What does Roq.ad GmbH do?

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www.roq.ad

Berlin, Berlin, Germany

Privacy-first identity solutions provider enabling cross-device audience activation.

Roq.ad is a privacy-first identity solutions company that helps advertisers, agencies, publishers, and consumer brands understand and reach their audiences in a cookieless, privacy-respecting world. By combining scalable identity techniques with privacy-by-design practices, Roq.ad enables cross-device audience activation and attribution across channels. The company emphasizes GDPR and privacy regulation compliance and focuses on actionable insights about anonymized users to help clients navigate data governance, consent frameworks, and evolving privacy requirements while delivering effective digital advertising outcomes.

Mission statement

Roq.ad is devoted to revolutionizing digital advertising through actionable insights about anonymized users, equipping companies with the knowledge and tools to overcome challenges while respecting the strictest privacy regulations.

Products & Services

Roqad Graph Platform

Unlock Cross-Device Identity Solutions with Roqad Graph for Privacy-First Engagement.

www.roq.ad/identity-graph 6 features

✓ GDPR and CCPA compliant — Ensures Compliance With Privacy Regulations
✓ Privacy-compliant probabilistic identity graph — Builds Cohesive User Profiles
✓ ID-agnostic cross-device mapping — Facilitates Broad Audience Engagement
✓ Real-time Cross-Device Identity Resolution — Activates Timely User Engagement
✓ TCF-consented data usage — Ensures Data Privacy Compliance
✓ Data Scalability Across Regions — Expands Market Reach Effortlessly

Roqad Link Solution

Enhance audience targeting and maintain privacy with secure data onboarding solutions.

www.roq.ad/data-onboarding 5 features

✓ 360° Audience View — Integrate For Comprehensive Insights
✓ Hashed Email to MAID/IP Linkage — Link Identifiers Securely
✓ Cross-Device Compatibility — Optimize Cross-Device Campaigns
✓ Fast Deliverables — Receive Data Quickly
✓ Geography-Specific Onboarding — Expand Your Audience Reach

Household Graph Platform

Enhance your marketing by retargeting all household members through digital campaigns.

www.roq.ad/household-graph 5 features

✓ Cross-device and CTV support — Enhances Reach Across Devices
✓ High coverage and accuracy — Ensures Reliable Audience Insights
✓ Privacy Compliance — Builds Trust with Users
✓ Household-based audience retargeting — Maximizes Impact of Advertisements
✓ Predicted household IDs — Streamlines Audience Identification

Zeotap Data Platform

Enhance Campaign Success with Precise GDPR-Compliant Data Solutions.

www.roq.ad/company/zeotap-data 6 features

✓ Cross-device and cross-channel activation — Activate Across Channels
✓ Large, consented data asset — Access Extensive Data
✓ Privacy-first data governance — Ensure Data Compliance
✓ Premium data partnerships — Leverage Premium Partnerships
✓ Validated audience demos — Experience Accurate Predictions
✓ Zeotap Data Tribes — Access Tailored Segments

Common Questions

What does Roq.ad GmbH do?: Roq.ad is a privacy-first identity solutions company that helps advertisers, agencies, publishers, and consumer brands understand and reach their audiences in a cookieless, privacy-respecting world. By combining scalable identity techniques with privacy-by-design practices, Roq.ad enables cross-device audience activation and attribution across channels. The company emphasizes GDPR and privacy regulation compliance and focuses on actionable insights about anonymized users to help clients navigate data governance, consent frameworks, and evolving privacy requirements while delivering effective digital advertising outcomes.