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www.pentagram.com
Pentagram is a global, multi-disciplinary design studio that shapes the future of design through branding, strategy, and experiences across diverse industries.
Pentagram is a global, independently owned design studio that operates across a full spectrum of design disciplines, including brand identity, strategy, packaging, product design, digital experiences, signage, exhibitions, and more. With a network of partners who collaborate across offices in New York, London, Austin, Berlin, and beyond, Pentagram creates work for clients of all sizes across arts and culture, civic and public, climate and sustainability, consumer brands, education, hospitality, technology, real estate, and finance. The studio emphasizes an integrated, design-led approach where owners of the business lead projects and act as primary client contacts, combining rigorous thinking with empathy, storytelling, and beauty. Since its inception, Pentagram has focused on shaping the future of design through enduring brand systems, meaningful experiences, and inclusive, human-centered communications, delivering work that redefines ideas, shifts perceptions, and travels across disciplines and industries. The firm emphasizes collaboration, craft, long-standing expertise, and a belief that great design requires passion, intelligence, and personal commitment. Its multidisciplinary remit spans identity, brand strategy, packaging, digital experiences, exhibitions, signage, typography, data visualization, and beyond, reflecting a commitment to design that serves people and organizations alike.
Mission statement
To shape the future of design by delivering rigorous, imaginative work across disciplines for clients of all sizes, guided by curiosity, intellect, collaboration, and a belief in the transformative power of good design.
Products & Services
Brand Identity and Strategy Service
Transform your brand with a cohesive identity and strategy that drives engagement and coherence.
- ✓ Brand Identity Framework — Create Cohesive Identity
- ✓ Positioning Definition — Establish Clear Positioning
- ✓ Guidelines and Asset System — Ensure Brand Consistency
- ✓ Messaging Architecture — Craft Compelling Messages
- ✓ Audience Analysis — Understand Your Audience
- ✓ Creative Direction and Oversight — Guide Creative Work
Packaging Design Service
Crafting distinctive packaging solutions that enhance brand identity and sustainability.
- ✓ Container Design — Design Unique Containers
- ✓ Materials and Finishes — Choose Sustainable Materials
- ✓ Brand Integration — Embed Brand Story
- ✓ User Experience — Optimize User Engagement
Digital Experiences Service
Deliver impactful digital experiences that engage users through cohesive design and storytelling.
- ✓ Cohesive Digital Language — Ensure Consistency Across Platforms
- ✓ Digital Experience Design — Crafts User-Centric Interfaces
- ✓ Data Visualization — Transforms Data Into Insights
- ✓ Interactive Installations — Engages Users Actively
Exhibition and Signage Design Service
Custom exhibition and signage design that enhances visitor experience through integrated identity and navigation.
- ✓ Display and Wayfinding — Enhance Visitor Navigation
- ✓ Signage and Integrated Graphics — Improve Environmental Integration
- ✓ Exhibition Identity — Create Distinct Exhibition Branding
- ✓ Innovative Installations — Engage Through Data Visualization
Typography and Verbal Identity Service
Establishes a consistent brand voice and impactful typography to enhance communications.
- ✓ Tone and Language Guidelines — Establishes Clear Communication
- ✓ Custom Messaging Framework — Enhances Consistency Across Platforms
- ✓ Typeface Design — Creates Unique Typefaces
- ✓ Brand Typography Integration — Integrates Typography Seamlessly
Naming Service
Delivers unique and impactful brand names through strategic naming and linguistic insights.
- ✓ Brand Naming — Establish Unique Brand Identities
- ✓ Linguistic Testing — Ensure Name Effectiveness
- ✓ Nomenclature Framework — Create Coherent Brand Systems
Market Segments
Brand Strategy and Identity
Capabilities that define brand positioning, identity frameworks, messaging architecture, and scalable guidelines to ensure consistent cross-channel brand expression.
Digital Experience and Data Visualization
Design of websites, apps, and interactive interfaces that translate complex data into clear visual storytelling and cohesive digital brand language.
Environmental Graphics and Exhibition Design
Design of exhibitions, wayfinding, signage, and immersive installations that shape visitor flow, spatial identity, and onsite engagement.
Packaging and Structural Design
End-to-end packaging design including container structure, materials and finishes, and scalable packaging systems that align with brand narratives and user experience.
Naming, Typography and Verbal Identity
Creation of brand and product names, custom typefaces, and verbal identity systems including tone of voice, messaging frameworks, and nomenclature architecture.
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Common Questions
- What does Pentagram do?
- Pentagram is a global, independently owned design studio that operates across a full spectrum of design disciplines, including brand identity, strategy, packaging, product design, digital experiences, signage, exhibitions, and more. With a network of partners who collaborate across offices in New York, London, Austin, Berlin, and beyond, Pentagram creates work for clients of all sizes across arts and culture, civic and public, climate and sustainability, consumer brands, education, hospitality, technology, real estate, and finance. The studio emphasizes an integrated, design-led approach where owners of the business lead projects and act as primary client contacts, combining rigorous thinking with empathy, storytelling, and beauty. Since its inception, Pentagram has focused on shaping the future of design through enduring brand systems, meaningful experiences, and inclusive, human-centered communications, delivering work that redefines ideas, shifts perceptions, and travels across disciplines and industries. The firm emphasizes collaboration, craft, long-standing expertise, and a belief that great design requires passion, intelligence, and personal commitment. Its multidisciplinary remit spans identity, brand strategy, packaging, digital experiences, exhibitions, signage, typography, data visualization, and beyond, reflecting a commitment to design that serves people and organizations alike.
- What is Pentagram's role in the Brand Strategy and Identity market?
- Capabilities that define brand positioning, identity frameworks, messaging architecture, and scalable guidelines to ensure consistent cross-channel brand expression.
- What is Pentagram's role in the Digital Experience and Data Visualization market?
- Design of websites, apps, and interactive interfaces that translate complex data into clear visual storytelling and cohesive digital brand language.
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