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www.pulley.comOakland, California, United States
Pulley provides an enterprise-ready equity management platform that helps startups and growth-stage companies manage ownership, fundraising planning, and governance with audit-ready reporting.
Pulley is a software company delivering an equity management platform that helps founders, finance teams, and growth-stage companies efficiently manage ownership, governance, and compliance across stakeholders. Built to scale with expanding organizations, Pulley unifies cap table data, valuations, and reporting to enable faster fundraising, hiring, and strategic decision-making. The platform emphasizes accuracy, audit readiness, and data security, reducing reliance on manual spreadsheets and outside counsel. Through its tools, organizations can model ownership scenarios, manage equity awards, and maintain real-time visibility into ownership across investors, employees, and advisors. Pulley positions itself as infrastructure for startups, offering expert support and managed services to ensure smooth operations and governance as companies grow. Pulley’s mission is to simplify equity management so founders and their teams can focus on building their companies with transparent, trusted reporting for stakeholders.
Mission statement
Pulley’s mission is to make it easier for anyone to start a company.
Products & Services
Cap Table Management Product
Simplify your cap table management with real-time updates and expert compliance support.
pulley.com/products/cap-table-management- ✓ Cap table maintenance — Ensure Accurate Ownership Records
- ✓ In-house 409A valuations — Get Timely Valuations
- ✓ Fundraising, regulatory, and audit support — Facilitate Fundraising and Compliance
- ✓ Scenario modeling for dilution and exits — Forecast Ownership Changes
- ✓ Audit-ready valuation reports — Ensure Audit Compliance
- ✓ Cap table data alignment — Streamline Financial Operations
- ✓ Compliance documentation — Prepares for Audits
- ✓ Customizable equity issuance templates — Streamline Equity Issuance
- ✓ New stakeholder setup and access management — Manage Stakeholder Access
- ✓ Employee and investor portals — Enhance Transparency
- ✓ RSU and option management — Simplify Equity Awards Management
Compliance & SBC Product
Ensure seamless compliance and effective stock-based compensation management with Pulley's advanced tools.
pulley.com/products/compliance- ✓ ASC 718 coverage — Ensures Compliance
- ✓ Audit-Defensible Reporting — Supports Compliance
- ✓ 83(b) election handling — Facilitates Election Submissions
- ✓ Board and stakeholder management — Enhances Transparency
Fundraise Modeling Product
Empower informed decision-making in fundraising through advanced modeling and comprehensive insights.
pulley.com/products/fundraising/fundraising-modeling- ✓ Dilution Scenario Modeling — Visualize Dilution Impact
- ✓ Exit Scenario Modeling — Forecast Exit Outcomes
- ✓ Integrated Fundraising Planning — Streamline Fundraising Process
- ✓ SAFE and Fundraising Scenario Support — Assess SAFE Effects
- ✓ Pro-Forma Reports — Create Detailed Financial Models
SAFEs Product
Streamline capital raises with comprehensive SAFE management and cap table integration.
pulley.com/products/fundraising/safes- ✓ Cap Table Integration — Integrate SAFEs Seamlessly
- ✓ SAFE Issuance and Tracking — Issue SAFEs Efficiently
- ✓ Regulatory Compliance — Ensure Compliance
- ✓ Investor Portal — Engage Investors Effectively
Liquidity Product
Simplifies liquidity management for companies by integrating with Nasdaq Private Market and cap tables.
pulley.com/products/capital-transactions/liquidity- ✓ Cap Table Integration — Ensure Accurate Cap Table Updates
- ✓ Custom Liquidity Programs — Design Flexible Liquidity Solutions
- ✓ Nasdaq Private Market Integration — Facilitate Structured Liquidity Events
- ✓ Compliance Monitoring — Ensure Regulatory Adherence
Employee Experience Product
Enhance employee engagement and retention through transparent equity management.
pulley.com/products/employee-experience- ✓ Employee Dashboards — Visualize Equity Holdings
- ✓ Equity Issuance Automation — Ensure Accurate Records
- ✓ Automated Reminders — Receive Timely Notifications
- ✓ Total Compensation Visualization — Clarify Employee Value
- ✓ Offer Letter Generation — Simplify Job Offers
Token Cap Tables Product
Streamline token management and distribution while ensuring compliance and transparency for stakeholders.
