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optumnova.comLeusden, The Netherlands
Embedded sales leadership and CRM optimization for European B2B firms to accelerate revenue growth.
Optum Nova is a B2B growth partner that helps European organizations accelerate revenue by combining hands-on sales leadership with CRM optimization. We embed experienced sales leaders and CRM specialists to guide strategy, coaching, and execution, rather than just deploying software. Our services cover fractional and interim sales leadership, revenue strategy, CRM selection, configuration and integration, training, and ongoing optimization. We work with mid-market to growth-stage B2B companies across industries, focusing on practical, measurable results and a local, partner-like approach. By aligning sales processes with business goals and delivering data-driven guidance, Optum Nova improves forecast accuracy, pipeline visibility, and sales performance. We also offer qualification frameworks and performance management services to help teams prioritize opportunities and maximize win rates. Our team brings 25+ years of B2B experience to deliver hands-on leadership, governance, and adoption—driving revenue growth rather than merely implementing tools.
Mission statement
B2B Growth. Powered by Experience. Fueled by HubSpot. Led by Sales Experts.
Products & Services
Fractional Sales Leadership Service
Delivering Expert Sales Leadership to Accelerate Growth Without Full-Time Costs.
optumnova.com/fractional- ✓ 25+ Years of B2B Sales Leadership — Leverage Experienced Professionals
- ✓ Go-to-Market Strategy and Execution — Define Winning Market Strategies
- ✓ Immediate Deployment of Experienced Sales Managers — Steer Your Sales Operations
- ✓ Stabilization of Sales Operations — Ensure Operational Continuity
- ✓ Embedded Leadership with Accountability — Ensure Measurable Results
- ✓ Process Alignment with Business Objectives — Achieve Strategic Coherence
- ✓ Part-Time Engagement — Access Leadership Without Full-Time Cost
- ✓ Team Coaching and Performance Management — Enhance Team Performance
- ✓ Short-Term Project Leadership — Lead Critical Initiatives
- ✓ Preparation and Onboarding of Permanent Leaders — Smooth Transition to Permanent Leadership
CRM Services Service
Enhance your sales processes with expert CRM solutions tailored for your B2B organization.
optumnova.com/crm- ✓ CRM Strategy and Roadmap — Aligns Strategy With Business Goals
- ✓ HubSpot and Freshworks Setup and Configuration — Ensures Tailored CRM Deployment
- ✓ Centralized Customer Data Management — Provides a 360-Degree Customer View
- ✓ CRM Selection and Strategy — Choose The Right CRM
- ✓ Training and Adoption Support — Empower Your Team
- ✓ Functionally Effective CRM Design — Delivers Measurable Value
- ✓ Custom Configuration and Automation — Automate Sales Workflows
- ✓ Ongoing Optimization and Support — Maximize CRM Efficiency
- ✓ Training and Support — Empowers Your Team
- ✓ Integration with Existing Tools — Seamless Tool Integration
B2B Sales Intelligence Service
Enhance your sales effectiveness with integrated sales intelligence and CRM solutions.
optumnova.com/b2bsalesintelligence- ✓ HubSpot CRM Centralization and Analytics — Optimize CRM Usage
- ✓ Conversation Analytics — Improve Sales Techniques
- ✓ AI-Driven Lead Generation and Engagement — Enhance Lead Engagement
- ✓ AI-Powered Outreach Content — Automate Outreach
- ✓ Data Enrichment and Real-Time Insights — Access Valuable Insights
- ✓ Collaborative Workspaces — Facilitate Team Collaboration
Sales Performance Management Service
Transform Sales Data Into Actionable Insights For Enhanced Revenue Growth.
optumnova.com/salesperformance- ✓ CRM Integration — Ensure Data Accuracy
- ✓ Real-Time Dashboards — Gain Instant Insights
- ✓ Customized KPIs — Align Metrics With Goals
- ✓ Training and Support — Equip Teams For Success
- ✓ Performance Analysis — Identify Growth Opportunities
Market Segments
CRM implementation and optimization
Services that select, configure, integrate, and drive adoption of CRM platforms (HubSpot, Freshworks) to centralize customer data, automate workflows, and improve pipeline visibility and ROI.
Sales intelligence and outbound prospecting
Capabilities for lead generation, data enrichment, personalized outreach, conversation analytics, and collaborative prospecting to increase qualified pipeline.
Fractional sales leadership and interim management
Part-time or interim senior sales leadership embedded with teams to set strategy, coach reps, stabilize operations, and execute go-to-market plans without full-time hire.
Sales performance and analytics
Real-time dashboards, customized KPIs, performance analysis, and CRM-integrated reporting to improve forecast accuracy, pipeline hygiene, and sales productivity.
Related Organizations
Revenue operations consulting and implementation firm helping growth-focused organizations align teams and technology to accelerate revenue.
On The Fly Ops is a fractional RevOps consultancy that embeds into client teams to fix CRM, align GTM, and accelerate revenue growth.
ROC is a founder-led revenue operations consultancy that helps B2B startups and scaleups fix broken go-to-market operations so they can grow revenue with confidence.
Common Questions
- What does Optum Nova do?
- Optum Nova is a B2B growth partner that helps European organizations accelerate revenue by combining hands-on sales leadership with CRM optimization. We embed experienced sales leaders and CRM specialists to guide strategy, coaching, and execution, rather than just deploying software. Our services cover fractional and interim sales leadership, revenue strategy, CRM selection, configuration and integration, training, and ongoing optimization. We work with mid-market to growth-stage B2B companies across industries, focusing on practical, measurable results and a local, partner-like approach. By aligning sales processes with business goals and delivering data-driven guidance, Optum Nova improves forecast accuracy, pipeline visibility, and sales performance. We also offer qualification frameworks and performance management services to help teams prioritize opportunities and maximize win rates. Our team brings 25+ years of B2B experience to deliver hands-on leadership, governance, and adoption—driving revenue growth rather than merely implementing tools.
- What is Optum Nova's role in the CRM implementation and optimization market?
- Services that select, configure, integrate, and drive adoption of CRM platforms (HubSpot, Freshworks) to centralize customer data, automate workflows, and improve pipeline visibility and ROI.
- What is Optum Nova's role in the Sales intelligence and outbound prospecting market?
- Capabilities for lead generation, data enrichment, personalized outreach, conversation analytics, and collaborative prospecting to increase qualified pipeline.
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