 6 8 10 12 Location intell… Point of interest data Geospatial boun… Places-based co… Market Size (Billion USD)
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% CAGR Growth Potential

Location intelligence & geocoding

Rooftop-level geocoding, parcel linkage, address verification, and contextual census and boundary data delivered via a unified API to support mapping, underwriting, and location-aware applications.

Market size: $8.8B CAGR: 13.2%
Estimate derived by applying the reported geocoding/reverse-geocoding revenue share (~31.12%) to a published location-intelligence market size (Mordor: USD 28.36B in 2026 → segment ≈ 28.36B * 31.12% ≈ USD 8.83B). CAGR selected near reported industry forecasts (Mordor 13.19%, Fortune ~13.5%, MarketsandMarkets ~11.7%), using 13.2% as a representative growth potential for the geocoding/API subset given strong API/cloud adoption and demand for address verification and parcel/contextual data.

Point of interest data

High-precision place and POI reference data with categories, attributes, polygons, and update cadence for site selection, market analysis, and location-enabled applications.

Market size: $11.5B CAGR: 16.5%
Estimate derived from two observed data points in the search results: Grand View Research places the broader location intelligence market at $24.7B (2025), and a Reports Insights excerpt (via LinkedIn) reports the North America POI Data Solution market at $5.2B (2026) with an 18.5% CAGR (2026–2033). Treating POI datasets as a meaningful subset of location intelligence and scaling the North America POI figure to a global market (accounting for NA share and POI’s portion of location intelligence) yields an estimated global POI data market of ~USD 11.5B and a high-growth CAGR in the mid-teens (~16.5%), consistent with the 18.5% NA forecast and broader market growth trends.
TH TH 2 references

Geospatial boundary and building footprint data

Accurate polygon geometries and spatial hierarchy metadata for precise spatial analytics, attribution, and mapping of real-world place footprints.

Market size: $2.5B CAGR: 12%
No explicit market-size or CAGR figures were present in the provided search results. I inferred estimates using the results to assess addressable scope and demand: (a) Google Open Buildings documents 1.8 billion building detections and wide global coverage, showing large underlying asset scale; (b) supplier pages (SafeGraph, Ecopia, ATTOM) demonstrate multiple commercial use cases (insurance, underwriting, navigation, marketing, tax assessment, urban planning), indicating steady enterprise licensing and SaaS demand; (c) OECD proceedings highlight expanding public-sector and cross‑sector adoption. Using those signals plus industry knowledge that the broader geospatial data/analytics market is large and growing, I estimated the niche building‑footprint & boundary data licensing/analytics market at roughly $2.5B today with a mid‑teens growth potential, ~12% CAGR, driven by AI-derived mapping, increased regulatory/public data programs, and expanding commercial use cases.

Places-based consumer spend analytics

Aggregated, anonymized transaction data linked to physical locations to analyze consumer spending patterns, market demand, and competitive performance.

Market size: $6.0B CAGR: 13%
Estimate anchored to published spend-analytics figures (~$6–6.5B in 2024–2025) as the closest explicit market data for transaction-linked analytics. Adjacent markets (retail analytics $11.3B in 2026; location analytics $23.9B in 2025) indicate a larger ecosystem. Because places-based consumer spend analytics is a focused subset combining transaction and location capabilities, I conservatively estimate current market size ~USD 6.0B and growth potential ~13% CAGR, consistent with reported CAGRs (12.8%–17.9%).

Related Organizations

Common Questions

What does SafeGraph do?
SafeGraph provides a globally scoped, high-precision dataset of physical places and location-related data for developers, data teams, retailers, real estate professionals, advertisers, and financial technology firms. Focused on accuracy, coverage, and ethical sourcing, SafeGraph supports location-based applications and analytics by offering detailed place attributes, connections to geospatial data, and up-to-date information that enables site selection, market analysis, audience targeting, and product innovation.
What is SafeGraph's role in the Location intelligence & geocoding market?
Rooftop-level geocoding, parcel linkage, address verification, and contextual census and boundary data delivered via a unified API to support mapping, underwriting, and location-aware applications.
What is SafeGraph's role in the Point of interest data market?
High-precision place and POI reference data with categories, attributes, polygons, and update cadence for site selection, market analysis, and location-enabled applications.
How was the Location intelligence & geocoding market size estimate for SafeGraph calculated?
Estimate derived by applying the reported geocoding/reverse-geocoding revenue share (~31.12%) to a published location-intelligence market size (Mordor: USD 28.36B in 2026 → segment ≈ 28.36B * 31.12% ≈ USD 8.83B). CAGR selected near reported industry forecasts (Mordor 13.19%, Fortune ~13.5%, MarketsandMarkets ~11.7%), using 13.2% as a representative growth potential for the geocoding/API subset given strong API/cloud adoption and demand for address verification and parcel/contextual data.
How was the Point of interest data market size estimate for SafeGraph calculated?
Estimate derived from two observed data points in the search results: Grand View Research places the broader location intelligence market at $24.7B (2025), and a Reports Insights excerpt (via LinkedIn) reports the North America POI Data Solution market at $5.2B (2026) with an 18.5% CAGR (2026–2033). Treating POI datasets as a meaningful subset of location intelligence and scaling the North America POI figure to a global market (accounting for NA share and POI’s portion of location intelligence) yields an estimated global POI data market of ~USD 11.5B and a high-growth CAGR in the mid-teens (~16.5%), consistent with the 18.5% NA forecast and broader market growth trends.
SafeGraph — company overview