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www.propensity.comExeter, New Hampshire, United States
AI-powered ABM platform that helps B2B teams identify high-intent accounts and engage them across channels to accelerate pipeline.
Propensity, Inc. provides an AI-powered platform that helps B2B marketers and sales teams identify, engage, and convert high-potential accounts. By leveraging intent data and omnichannel signals, the organization surfaces buying signals, builds accurate account and contact profiles, and activates outreach across digital channels and integrated CRM systems. Its approach emphasizes account-based marketing at the person level, enabling rapid qualification, personalized messaging, and measurable pipeline impact. The platform supports marketing teams, agencies, sales and rev-ops with features such as data enrichment, attribution, and workflow automation, empowering teams to coordinate across channels, assess engagement, and drive better ROI. Content covers website visitor insights, in-market accounts, and contact-level visibility, with emphasis on privacy-conscious data quality and compliant engagement. The work is aimed at helping customers accelerate outbound programs, productize services, and grow revenue through more precise targeting and faster sales handoffs. The description focuses on mission, audiences served, and capabilities rather than geolocation or specific products.
Mission statement
We believe everyone deserves to hit their growth goals and have made it our mission to help customers succeed with their ABM program.
Products & Services
Propensity AI Platform Platform
Enhanced Targeting and Engagement for B2B Growth.
www.propensity.com/platform/account-based-intent- ✓ Account-based Targeting Across Channels — Maximize Target Accuracy.
- ✓ AI-Powered Lifecycle Marketing — Automate Campaign Execution.
- ✓ ABM Coach — Build An ABM Strategy Instantly.
- ✓ Contextual Targeting — Engage Relevant Audiences.
- ✓ Platform Features Suite — Access Comprehensive Tools.
- ✓ Market Opportunity Discovery — Unlock New Markets.
- ✓ Audience Builder — Generate Target Audiences Automatically.
- ✓ Data Enrichment — Enhance Data Quality.
- ✓ Website Visitor Deanonymization — Identify Potential Leads.
- ✓ Custom AI Agents — Standardize Marketing Efforts.
- ✓ Market Gap Analysis — Uncover Market Opportunities.
- ✓ Asset Creator — Create Campaign Assets Fast.
- ✓ Geofencing Engagement — Boost Local Engagement.
- ✓ Asset Grader — Optimize Campaign Assets.
- ✓ ABM Resources and Guides — Learn Proven Strategies.
Full-Service ABM Service
Expert-led ABM strategy and execution for personalized campaigns and measurable results.
www.propensity.com/resources/full-service-abm- ✓ ABM Roadmap — Plan Goals Effectively.
- ✓ Attribution and ROI Reporting — Track Performance Metrics.
- ✓ Audience Building — Target High-Quality Contacts.
- ✓ Campaign Management — Execute Campaigns Seamlessly.
- ✓ Strategy Planning — Align Marketing Efforts.
- ✓ Asset Creation — Generate Campaign Materials.
- ✓ Market Gap Analysis — Spot Business Opportunities.
- ✓ Content Collaboration — Enhance Brand Messaging.
Propensity AI-powered Agency Partner Program Service
Empowers agencies to deliver AI-driven ABM services efficiently, enhancing client campaign effectiveness.
www.propensity.com/book-demo-partners- ✓ AI-powered Services — Streamline Campaign Execution.
- ✓ White-label Campaign Execution — Maintain Brand Identity.
- ✓ Productize Agency ABM Expertise — Enhance Service Offerings.
- ✓ Flexible Client Pricing — Customize Payment Models.
- ✓ Multi-client Workspace — Simplify Client Management.
- ✓ Partner Onboarding — Accelerate Start-Up.
Market Segments
Account-based marketing
Targeted programs that identify, prioritize, and engage high-value accounts using ICP mapping, buying-committee targeting, personalized content, and coordinated multi-channel orchestration.
B2B intent data and visitor identification
Capture and normalize account-level intent and engagement signals from web and digital touchpoints to surface in-market buyers and trigger activation.
Sales engagement and CRM automation
Ambient CRM and sales engagement capabilities that autonomously surface leads, deliver call insights, and automate end-to-end sales workflow actions within sales stacks.
Agency and partner enablement
Programs and partner-facing capabilities that provide dedicated support, scalable operations, integrations, and white-label reporting for agencies.
Related Organizations
100Signals helps software development and IT services firms own a niche and build predictable pipeline through a multi-channel, niche-first marketing system.
B2B marketing agency helping revenue teams grow through inbound marketing, ABM, and revenue operations.
Global B2B tech marketing agency delivering end-to-end growth.
A data-driven B2B growth agency building revenue-generating marketing engines through targeted campaigns and collaborative sales-marketing alignment.
ABM Demand helps B2B teams target the right accounts and accelerate pipeline with data-driven ABM and demand-gen services.
AdConversion LLC is a B2B SaaS-focused paid media agency and education platform.
Common Questions
- What does Propensity, Inc. do?
- Propensity, Inc. provides an AI-powered platform that helps B2B marketers and sales teams identify, engage, and convert high-potential accounts. By leveraging intent data and omnichannel signals, the organization surfaces buying signals, builds accurate account and contact profiles, and activates outreach across digital channels and integrated CRM systems. Its approach emphasizes account-based marketing at the person level, enabling rapid qualification, personalized messaging, and measurable pipeline impact. The platform supports marketing teams, agencies, sales and rev-ops with features such as data enrichment, attribution, and workflow automation, empowering teams to coordinate across channels, assess engagement, and drive better ROI. Content covers website visitor insights, in-market accounts, and contact-level visibility, with emphasis on privacy-conscious data quality and compliant engagement. The work is aimed at helping customers accelerate outbound programs, productize services, and grow revenue through more precise targeting and faster sales handoffs. The description focuses on mission, audiences served, and capabilities rather than geolocation or specific products.
- What is Propensity, Inc.'s role in the Account-based marketing market?
- Targeted programs that identify, prioritize, and engage high-value accounts using ICP mapping, buying-committee targeting, personalized content, and coordinated multi-channel orchestration.
- What is Propensity, Inc.'s role in the B2B intent data and visitor identification market?
- Capture and normalize account-level intent and engagement signals from web and digital touchpoints to surface in-market buyers and trigger activation.
- How was the Account-based marketing market size estimate for Propensity, Inc. calculated?
- Estimates derived from multiple market reports in the provided results. Mordor Intelligence reports ~USD 1.03B (2025) rising to USD 1.15B (2026) and a 11.94% CAGR (2026–2031). IndustryARC reports USD 0.904B (2023) growing to USD 1.86B with ~12% CAGR (2024–2030). I used these contemporaneous mid‑2020s figures and consensus CAGR (~12%) to estimate current market size (~USD 1.03B) and growth potential (≈12% CAGR).
- How was the B2B intent data and visitor identification market size estimate for Propensity, Inc. calculated?
- Estimate based on the MarketsandMarkets projection for the broader AI-in-sales / predictive sales intelligence market ($8.3B by 2028, CAGR 23.8%). B2B intent data and website/visitor identification is a significant subsegment of AI-driven sales intelligence (publisher, review, IP-based visitor ID, and identity-graph providers). Using the MarketsandMarkets growth rate for comparable AI-in-sales solutions and treating intent/visitor-ID as a meaningful fraction of that market yields an estimated standalone market around $2B in the near term with similar high-teens to mid-20s CAGR (adopted 23.8% from MarketsandMarkets).
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