pulley.com/products/cap-table-management/token-cap-tables- ✓ Stakeholder Documentation — Document All Agreements
- ✓ Token Cap Table Maintenance — Update Token Ownership
- ✓ Vesting/Unlocking Management — Track Vesting Events
- ✓ Token Distributions Oversight — Manage Token Distributions
- ✓ Crypto Platform Integration — Automate Token Management
- ✓ Multi-Chain Support — Transact Across Blockchains
Token Valuations Product
Provides accurate token valuations to enhance decision-making around fundraising, compensation, and asset management.
pulley.com/products/compliance/crypto-valuations- ✓ Accurate Token Valuations — Ensure Precision In Valuations
- ✓ Audit-Defensible Methodology — Enhance Audit Readiness
- ✓ Fast Turnaround — Accelerate Decision-Making
- ✓ Integration with Token Management — Streamline Token Operations
- ✓ Valuations for Grants, Distributions and Taxes — Support Tax Compliance
Token Distribution Product
Streamline token issuance and distribution with compliance and custody integrations.
pulley.com/products/crypto/token-distribution- ✓ Cap table updates — Automatically Update Cap Table
- ✓ Custody integrations — Integrate With Custodians
- ✓ Direct network distribution across blockchains — Distribute Tokens Directly
- ✓ Regulatory compliance and tax support — Ensure Regulatory Compliance
- ✓ Vesting and distribution scheduling — Control Vesting and Timing
- ✓ Flexible distribution options — Choose Distribution Method
Equity Managed Services Service
Streamline equity management with dedicated support and compliance oversight for your company's growth.
pulley.com/managed-services- ✓ Compliance Monitoring — Ensure Compliance Effortlessly
- ✓ Equity Management — Manage Equity Efficiently
- ✓ World-Class Support — Access Expert Assistance
- ✓ Fundraising and Regulatory Support — Navigate Fundraising Smoothly
- ✓ Token Management — Oversee Token Operations Effectively
Market Segments
Equity management and cap table administration
Capabilities to maintain, update, and produce audit-ready cap table records, align valuations with ownership, and manage stakeholder access for governance and investor reporting.
Equity compensation and accounting compliance
Capabilities for administering stock-based compensation, ASC 718 accounting, 83(b) elections, 409A valuations, and audit-defensible disclosures for finance and legal teams.
Employee equity portals and offer management
Employee-facing portals and workflows for offer letter generation, automated equity issuance, vesting schedules, reminders, and total compensation visualization to support hiring and retention.
Fundraising modeling and dilution planning
Scenario modeling for fundraising rounds, SAFEs, dilution and exit outcomes, pro-forma reporting, and integrated fundraising planning to inform investor negotiations and raise strategy.
Token cap table and distribution management
Management of token ownership, multi-chain cap tables, custody and distribution integrations, vesting/unlocking schedules, and audit-defensible token valuations for crypto-native issuers.
Common Questions
- What does Prolific Labs Incorporated d/b/a Pulley do?
- Pulley is a software company delivering an equity management platform that helps founders, finance teams, and growth-stage companies efficiently manage ownership, governance, and compliance across stakeholders. Built to scale with expanding organizations, Pulley unifies cap table data, valuations, and reporting to enable faster fundraising, hiring, and strategic decision-making. The platform emphasizes accuracy, audit readiness, and data security, reducing reliance on manual spreadsheets and outside counsel. Through its tools, organizations can model ownership scenarios, manage equity awards, and maintain real-time visibility into ownership across investors, employees, and advisors. Pulley positions itself as infrastructure for startups, offering expert support and managed services to ensure smooth operations and governance as companies grow. Pulley’s mission is to simplify equity management so founders and their teams can focus on building their companies with transparent, trusted reporting for stakeholders.
- What is Prolific Labs Incorporated d/b/a Pulley's role in the Equity management and cap table administration market?
- Capabilities to maintain, update, and produce audit-ready cap table records, align valuations with ownership, and manage stakeholder access for governance and investor reporting.
- What is Prolific Labs Incorporated d/b/a Pulley's role in the Equity compensation and accounting compliance market?
- Capabilities for administering stock-based compensation, ASC 718 accounting, 83(b) elections, 409A valuations, and audit-defensible disclosures for finance and legal teams.
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