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www.qualtrics.com

Provo, Utah, United States

Global leader in Experience Management helping organizations improve customer and employee experiences.

Qualtrics is a global technology company and a leader in Experience Management. It is trusted by thousands of organizations to power better customer and employee experiences, strengthen trust and loyalty, and improve engagement and outcomes. Through AI-enabled analytics and expert guidance, Qualtrics helps organizations listen, respond, and continuously improve experiences across channels and touchpoints, staying aligned with evolving market trends and opportunities.

Mission statement

To empower organizations to design and continuously improve experiences that matter to customers and employees.

Products & Services

XM Platform Platform

Drive customer and employee satisfaction with the leading all-in-one experience management platform.

www.qualtrics.com
  • AI-powered insights — Facilitates Data-Driven Decisions
  • Omnichannel Experience Management — Achieve Holistic Insights
  • Experience Agents — Enables Immediate Responses
  • Multi-channel data unification — Provides Comprehensive Insights
  • Quality Management — Enhance Service Quality
  • Adaptive follow-up AI — Enhances Feedback Quality
  • Real-time action recommendations — Improves Operational Efficiency

XM for Customer Experience Product

Transform customer experiences with insights and guidance to enhance loyalty and satisfaction.

www.qualtrics.com/customer-experience
  • Agent Coaching — Enhance Frontline Performance
  • Customer Surveys — Drive Real-Time Decisions
  • Location Experience Hub — Tailor Store Experiences
  • Online Reputation Management — Manage Brand Perception
  • Digital Experience Analytics — Identify Experience Gaps
  • Website & App Feedback — Capture Customer Insights

XM for Employee Experience Product

Enhance employee engagement and retention through AI-driven insights and automated feedback mechanisms.

www.qualtrics.com/employee-experience
  • Employee Engagement — Comprehensive Engagement Metrics
  • Employee Retention Analytics — Informs Retention Strategies through Analytics
  • 360 Development Feedback — Provides Actionable Next Steps for Leaders
  • Continuous Employee Listening — Captures Real-Time Employee Insights
  • Employee Pulse — Quickly Assesses Employee Sentiments
  • 360 Degree Feedback — Supports Development Through Comprehensive Surveys
  • Employee Onboarding & Exit — Streamlines Onboarding and Exit Processes
  • Employee Research — Facilitates Tailored Feedback Collection
  • Candidate Experience — Improves Hiring Funnel Visibility

XM for Strategy & Research Product

Leverage AI and advanced research tools to enhance product success and market strategies.

www.qualtrics.com/strategy
  • Strategic Market Research — Drive Market Success
  • Agentic Research — Streamline Research Tasks
  • Product Research — Optimize Product Strategy
  • Brand and Communication Research — Enhance Brand Messaging
  • User Experience Research — Improve User Experience

Market Segments

Customer experience management

Capabilities to collect omnichannel customer feedback, analyze sentiment and journey data, and deliver prioritized actions to improve loyalty, satisfaction, and revenue.

Digital experience analytics

Tools that capture and analyze website and app behavior, unsolicited feedback, and session signals to identify digital journey friction and optimize conversion and retention.

Contact center quality management

Features for scoring interactions, AI-driven agent coaching, and real-time recommendations to improve frontline performance, reduce risk, and increase customer satisfaction.

Employee experience management

Continuous listening, pulse and lifecycle surveys, 360 feedback, and retention analytics that drive engagement, development, and reduced attrition.

Market research and insights

Capabilities for strategic, brand, product and UX research including AI-assisted research workflows to validate concepts, segment customers, and inform go-to-market decisions.

Experience data platform

Unified experience data management that ingests surveys, behavioral and unstructured data to provide a 360-degree view and enable cross-channel analytics and activation.

Related Organizations

Common Questions

What does Qualtrics do?
Qualtrics is a global technology company and a leader in Experience Management. It is trusted by thousands of organizations to power better customer and employee experiences, strengthen trust and loyalty, and improve engagement and outcomes. Through AI-enabled analytics and expert guidance, Qualtrics helps organizations listen, respond, and continuously improve experiences across channels and touchpoints, staying aligned with evolving market trends and opportunities.
What is Qualtrics's role in the Customer experience management market?
Capabilities to collect omnichannel customer feedback, analyze sentiment and journey data, and deliver prioritized actions to improve loyalty, satisfaction, and revenue.
What is Qualtrics's role in the Digital experience analytics market?
Tools that capture and analyze website and app behavior, unsolicited feedback, and session signals to identify digital journey friction and optimize conversion and retention.
Qualtrics — company overview